Window Coatings Market by Product Use (Sun Control, Decorative, Security & Safety, and Privacy), End-use Industry (Homes & Buildings, Automotive, Aerospace & Aviation, and Marine), and Regional Analysis (North America, Europe, Asia-Pacific, and LAMEA): Global Opportunity Analysis and Industry Forecast, 2022–2031

Global Window Coatings Market Analysis

The Global Window Coatings Market Size was $10,794.4 million in 2021 and is predicted to grow with a CAGR of 6.1%, by generating a revenue of $19,236.9 million by 2031.

Global Window Coatings Market Synopsis

Window coatings market growth is majorly attributed to its ability to block a significant portion of the sun's UV rays, reducing the amount of UV radiation that enters a building through windows. This can help protect occupants in vehicles from the harmful effects of UV radiation, while also reducing the need for additional sun protection measures such as sunscreen or sunglasses. The rising concern about the harmful effects of UV radiation is expected to drive demand for window coatings that offer effective UV protection. This presents an opportunity for companies in the window coating market to develop innovative products that offer improved UV protection while also providing other benefits such as energy savings, improved durability, and enhanced aesthetics. These factors are anticipated to boost the window coatings market share in the upcoming years.

One of the market drawbacks for window coatings is the high initial cost of installation. Despite the potential for long-term energy savings and other benefits, the initial cost may be out of reach for some consumers or businesses. Another drawback is that if a window coating is damaged or no longer functional, it might be difficult or expensive to replace it. These factors are anticipated to hamper the window coatings market size during the forecast period. The demand for window coatings is rising owing to its various advantages, thereby driving the expansion of the global window coatings market. These advantages include glare reduction, energy savings, insulation, and others. In addition, its widespread use in residential and commercial buildings for sun control and blocking harmful UV rays to prevent furniture fading is anticipated to further propel the market development during the forecast period. These factors are projected to offer excellent opportunities to boost the window coatings market demand in the upcoming years.

According to regional analysis, the Asia-Pacific window coatings market is anticipated to show the fastest growth during the forecast period. Various government initiatives that aim at promoting energy efficiency along with rapid growth in commercial & residential construction is anticipated to boost the popularity of window coatings market in the upcoming years. Governments of various countries in Asia-Pacific have introduced initiatives aimed at promoting energy efficiency and reducing greenhouse gas emissions. This has created a favorable regulatory environment for the adoption of window coatings and other energy-efficient technologies.

Window Coatings Overview

Window coatings are thin layers applied to the glass' surface that have spectrally selective characteristics. They are distinguished by their capacity to control radiation energy levels within a range. These films can be used in a variety of industries, including shipbuilding, automotive, and residential and commercial construction. In addition, applying window coatings to the windows can enhance the appearance and look of the home décor.

COVID-19 Impact on Global Window Coatings Market

The COVID-19 pandemic had a significant impact on the window coatings industry. For instance, the demand for window coatings has been impacted by the slowdown in construction activities during the pandemic, including residential and commercial buildings. This is primarily due to the supply-chain issues and complete shutdown of all non-essential activities to stop the COVID-19 virus' spread. The shipments from abroad were stopped due to closed borders which has led to delays in the availability of raw materials. For instance, there was a severe shortage of premium polyester window coatings owing to the decreased chemical plant output which has delayed the manufacturing of window coatings. . Reduced consumer spending on non-essential goods and more tendency towards cash saving has affected the demand for high-end and luxury window coatings.  With many consumers facing financial uncertainty, they were less likely to invest in expensive home improvement projects that include high-end window coatings. These factors have led to a negative impact on the window coatings market growth during the COVID-19 pandemic.

Growing Applications of Window Coatings in the Industrial Sector to Drive the Market Growth

Window coatings have gained significant popularity in renovation and re-modelling projects across the world. There is a growing trend towards smart and sustainable buildings, which has led to an increase in demand for energy-efficient window coatings. Window coatings help to maintain a comfortable indoor environment, reduce energy consumption, and improve the overall energy performance of buildings. Furthermore, the market for windows film is rising owing to the increase in industrialization and urbanization in developing countries. Hence, rising demand for window coatings is estimated to generate excellent opportunities for the manufacturers.

To know more about global window coatings market drivers, get in touch with our analysts here.

High Cost of Window Coatings to Restrain the Market Growth

Window coatings can be expensive, particularly if they are of high quality and designed for specific purposes such as energy efficiency or UV protection. The cost of the coating can be a barrier some consumers, particularly in regions where cost is a primary concern. The installation of window coatings can be challenging, particularly for larger windows or those with complex shapes. This may limit the adoption of window coatings in certain applications, particularly in retrofit or renovation projects where installation costs can be high. All these factors are projected to hamper the market revenue growth in the upcoming years.

The Growing Popularity of Smart Window Coatings to Drive Excellent Growth Opportunities

Window coatings are widely used architectural glazing applications owing to their static properties and dynamic optical properties. Smart window coatings can help to heat or cool home and leads to energy savings. Smart window coatings use advanced materials and technologies to change the properties of the glass in response to changes in the environment. For example, these coatings can switch from clear to opaque in response to changes in light or temperature, which can help to reduce energy consumption and improve the comfort of occupants. This factor is expected to create several growth opportunities for the key players operating in the market during the forecast period.

To know more about global window coatings market opportunities, get in touch with our analysts here.

Global Window Coatings Market, by Product Use

Based on product use, the market has been divided into sun control, decorative, security & safety, and privacy. Among these, the sun control sub-segment accounted for the highest market share in 2021 and is estimated to show the fastest growth during the forecast period.

Global Window Coatings Market Share, by Product Use, 2021

Source: Research Dive Analysis

The sun control sub-segment accounted for a dominant market share in 2021. The sun control segment is an important part of the window coatings market. Sun control coatings are designed to reduce the amount of solar heat that enters a building through windows, helping to keep the interior cooler and more comfortable while also reducing the need for air conditioning. The demand for sun control films is increasing owing to growing demand for energy-efficient products. Sun control coatings can help reduce energy consumption by reducing the amount of heat that enters a building, which can lead to lower cooling costs and a reduced carbon footprint. These aspects are anticipated to boost the popularity of sun control window coatings during the forecast period.

The decorative sub-segment is estimated to grow at a significant pace during the forecast period. Consumers are increasingly looking for window coatings that allow them to customize the appearance of their homes or buildings. This has led to a growing demand for decorative coatings can be customized in terms of color, pattern, and texture. Digital printing technology further made it easier and more cost-effective to produce customized window coatings customized designs and patterns. In addition, the use of smart technology, in window coatings can helps the consumers in customizing the window coatings based on color or pattern. The development of eco-friendly, sustainable coatings is further driving the growth of decorative coatings sub-segment.

Global Window Coatings Market, by End-use Industry

Based on end-use industry, the market has been divided into homes and buildings, automotive, aerospace and aviation, and marine. Among these, the homes and buildings sub-segment accounted for the highest revenue share in 2021 and this sub-segment is anticipated to show the fastest growth during the forecast period.

Global Window Coatings Market Trends, by End-use Industry, 2021

Source: Research Dive Analysis

The homes and buildings sub-segment accounted for a dominant market share in 2021 and is estimated to show the fastest growth during the forecast period. Homes and buildings account for a significant share of global energy consumption, and improving energy efficiency is a key priority for many governments, businesses, and individuals. Window coatings can help to reduce the amount of energy that is needed to heat or cool a building, making them an attractive option for improving the energy efficiency of homes and buildings. Also, window coatings can help to reduce the carbon footprint of buildings by reducing energy consumption and improving indoor air quality. These factors are anticipated to boost the popularity of window coatings across the homes and buildings sector during the forecast period.

Global Window Coatings Market, Regional Insights

The window coatings market was investigated across North America, Europe, Asia-Pacific, and LAMEA.

Global Window Coatings Market Size & Forecast, by Region, 2021-2031 (USD Million)

Source: Research Dive Analysis

The Market for Window Coatings in Asia-Pacific was the Most Dominant

The window coating market in Asia-Pacific accounted for the most dominant market share in 2021. Asia-Pacific is experiencing rapid urbanization, which is driving demand for new buildings and retrofitting of existing buildings. Therefore, there is an increase in demand for window coatings that can improve energy efficiency, reduce glare, and provide other benefits. The construction industry in Asia-Pacific is growing at a significant pace owing to rapid urbanization and development of smart cities. In addition, the Shanghai reports that by 2025, China will have equivalent of 10 New York cities built. Also, the China’s urban removal policy aims at developing greener and efficient cities. These factors are anticipated to propel the demand for window coatings in Asia-Pacific owing to high energy efficiency.

Competitive Scenario in the Global Window Coatings Market

Investment and agreement are common strategies followed by major market players. For instance, on June 19, 2018, SolarWindow Technologies, Inc announced its latest commercial alliance with nTact, a global leader in coatings process knowledge and equipment manufacturing, necessary for large-scale production of transparent electricity-generating windows.

Source: Research Dive Analysis

Some of the leading window coatings market players are 3M, Armolan, Avery Dennison Corporation, Eastman Chemical Company, Garware Suncontrol Film, LINTEC Corporation, Saint-Gobain, Polytronix, Inc., Purlfrost Ltd, and Solar Control Films Inc.