In-person Learning Market by Course Type (Academics, Arts, Sports, and Other Courses), Application (Cram School and At-home Teaching), End-user (Pre-school Children, Middle School Students, High School Students, and College Students), and Regional Analysis (North America, Europe, Asia-Pacific, and LAMEA): Global Opportunity Analysis and Industry Forecast, 2021–2028

Global In-person Learning Market Analysis

The global in-person learning market size is predicted to garner $38,220.5 million in the 2021–2028 timeframe, growing from $18,009.1 million in 2020, at a healthy CAGR of 10.3%.

Market Synopsis

Students are opting for in-person learning as it helps in developing interpersonal skills, better academics, and provides hands-on learning. Growing expenditure on opting for quality education is the main factor driving the in-person learning market over the forecast period.

The high cost of courses is expected to hinder the growth of the market. Furthermore, the growing popularity of online learning is expected to hamper the market growth of the global in-person learning market.

According to the regional analysis, the Asia-Pacific in-person learning market is anticipated to grow during the review period and generate a revenue of $12,880.3 million in 2028, with a CAGR of 11.0%. The growing importance of education is the key factor driving the growth of in-person learning in the region.

In-person Learning Overview

In-person learning is a form of the learning process that occurs in-person and in real time between teachers and students or colleagues and peers. In the days before technology made it possible for people to communicate remotely through audio, video, and the internet, in-person learning was the only form of instruction possible.

Impact Analysis of COVID-19 on the Global In-person Learning Market

The spread of novel coronavirus had a devastating effect on several sectors, both directly and through necessary measures to avoid contracting the virus. Several countries imposed complete lockdowns, social distancing norms, and travel bans to contain the spread of the virus. Moreover, people started isolating themselves from public gatherings, schools, college, and universities to prevent contracting the virus.

The impact is also being felt by the in-person learning market. As a precaution against COVID-19 cases in the schools, most countries decided to split the school into two cohorts according to roll number or last names. One group attends in-person classes, while the other cohort meets online through online platforms like Zoom or Google Meet.

Besides, most countries opted for online learning over in-person learning to contain the spread of novel coronavirus. The closer of academic institutions, colleges, and training centers had negatively impacted the growth of the in-person learning market.

Growing Expenditure on Education to Drive the Market Growth

The growing importance of education among parents has increased the enrollment of students in schools, colleges, and training institutes. Most youngsters are pursuing higher studies for better employment opportunities. Furthermore, to pursue a career in the technology, medical, or business fields, students are spending enormous money on education in countries like India, China, and Singapore. For instance, as per Business Insider, the average expense for enrolling in a professional course can go as high as ₹72,000 per student.

The expenses on general education including primary to postgraduate courses increased fourfold to ₹8,331 per student per annum. Apart from basic education, most students are opting for private tuition to increase knowledge and skills. For instance, according to the Hindustan Times, about 40% of school-going students in states of India were found to be dependent on private tuition classes in 2021 against last year’s figure of 32.5% in 2020. Increasing expenditure on education is projected to fuel the demand for the in-person learning market.

To know more about global in-person learning market drivers, get in touch with our analysts here.

Growing Popularity of Online Learning to Restrain Market Growth

To mitigate the spread of novel coronavirus, majority of the countries announced the temporary closure of schools, colleges, and training institutes. As a result, schools, colleges, and training institutes shifted toward online learning. Furthermore, during the pandemic, most institutes engaged in corporate training and executive courses started providing training through online platforms. The increasing popularity of online learning platforms is expected to hinder the growth of the global in-person learning market.

Growing Government Initiative to Educate Rural Students to Generate Huge Opportunities

Buildings, classrooms, laboratories, and equipment are the key elements for learning in schools, colleges, and universities. Evidence indicates that good infrastructure improves student outcomes, reducing dropout rates and facilitating better instruction. For instance, a recent study from the U.K. found that environmental and design elements of school infrastructure together explained 16% of the variation in primary students’ academic progress. As a result, governments have increased spending on improving the quality of education and learning. The governments of most countries have taken several initiatives to improve the quality of education and teaching. Developing countries like India, China, and Indonesia have taken several initiatives to educate rural students, providing lucrative growth opportunities for the global in-person learning market.

To know more about global in-person learning market opportunities, get in touch with our analysts here.

Source: Research Dive Analysis

The academics in-person learning sub-type is anticipated to have a dominant market share and generate a revenue of $25,323.0 million by 2028, growing from $11,626.3 million in 2020. The growing investment to provide quality education to rural students in countries like India, China, and Africa is the main factor driving the academic in-person learning market over the forecast period. Furthermore, supportive government initiatives and improving education infrastructure will provide lucrative opportunities for the academic in-person learning market in the coming years.

Source: Research Dive Analysis

The cram school sub-segment is anticipated to have a dominant market share and generate a revenue of $30,797.0 million by 2028, growing from $14,308.1 million in 2020. Growing disposable income has led to an increase in the spending on quality education in countries like India and China. Furthermore, parents in developing countries are saving money for quality education and tuition. Moreover, most students prefer studying aboard for quality education and better employment opportunities, resulting in fueling the demand for cram schools. Such trends are driving the market growth of the cram school market.

Source: Research Dive Analysis

The high school students’ sub-segment is anticipated to have a dominant market share and generate a revenue of $13,865.8 million by 2028, growing from $6,743.2 million in 2020. Nowadays, parents are increasingly spending on their children’s physical, social, emotional, and academic development. Moreover, parents are focusing on improving the cognitive abilities of their children. As a result, the demand for in-person learning among high school students is steadily increasing.

The colleges students’ sub-segment accounted $5,160.4 million in 2020 and is estimated to reach $11,541.8 million by 2028 during the forecast period. An increasing number of college students want to pursue higher studies in reputed colleges and universities. Furthermore, for better employment opportunities in the IT and analytics field, a large number of college students are pursuing short-term courses. This trend has fueled the demand for in-person learning among college students.

Source: Research Dive Analysis

The Market for In-person Learning in Asia-Pacific to be the Most Dominant

The Asia-Pacific in-person learning market accounted for the highest market share in 2020 and it is estimated to show the fastest growth during the forecast period. Asia-Pacific was valued at $5,780.9 million in 2020 and is estimated to reach $12,880.3 million by 2028, with a CAGR of 11.0%. The demand for in-person learning in Asia-Pacific is driven by the high demand for quality education and supportive government initiatives. Furthermore, growing spending on higher education will provide growth opportunities for in-person learning in the region.

Competitive Scenario in the Global In-person Learning Market

Acquisition and investment are common strategies followed by major market players.

Source: Research Dive Analysis

Some of the leading in-person learning market players are ISACA, Sylvan Learning, LLC, Wyzant, Inc., Kaplan, Inc., INSEAD, British Study Centers, Triumphant Institute of Management Education Pvt. Ltd, Vibrant Academy, All A's Tuition, and ITS Education Asia.

Porter’s Five Forces Analysis for the Global In-person Learning Market:

• Bargaining Power of Suppliers: In developing countries, reputed classes are minimally prevalent. Moreover, country like India has a significant number of highly qualified and skilled teachers. However, to get admission in colleges, universities, and reputed tuition center, students have to pass entrance exams.
  Thus, the bargaining power of suppliers is high.
• Bargaining Power of Buyers: The number of students is quite high. There is high competition among the student to get admission in reputed schools, colleges, and universities.
  Thus, buyer’s bargaining power will be low.
• Threat of New Entrants: The in-person learning market requires highly skilled professionals and specialized knowledge. Furthermore, the companies in the in-person learning market are more globalized.
  Thus, the threat of the new entrants is moderate.
• Threat of Substitutes: During the COVID-19 pandemic, most schools, colleges, and universities adapted online learning platform. Increasing penetration of online learning platform is expected to act as major substitute for in-person.
  Thus, the threat of substitutes is moderate.
• Competitive Rivalry in the Market: The companies operating in this market are focusing on bringing innovative technologies in in-person learning which increases the industry competition.
  Therefore, competitive rivalry in the market is high.