3D Eye Tracking Software Market by Type (Mobile Systems, Remote-eye Tracking, and Tower-Mounted Eye Tracking), Application (Scientific Research, Marketing & User Research, and Industry & Human Performance), End-use Industry (Retail, Robotics, Automotive, Consumer Devices, Assistive Technology Solutions, and Others) and Regional Analysis (North America, Europe, Asia-Pacific, and LAMEA): Global Opportunity Analysis and Industry Forecast, 2022-2031

Global 3D Eye Tracking Software Market Analysis

The Global 3D Eye Tracking Software Market Size was valued at $153.7 million in 2021 and is expected to grow with a CAGR of 27.8%, by generating a revenue of $1,778.4 million by 2031.

Global 3D Eye Tracking Software Market Synopsis

The concept of 3D eye tracking software is simple, but its technique and interpretation can be quite diverse and complex. The gaze points that are produced eye in relation to the head are measured by 3D eye tracking. Both remote and mobile eye trackers are available. It monitors and logs of eye movements as well as where eyes look. With the use of software, one may analyze, visualize, and interpret this data. Eye tracking would also be a fantastic biometric instrument for analysis in a variety of applications.

Now days, 3D eye tracking is being employed in almost every field including psychology, human computer interaction, marketers, designers, academics, medical, and research. These factors are anticipated to boost the 3D Eye Tracking Software industry growth in the upcoming years.  

Despite the advancements in the technology, 3D eye tracker software tends to be expensive and many of them require additional hardware such as glasses with connected cameras or customized headsets. These factors are anticipated to hamper the 3D eye tracking software market growth.

The most important growth driver for the 3D eye tracker software market share is the rapidly increasing ubiquity of mobile phones. Mobile eye tracking provides greater flexibility to the subject, allowing for more natural head and eye movement to be recorded. In addition to employing a face or retina scan to unlock the phone, eye tracking is being employed in this process. Along with these, the development of 3D technology in smartphones is soon expected to open up more potential for eye tracking.

According to regional analysis, the North America 3D Eye Tracking Software market accounted for $75.6 million in 2021 and is predicted to grow with a CAGR of 28.2% in the projected timeframe.

3D Eye Tracking Software Overview

3D eye tracking software technology allows a computer or any other equipment to track data about the user's eye movement by detecting the presence, attention, and focus, as well as the position of the person's eye and pupil size, utilizing the eyes’ reflection near the infrared light beam. This 3D eye tracking software delivers unique insights into human behavior and digitizes the way individuals interact with machines & devices by giving platforms for professionals to provide solutions.

COVID-19 Impact on Global 3D Eye Tracking Software Market

The COVID-19 pandemic has brought several uncertainties leading to severe economic losses as various businesses across the world were standstill. This has ultimately lowered the demand for 3D eye tracking software due to lack of investment from major market players in 3D eye tracking technology, as well as economic slowdown across several countries. In addition, the retail & automotive sector faced the highest impact in terms of sales and acquisition of new projects due to which the demand for 3D eye tracking software reduced significantly. For instance, in retail industry, the 3D eye tracking software is used to track the point of gaze and eye movement in relation to surrounding environment, this data helps advertisers and marketing agencies to decide marketing strategies. The lockdowns and social distancing norms imposed by governments have hampered the 3D eye tracking software market revenue. Similarly, in the automotive sector, 3D eye tracking software is used in autonomous driving vehicles. However, decrease in demand in the automotive sectors as well as closure of automotive assembly and manufacturing units have hampered the 3D eye tracking software market share during the pandemic. Apart from this, fluctuations in raw materials & components prices, volatility in currency exchange rates, disruption in supply chain analysis, and other factors are slowing down the global 3D eye tracking software market.

Rise in Applications of 3D Eye Tracking Software in Retail Sector to Drive the Market Growth

The emergence of 3D eye tracking software or the use of consumer depth-sensing cameras to measure eye-gaze, brings up fascinating new applications for human-machine interactions in retail. In contrast to normal eye tracking, 3D eye tracking technology remotely tracks visual attention from as far as 1.3 m away in a non-intrusive manner. Moreover, there are no glasses, no VR equipment, and no calibration required for the 3D eye tracking software devices. The retail sector needs to track thousands of consumers anonymously which help the retailer to gather information about the customer’s perception regarding various products in the store. It helps to follow numerous subjects, mark things of interest in the open world, and monitor attention toward them in real time using depth-sensing cameras that are readily available. Retailers can analyze product performance without fear of bias by tracking the attention of the customer. With the 3D eye tracking software, participants can track their attention subconsciously rather than logically, as compared to focus group eye tracking involving use of spectacles, where the participant is aware he or she is being observed. This is why attention tracking provides companies with vital data. Without the requirement for calibration, 3D eye tracking software may give shelf-attention analytics that identifies the number of views and focal spots. After gaining these insights, firms can use them to suggest new sales tactics and shopper techniques to their clients who are engaging in the retail sector.

To know more about global 3D eye tracking software market drivers, get in touch with our analysts here.

Growing Market for Gesture Technology to Restrain the 3D Eye Tracking Software Market Growth

Gesture recognition technology allows you to operate a device without touching it. The increasing use of gesture control features in automobiles, spreading digitization across sectors, favorable government initiatives, and the development of touchless sanitary solutions are among the key drivers for gesture recognition Gesture recognition technology is employed in numerous industries, including automotive, aerospace, consumer electronics, and others. Thus, gesture recognition technology competes fiercely for use in supportive communication. This factor is anticipated to hinder the 3D eye tracking software market share growth.

Use of 3D Eye Tracking Software in Automotive and AR/VR Technology to Drive Excellent Opportunities

3D Eye tracking software has become increasingly important in the advancement of the automotive industry. The demand for eye tracking is rising along with the demand for automotive cars and AI applications in the automotive industry. As it enables the measurement of eyelid movement and gaze direction, eye-tracking has evolved into a crucial DMS technology that has gradually supplanted conventional methods. The popularity of augmented reality (AR) and virtual reality (VR) devices is increasing for a variety of reasons, including the ability to deliver a better user experience, improve image quality, reduce eye strain, and improve focus. The incorporation of 3D eye tracking technology into AR/VR headgear and PCs offers up new applications for the technology. Many corporate executives have recognized this possibility and are conducting research in these areas.

To know more about global 3D eye tracking software market opportunities, get in touch with our analysts here.

Global 3D Eye Tracking Software Market, by Type

By type, the market has been divided into mobile systems, remote eye tracking, and tower mounted eye tracking. Among these, the mobile system segment accounted for the highest market share in 2021 whereas the remote eye tracking segment is estimated to show the fastest growth during the forecast period.

Global 3D Eye Tracking Software Market Size, by Type, 2021

Source: Research Dive Analysis

The mobile systems segment is accounted for dominant market share in 2021. Mobile eye tracking gives the subject more flexibility, allowing for more natural head and eye movement to be recorded. This method is gaining popularity in market research, particularly in retail and advertising. Growing commercial use of vision tracing technology, as well as rising acceptance of 3D technology in smartphones, is anticipated to create more opportunities for eye tracking system providers in the coming years.

The remote eye tracking segment is expected to show the fastest growth. Modern remote systems are called remote as they do not require contact with the participant at all. The camera is set up with a view of the eyes from a distance and the systems can automatically alter the camera field of view to compensate for head movements. They use pupil center and cornea reflection to track eye position and head orientation. Remote eye tracking systems typically consist of a camera and IR source positioned below the stimulus area, most often a computer screen. It is possible for a remote system to be positioned above the display. However, due to the shape of the eye and eyelids, the pupil is somewhat more visible and less likely to be occluded from below. The remote camera can be set in front of the screen, attached to it, or embedded in a laptop, monitor, or kiosk.

Global 3D Eye Tracking Software Market, by Application

By application, the market has been divided into scientific research, marketing & user research, and industry & human performance. Among these, the scientific research segment accounted for the highest revenue share in 2021.

Global 3D Eye Tracking Software Market Share, by Application, 2021

Source: Research Dive Analysis

The scientific research segment accounted for a dominant market share in 2021. Eye tracking allows researchers to study the movements of a participant’s eyes during a range of activities. This gives insight into the cognitive processes underlying a wide variety of human behavior and can reveal things such as learning patters and social interaction methods. It helps in the screening of atypical neurodevelopment and cognitive or perceptual disabilities. Eye tracking technology provides a way for young children and those with neurological impairments, who are unable to explain their thought processes, to participate in studies. These factors are anticipated to boost the growth of automotive segment during the forecast period.

Global 3D Eye Tracking Software Market, by End-use Industry

By end-use industry, the market has been divided into retail, robotics, automotive, consumer devices, assistive technology solutions, and others. Among these, the retail segment accounted for highest revenue share in 2021.

Global 3D Eye Tracking Software Market Forecast, by End-use Industry, 2021

Source: Research Dive Analysis

The retail segment accounted for a dominant market share in 2021. Retailers are well aware of the importance of store layout and customers flow in merchandising campaign results. Shopping is an experience based on conscious and subconscious choices, and a tailored positive experience depends on the way the store is designed and structured.

3D eye tracking software provides clear insights to retailers, such as where shoppers’ attention landed first when they entered the shop, what they look at in certain aisles or what exactly attracted them at end-caps. This clear data helps them implement the right store layout improvements, optimal product placement, and signage & increased sales through better customer flow and navigation between the aisles. These factors are anticipated to boost the growth of automotive segment during the forecast period.

Global 3D Eye Tracking Software Market, Regional Insights

The 3D eye tracking software market was analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Global 3D Eye Tracking Software Market Size & Forecast, by Region, 2021-2031 (USD Million)

Source: Research Dive Analysis

The Market for 3D Eye Tracking Software in North America to be the Most Dominant

The demand for 3D eye tracking software in the North America region is driven by its use as a low emission alternative fuel that helps in achieving low carbon mobility. The growth in adoption of 3D eye tracking software technology in advertisement, medical research & diagnosis, automotive, and the expanding research into human behavior are the main causes fueling the growth of 3D eye tracking software market in North America. Moreover, the region’s major market players are investing more on 3D eye tracking technology research and development. Owing to the widespread deployment of smart sensors and contactless biometric systems, the U.S. has the largest revenue share in the regional market.

Competitive Scenario in the Global 3D Eye Tracking Software Market

Investment, agreement, and product launch are common strategies followed by major market players. For instance, in March 2020, the Swiss based 3D eye tracking technology company named Eyeware announced partnership with Melexis system to develop advance driver monitoring technology.

Source: Research Dive Analysis

Some of the leading 3D Eye Tracking Software market players are Eyeware Tech SA, Blink Technologies, Pupil Labs, SR Research Ltd., EYE SQUARE GMBH, EYETECH DIGITAL SYSTEMS, Gazepoint, Smarteye, Visage Technologies, and Tobii AB.