Indian Kitchen Appliances Market by Product Type (Pressure Cookers, Mixer Grinder, Wet Grinder, Gas Stoves & Hob, Non-stick Cookware, Induction Cooker, Kettle, and Rice Cooker), Fuel Type (Electric, Cooking Gas, and Others), and Distribution Channel (Online and Offline): Opportunity Analysis and Industry Forecast, 2022-2026

 Indian Kitchen Appliances Market Analysis

The Indian Kitchen Appliances Market Size was $1,916.8 million in 2021 and is predicted to grow with a CAGR of 15.1%, by generating a revenue of $3,829.8 million by 2026.

Indian Kitchen Appliances Market Synopsis

There is a greater demand for kitchen appliances owing to their various features such as convenience, efficiency, and ease of use. This has led to a significant increase in the growth of the kitchen appliances market in the country. The rise in urbanization has been a significant driver of the kitchen appliances market in India. As people are busy in their day-to-day life, they are looking for ways to make their lives easier and more convenient. Kitchen appliances that can save time and effort have become a popular choice for these consumers. Many consumers are willing to pay more for appliances that are aesthetically pleasing and fit with the decor of their homes. These factors are anticipated to boost the Indian kitchen appliances industry growth in the upcoming years.  

However, some of the disadvantages of Indian kitchen appliances include the price sensitivity. The majority of Indian consumers are value-conscious and have limited disposable income, so they tend to look for affordable products that offer basic functionalities. High price of advanced kitchen appliances is projected to be the restraining factor for the market growth. Furthermore, Indian consumers are also known to be hesitant to invest in expensive appliances due to their perception of uncertain durability and reliability of the products. All these are the major factors projected to hamper the market growth during the forecast period.

Energy-efficient appliances can help consumers save money on their electricity bills while reducing their carbon footprint. This is particularly important in India, where energy conservation is a significant concern. Energy efficiency and technology advancements can also make appliances more user-friendly and cost-effective. For example, advancements in sensor technology can improve the accuracy and reliability of appliances, while advancements in materials science can make appliances more durable and longer lasting. These factors are expected to create significant opportunities for the Indian kitchen appliances market players in the upcoming years.

Indian Kitchen Appliances Overview

Kitchen appliances are household appliances that are specifically designed to make culinary tasks easier. Electricity, cooking fuel, renewable, and solar energy are the primary sources of power for these products. Several kitchen equipment are available in the market, depending on their function. The large appliances include wet grinders, stoves, induction cookers, and others, while the small appliances include blenders, food processors, and coffee makers. Cost, energy efficiency, quality, and technology improvements are major factors that influence consumer purchasing preferences. Since the female labor force has grown and people's lifestyles have become busier, the demand for quick cooking and simple-to-use equipment has grown significantly.

COVID-19 Impact on Indian Kitchen Appliances Market

The COVID-19 pandemic had a mixed impact on the Indian kitchen appliances sector. The need for home-cooked meals has increased due to lockdowns and other limitations, resulting in an increase in sales of kitchen appliances such as mixers, grinders, and others. The pandemic, on the other hand, disrupted the supply chain for kitchen equipment, with manufacturing and distribution facilities closing or working at reduced capacity. This has resulted in product shortages and price increases of various appliances. When physical stores were closed or operated at a reduced capacity, the transition to Internet sales intensified. This resulted in an increase in e-commerce enterprises and online sales platforms for kitchen equipment. Changes in consumer behavior have led to an increase in demand for devices such as air fryers and juicers. The pandemic also had a detrimental impact on the hospitality business, resulting in a decrease in demand for commercial kitchen appliances, and impacting the sales of several brands.

To counter these COVID-19-associated challenges, the major companies expanded to digital sales channels, adopted new business strategies, and started or improved their social media presence. The transition to digital platforms resulted in an upsurge in the online retail business.

Increase in Urbanization and Adoption of Modern Lifestyle to Drive the Indian Kitchen Appliances Market Growth

The increase in urbanization of India has led to a growing demand for kitchen appliances that are easy to use, energy-efficient, and affordable. Manufacturers and retailers are responding to this demand by offering a wide range of products designed specifically for urban Indian households. Moreover, the rise of e-commerce platforms and online shopping has also contributed to the growth of the kitchen appliances market. Consumers can now easily compare prices and features, read reviews, and make informed decisions about their purchases, all from the comfort of their homes. As more and more people move to cities and live in smaller apartments, there is a growing need for appliances that are compact, efficient, and easy to use. The increase in urbanization in India has been a significant driver of the growth of the kitchen appliances market in recent years and the trend is expected to continue in the future.

To know more about Indian kitchen appliances market drivers, get in touch with our analysts here.

High Cost of the Kitchen Appliances to Restrain the Market Growth

High costs of the kitchen appliances is a significant restraint for the Indian kitchen appliances market growth. The majority of Indian consumers are high-price sensitive and tend to choose low-cost appliances, making it difficult for manufacturers to introduce high-end products to the market. This dynamic affects the growth potential of the market and can limit the ability of manufacturers to invest in R&D of more advanced appliances that may appeal middle class population. Therefore, manufacturers often have to balance the demand for low-cost products with the need to differentiate themselves and offer more advanced features to stand out in a highly competitive market. The high cost of high-end appliances in the market is anticipated to hamper the Indian kitchen appliances market growth.

Technology Advancements to Offer Excellent Opportunities to Market Players

The Indian kitchen appliances market presents significant opportunities for companies that can leverage technology advancements to create innovative and user-friendly products. As consumers become more tech-savvy and environmentally conscious, the demand for smart and energy-efficient appliances is expected to grow. The India kitchen appliances market has been growing steadily over the years, and technology advancements are expected to further boost this growth in the future. The market includes various appliances such as refrigerators, dishwashers, ovens, microwaves, mixers, grinders, and others. Smart appliances are those that can be controlled remotely through a smartphone app or a voice assistant. With the growing popularity of smart homes and the Internet of Things (IoT), consumers are looking for appliances that can be integrated with their home automation systems.

To know more about Indian kitchen appliances market opportunities, get in touch with our analysts here.

 Indian Kitchen Appliances Market, by Product Type

Based on product type, the market has been divided into pressure cookers, mixer grinder, wet grinder, gas stoves & hob, non-stick cookware, induction cooker, kettle, and rice cooker. Among these, the gas stoves & hob sub-segment accounted for the highest market share in 2021.

 Indian Kitchen Appliances Market Share, by Product Type, 2021

Source: Research Dive Analysis

The gas stoves & hob sub-type accounted for the largest market share in 2021. The gas stove and hob market in India is highly competitive and diverse, with several international and domestic companies offering different types and sizes of gas stoves as well as hobs. The growth of this segment is majorly attributed to factors such as increase in disposable income, a growing number of households, and a shift in lifestyles that demand efficient and modern kitchen appliances. Some of the major players in the gas stove market in India include TTK Prestige, Faber, Sunflame, Butterfly, and Pigeon. These players offer an extensive range of gas stoves and hobs in different sizes, designs, and price ranges to cater to the diverse requirements of Indian customers.

Indian Kitchen Appliances Market, by Fuel Type

Based on fuel type, the market has been divided into electric, cooking gas, and others. Among these, the cooking gas sub-segment accounted for the highest revenue share in 2021.

 Indian Kitchen Appliances Market Size, by Fuel Type, 2021

Source: Research Dive Analysis

The cooking gas sub-segment accounted for the largest market share in 2021. Natural gas (methane) or LPG are used as a cooking gas. LPG cooking gas contains either propane, butane, or a combination of the two. Liquified petroleum gas (LPG) is a fuel used in many day-to-day household chores including cooking, heating, and boiling water. Some of the benefits of cooking gas include less pollution compared to other types of fuels, faster cooking, and no need for special utensils. In the upcoming years, the country's LPG market is expected to grow due to rise in demand for clean cooking fuels in rural and urban households. Furthermore, supportive government initiatives such as the Pradhan Mantri Ujjwala Yojana (PMUY) beneficiaries' scheme to make clean cooking fuel such as LPG available to rural and deprived households. This factor is expected to drive the cooking gas segment in the Indian kitchen appliances market during the forecast period.

Indian Kitchen Appliances Market, by Distribution Channel

Based on distribution channel, the market has been divided into online and offline. Among these, the offline sub-segment accounted for the highest revenue share in 2021.

 Indian Kitchen Appliances Market Growth, by Distribution Channel, 2021

Source: Research Dive Analysis

The offline sub-segment accounted for the largest market share in 2021. The offline distribution channel provides customers with a real-time experience of the product before purchasing. This allows customers to see, touch, and test the product, which helps in building trust and confidence. In addition, customers can get advice and recommendations from the sales staff, which is a crucial factor in influencing the purchasing decision. The advantage of offline distribution channels is the extensive reach that they offer. In India, there are a large number of small towns and villages where e-commerce penetration is low. Offline distribution channels help manufacturers and retailers to reach these customers who may not have access to e-commerce platforms. This factor is expected to drive the offline segment growth in the Indian kitchen appliances market during the forecast period.

Competitive Scenario in the Indian Kitchen Appliances Market

Investment and agreement are common strategies followed by major market players. For instance, in March 2016, Xiaomi unveiled the MIJIA rice cooker, a Wi-Fi induction cooker. With the MIJIA app, which provides 2,000+ more heating techniques compared to conventional appliances, users of this Xiaomi induction heating pressure rice cooker are able to change the level of softness of their rice.

Source: Research Dive Analysis

Some of the leading Indian kitchen appliances market players are Bajaj Electricals Ltd, Phillips Domestic Appliances India Ltd., Koninklijke Philips N.V., Butterfly Gandhimathi Appliances Limited, Havells India Ltd., TTK Prestige Ltd., Usha International Ltd., Stovekraft, Hawkins Cookers Limited, Panasonic Appliances, and Inalsaappliances.