Maternity & Personal Care Market, by Product Category (Skin Care, Hair Care, Oral Care, Cosmetics, and Others), End User (Male, Female, and Children & Infants), Maternal Apparel (Daywear, Nightwear, and Innerwear), Personal Care (Stretch Marks Minimizer, Body Restructuring Gels, Itching Prevention Creams, Skin Toning Creams, and Others), Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Online, and Others), and Region (North America, Europe, Asia-Pacific, and LAMEA): Global Opportunity Analysis and Industry Forecast, 2022-2031

CG : Personal care and cosmetic

RA08614

Pages: 260

Feb 2023

Global Maternity & Personal Care Market Analysis

The Global Maternity & Personal Care Market Size was $58,137.5 million in 2021 and is predicted to expand at a CAGR of 6.5%, generating a revenue of $106,499.9 million by 2031.

Global Maternity & Personal Care Market Synopsis

The personal care industry is one of the world's fastest expanding consumer product industries. The global personal care and cosmetics market has continued to grow strongly, with increasing display space in retail stores and boutiques around the world. The ease with which these cosmetic items are available through various sales channels such as specialty stores, pharmacies, and beauty salons has contributed to the market expansion in terms of revenue growth. Furthermore, the growing emphasis of male customers on skincare and grooming to improve their physical appearance and skin care is expected to provide significant potential prospects. Increase in investments in R&D of new and effective offerings is also impacting positively the market growth.

The threat of reactions and allergies on the skin and body among people owing to the high use of chemical personal care products like creams is likely to impede market growth during the forecast period. Also, the high cost of organic personal care products is likely to restrain the maternity & personal care market share growth as not many people can afford high cost products.

The influence of organic and natural personal care products on consumer buying behavior is likely to propel the market growth during the forecast period. People now prefer to use organic and natural skincare, hair care, and other personal care products as these products do not include chemicals and are completely safe for use. Thus, many beauty product brands have introduced a new organic product catalog in their portfolio to cater to their consumer’s rising demands. These factors are expected to create several growth opportunities for the key players operating in the market in the future.

According to regional analysis, the North America market is predicted to expand at the highest CAGR during the forecast period. The market will expand significantly as a result of the presence of many companies in the personal care business and their wide range of products available in the market to cater to the growing demand of people for high quality personal care products.

Maternity & Personal Care Market Overview

Maternity & personal care products comprise of a wide range of cosmetics, skincare products, oral care products, maternal products, and others. As the standard of living of people across the world is increasing significantly owing to factors such as a rise in per capita income, an increase in affordability, and a rise in awareness among people. Young and middle-aged women are more inclined towards buying and using personal care products which best suit their preferences and utility. Also, a variety of products are available in the market to cater to various maternity related issues such as itchiness, back pain and body ache, swelling, and stretch marks.

COVID-19 Impact on Global Maternity & Personal Care Market

The global industry's workflow was hampered by the COVID-19 pandemic. Numerous industries, including segments of consumer goods like cosmetics, were forced to temporarily suspend operations as a result of the rise in infections. To contain the spread of the COVID-19 infection, many governments throughout the world imposed stringent restrictions on travel, social gathering, and transportation. The implementation of the lockdown prevented customers from shopping in physical stores. The maternity & personal care market had a prolonged slowdown due to issues such as limited operations in most industries, and a disrupted supply-demand chain. During the pandemic, many beauty and personal care essential enterprises preferred social media and e-commerce channels to reach consumers and sell their products. Also, people across the world changed their shopping behavior and stocked up their inventories and homes with several essential products such as oral care, tissue papers & toilet rolls, health supplements, and others. Thus, this panic purchasing behavior of people, globally, affected the demand and supply of goods and services and negatively impacted the maternity & personal care market share growth.

The increase in consumer awareness followed by the COVID-19 pandemic is predicted to increase the demand for personal hygiene and homecare goods. According to manufacturing businesses, the pandemic has increased consumer awareness of the importance of maintaining personal and household hygiene in order to lower the risk of infection. Even if there are difficulties with supply for beauty items and cosmetics, businesses are emphasizing more on expanding their personal care and home care product lines in addition to wellness products. In addition to the increase in the distribution channels, almost all of these businesses have planned new products and category expansions for their existing brands.

Increase in Awareness among People About their Personal Health & Hygiene to Boost the Market Growth

A rise in awareness among people and pregnant women about the importance and necessity of maintaining good health and hygiene is expected to drive the maternity & personal care market share growth during the forecast time. Also, the increase in the number of working professionals, especially women and their growing affordability for expensive yet healthy products like supplements is further anticipated to generate huge market revenue. Several personal care products such as oral, skincare, hair care, and others are available in the market. Thus, people have more access to purchase different products of their preference. Apart from the variety of products in the personal care segment, the companies’ sales channel network is also very strong which gives the manufacturers an added advantage to sell their products such as creams, lotions, oils, and others to a wider range of customers.

The maternity market has also evolved in the past few years as women have become more aware of the availability of many innovative products for managing symptoms associated with pregnancy. Also, many products available in the market such as massagers, supplements, and skin creams can help pregnant women easily manage their health and well beings. The number of working women has increased 10 folds in the last 20 years and the necessity of trendy and comfortable maternity apparel has also increased which is expected to boost the market growth. Thus, all these factors are likely to boost the maternity & personal care market growth in the future.

To know more about the global maternity & personal care market trends, get in touch with our analysts here.

Harmful Effects of Chemical & Synthetic Products on Skin to Restrain the Market Expansion

Organic personal care products are costly compared to synthetic products which makes it difficult for customers to purchase them. Thus, most people tend to buy synthetic or chemical based personal care products like creams and lotions. In some cases, these products may cause allergies or blisters on the skin and this factor is expected to have a negative impact on the growth of the maternity & personal care market share during the forecast time. Apart from this, there is a wide range of products available in the market which can easily confuse the customer about the utility of that product for him or her. Hence, the lack of sufficient knowledge about one's needs and the effect of the product on them is likely to impede the market growth during the forecast years.

Growing Preference for Organic Maternity & Personal Care Products to Create Several Growth Prospects in the Market

The growing preference for organic products among individuals all over the world is creating significant potential opportunities for the key players operating in the global maternity & personal care market. Furthermore, the rise in living standards and spending power in both developed and developing countries are expected to drive sales of organic maternity & personal care products in the future. With an increase in awareness of the dangers of using chemical-based personal care products, a large portion of the population in various developing countries is shifting toward the usage of organic sun care, hair care, and facial care products. By understanding the upcoming personal care product trends in the market, many companies have also expanded their portfolio to cater to a wider range of audiences and also increase their business simultaneously. For instance, on January 3, 2023, Fabada, an Indian brand dedicated to ethnic wear and lifestyle planned to enter the Indian personal care market by launching natural skincare products under the categories of face, body, hair, gift sets, and aromatherapy. All these factors are projected to create several growth opportunities for the key players operating in the maternity & personal care market in the coming years.

To know more about the global maternity & personal care market opportunities, get in touch with our analysts here.

Global Maternity & Personal Care Market, by Product Category

On the basis of product category, the market is divided into skin care, hair care, oral care, cosmetics, and others. Among these, the skin care segment accounted for the highest market share in 2021 and is estimated to show the fastest growth during the forecast period.