Global Maternity & Personal Care Market to Undergo Significant Growth by 2031 with Increasing Public Concerns About Maternity Care

Maternity & personal care products have become increasingly popular in recent years. These products include an extensive range of cosmetics like maternal products, oral care products, skincare products, and others. Younger and middle-aged women are more likely to purchase and use personal care items that best suit their preferences and usability. Also, a wide range of products are available in the market to address several maternity-related problems, including itching, back discomfort, body aches, swelling, and stretch marks.

The demand for maternity & personal care products has been increasing in recent years due to an increase in people's awareness about the requirement and importance of maintaining good health and cleanliness, particularly among pregnant women. There are many different personal care products on the market, including oral care, hair care, skin care, and others; hence, people now have more opportunities to buy the things they desire. Furthermore, the increasing number of working professionals, particularly women, and their rising affordability for pricey yet beneficial products such as supplements are expected to boost the sales of maternity & personal care products. All these factors are expanding the growth of the global maternity & personal care market at a rapid pace.

Newest Insights in the Maternity & Personal Care Market

The increasing preference for organic products among consumers worldwide is offering major potential and opportunities for key players in the global maternity & personal care sectors. As per a report by Research Dive, the global maternity & personal care market is anticipated to surpass a revenue of $106,499.9 million in the 2022–2031 timeframe. The North America maternity & personal care market is predicted to experience dominant growth in the years to come. This is because the region has a huge demand for maternity & personal care products due to the widespread use of a variety of personal care products like maternity care, hair care, and skin-care products in the region.

How are Market Players Responding to the Rising Demand for Maternity & Personal Care?

Market players are expanding their product offerings, improving product quality, increasing production capacity, and collaborating with other market players due to consumers' increased disposable income and desire to explore innovative brands in the complete body care market. Some of the foremost players in the maternity & personal care market are Jubilant Ingrevia, P&G, Kaya, Edgewell personal care, Destination Maternity Corporation, Unilever, Estée Lauder, Amoralia, Seraphine, Johnson & Johnson, Mama Mio Inc., Isabella Oliver, and others. These players are focused on implementing strategies such as mergers and acquisitions, novel developments, collaborations, and partnerships to reach a leading position in the global market. For instance:

• In July 2021, Timios, a packaged healthy food company for kids in Bangalore, entered the FMCG market for maternity care with the launch of "Mom-trients," a variety of packaged goods that are entirely natural and organic for expecting and new mothers.
   
• In August 2021, Zola, one of the top online retailers of women's clothing in India, launched its maternity clothing line to provide expectant moms with a comfortable and stylish look during pregnancy.
   
• In April 2022, Marena Group, a market leader with more than 28 years of experience in the production of medical-grade compression and shapewear, announced the launch of its Marena Maternity^TM collection of maternity and post-recovery clothing. This will be the company's first product line specializing in compression and supportive wear for expecting and new moms.

COVID-19 Impact on the Global Maternity & Personal Care Market

The unpredicted rise of the coronavirus pandemic in 2020 moderately impacted the global maternity & personal care market. During the pandemic period, many businesses that sold essentials for beauty and personal care favored e-commerce and social media to reach customers and sell their goods to stop the COVID-19 virus from spreading. Additionally, numerous countries around the world have put severe limitations on travel, social gatherings, and transportation. However, the rise in consumer consciousness caused by the COVID-19 pandemic is expected to boost the need for personal hygiene and home care products. In addition, to the upsurge in distribution channels, nearly all these companies have planned new items and category extensions for their existing brands, which is likely to boost the growth of the maternity & personal care market in the coming years.