Content Marketing Industry, by Channel Type (Social Media, Blog, Video Platform, Others), End Use (Brand Awareness, Lead Generation, Others), Regional Analysis (North America, Europe, Asia-Pacific, LAMEA): Global Opportunity Analysis and Industry Forecast, 2019–2026

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Global Content Marketing Industry Insights 2026:

According to a study conducted by Research Dive, the global Content Marketing Industry forecast will be $107,540.6 million by 2026, increasing from $36,786.6 million in the 2018, at a CAGR of 14.3%. Asia-Pacific region is predicted to experience a healthy growth and growing at a CAGR of 15.3% during the estimated period. North America has dominated the global market and it was valued over $14,678.1 million in 2018 and is expected to generate a revenue of $42,053.7 million by 2026. 

Content marketing is the procedure of creating relevant, valuable content to fascinate, engage and acquire audience attention. This is the formation and circulation of digital marketing content to attain product awareness, publishing the products and others by creating consumer interest. Companies utilize content marketing systems to generate sales and leads by using web analytics, keyword analysis and targeted strategy suggestions. 

Market Drivers: Increasing adoption of content marketing and rising usage of Omni channel messages are significantly driving the Content Marketing Industry growth 

Growing acceptance of content marketing systems for the consumer engagement, personalized marketing, promotion of the products and others are the major Content Marketing Industry drivers. In addition, increase in the usage of content marketing software by the organizations as a solid promotion platform and source of improving the consumer relationship will enhance the market growth. Furthermore, content marketing cost is very less when compared with conventional advertising systems, it effectually builds the product awareness and these factors help to impel the growth of the Content Marketing Industry. Also, increasing use of omni channel messaging with customers through messaging channels such as twitter, Facebook, WhatsApp and other social networks will drive the growth of the market.

To know more about Drivers of Content Marketing Industry, get in touch with our analysts here:

https://www.researchdive.com/connect-to-analyst/118

Dearth of skilled personnel to analyze marketing data is restraining the growth of Content Marketing Industry

Lack of knowledge on content marketing systems for the analysis of data from sources is restraining the growth of the market. Selection of correct content advertising strategy to meet consumer requirements is a difficult task, which is expected to limit the growth of the market.

Constantly increasing innovative technologies are creating major investment opportunities in the global Content Marketing Industry 

Continuous increase in the advanced technologies in the content marketing systems is creating significant growth opportunities for the market. In addition, the marketers are adopting the digitalization of the stores and product exhibitions, which is also projected to propel the market growth in the coming years. 

Content Marketing Industry Segmentation, by Channel Type:

Social media channel type will be the lucrative during the projected period
 
Source: Research Dive Analysis 

Social media channel type is anticipated to grow at a significant rate of 15.2% CAGR; it is projected to continue its growth and is predicted to dominate the global market size during the forecast period. This massive growth in the social media channel is because of rapid increase in the social media users coupled with growing number of social networking applications across the globe. Due to increase in the social network sites, the market for social media channel is estimated to generate a revenue of $21,374.3 million by the end of 2026 and it has been increasing from $6,886.3 million in 2018. Video platform channel type is accounted for the highest Content Marketing Industry size in 2018 and it was valued at $12,575.5 million and is anticipated to reach $35,998.1 million by the 2026. This is majorly owing to video platform being widely used on the advertising. 

Content Marketing Industry, by End Use:

Brand awareness is projected to experience noteworthy growth during the projected time 
 
Source: Research Dive Analysis 

Lead generation held the highest global content market share in 2018 and is projected to reach $52,180.8 million by the end of 2026. Brand awareness is growing at a rate of 14.9% CAGR and is anticipated to generate a revenue of $33,739.7 million by 2026. This growth is mainly owing to the majority of consumers using content marketing systems for brand awareness. Content marketing systems help the vendors by making them understand the potentials that make brands unique; due to this advantage the increase in the implementation of content marketing systems by the vendors is expected to drive the market growth in the coming years. 

Content Marketing Industry, by Region:

Asia-Pacific region is predicted to have massive opportunities for the new investors in the coming years

Asia-Pacific region will witness to grow at a notable growth, and the market share is estimated to reach $25,620.4 million by the 2026. This growth is attributed to the growing demand for content marketing by the several sectors such as automotive and electronics to promote and publish their products. In addition, Japan, China and India are major markets in the Asia-Pacific Content Marketing Industry, which are estimated to impel the growth of the market in this region.  

North America region accounted for majority of the market share in 2018, which was 39.9%; it was valued at $14,678.1 million and is estimated to generate a revenue of $42,053.7 million by 2026. This is mainly because of existence of technically advanced countries such as the U.S., Canada and other countries. Moreover, the presence of content marketing infrastructure is projected to enhance the market growth in the North America region. 

To explore more about Content Marketing Industry, get in touch with our analysts here.

Competitive Scenario in Global Content Marketing Industry:

Mergers & acquisitions and R&D investments key strategies followed by the market participants
 
Source: Research Dive Analysis

Top gaining key participants in the global content marketing industry are Contently, HubSpot, Inc., Kapost, Percolate Industries, Inc., Sprinklr, Adobe, CoSchedule, Influence & Co., NewsCred, and Scripted among others. These key participants are approaching new strategies such as joint ventures, collaborations & partnerships, product development and R&D activities to rise their position in the global market. 

Porter’s Five Forces Analysis for Content Marketing Industry:

1. Bargaining power of suppliers: The switching cost from one supplier to the other supplier is expected to be high.
The bargaining power of suppliers is High.

2. Bargaining power of consumers:

In this market, the number of consumers is high. Aspects like lack of product knowledge and difficulty to find correct content for the marketing. 
The bargaining power of consumers is High.

3. Threat of new entrants: 

Low initial investments are required for the content marketing venture. This factor for the market is diversified, due to applications in the various industry verticals.
The threat of new entrants is high.

4. Threat of substitutes:

This market has no substitutes for any type of technology or product, providing low switching costs for consumers.
The threat of substitutes is Low.

5. Competitive rivalry in the industry:

This market contains a huge number of large, medium and small-scale participants. Many of the key players are following similar strategies for the improvement of technologies.
The competitive rivalry in the industry is high.

Source: Research Dive Analysis