Men’s Hair Care And Styling Products Market Report
RA08550
Men’s Hair Care and Styling Products Market by Product Type (Hair Care [Shampoo, Conditioner, Oil, Serum, and Others] and Hair Styling Products [Cream, Clay, Gel Glue, Wax, Pomade, Hair Spray, and Others]), Distribution Channel (Supermarkets, Convenience Store, E-commerce, and Others), and Regional Analysis (North America, Europe, Asia-Pacific, and LAMEA): Global Opportunity Analysis and Industry Forecast, 2021–2028
Global Men’s Hair Care and Styling Products Market Analysis
The global men’s hair care and styling products market is anticipated to garner $43,910.1 million in the 2021–2028 period, rising from $34,296.6 million in 2020, at a noteworthy CAGR of 3.2%.
Market Synopsis
Surge in male pattern hair loss across the globe to accelerate the men’s hair care and styling products market growth.
However, notable awareness among customers about the harmful constituents in hair care products to decline the global men’s hair care and styling products market growth According to the regional analysis of the men’s hair care and styling products market, the Asia-Pacific market is anticipated to surge at a CAGR of 4.0%, by registering a revenue of $8,386.8 million, during the forecast period.
Men’s Hair Care and Styling Products Overview
Men’s hair care and hair styling products are the products which help in maintaining the health of the hair along with style the hair in preferred form for men. The men’s hair care products are comprised of wide range of products such as conditioner, shampoo, mask, serum, oil, dry shampoos, sprays, and many among others. On the other hand, hair styling products for men consist of clay, cream, wax, gel or glue, paste, pomade, hair styling powder, and others. All above-mentioned products are increasingly used by men of all ages worldwide, commercially as well as residentially.
COVID-19 Impact on Men's Hair Care and Styling Products Market
In response to the Covid-19 situation, business sectors such as semiconductor, electronics, automotive, and retail industry have been enforced to reconsider their business policies. Moreover, global men’s hair care and styling products market has also witnessed restrained growth, throughout the pandemic time mainly because of global supply chain disruptions and demand supply imbalance.
On the other hand, during the Covid-19 pandemic, significant hair care product manufacturers have played a decisive role in supporting the new product launches and ensuring business continuity. For example, in November 2021, Beardo, leading player in beauty and men’s grooming products, announced the official launch of First-Of-Its-Kind 'Hemp' skincare and hair care products for men. The company announced to deliver comprehensive range of hair care and skincare products including Hemp facewash scrub, Hemp foam facewash, Hemp soap bar, beard oil, and hair oil. Such effective product developments will create significant impact on the global men’s hair care and styling products market, during the COVID-19 situation.
Surge in Male Pattern Hair Loss across the Globe to Accelerate the Men’s Hair Care and Styling Products Market Growth
Male pattern hair loss has massively increased worldwide in the past few years. The majority of men go bald mainly owing to the hereditary condition called as androgenetic alopecia. Further, according to the American Hair Loss Association, organization which is committed with improving the lives of all those affected by hair loss, by the age of 35, almost 66% of men will have witnessed some degree of hair loss. Also, by the age of 50, around 85 % of men will have considerably thinner hair. In addition to this, serious concerns about hair problems including dandruff, hair loss, and hair graying in the male population are on the rise. All these facts and figures showcase the growing demand for men’s hair care and styling products, in the analysis period.
To know more about global men’s hair care and styling products market drivers, get in touch with our analysts here.
Notable Awareness among Customers about the Harmful Constituents in Hair Care Products to Decline the Global Men’s Hair Care and Styling Products Market Growth
However, the growth of global men’s hair care and styling products market is restrained by surged competition in the hair care and styling products market fueling price pressure. In addition to this, rise in customer concerns about the harmful constituents in hair care products is also hampering the global men’s hair care and styling products market.
Growing Adoption for Organic Hair Care Products to Create Massive Opportunities in the Global Men’s Hair Care and Styling Products Market
The extensive demand for natural ingredients has been quite noticeable in the industry studied, which has further led to the maximum firms launching products with nature-inspired ingredients, like premium botanical ingredients and plant-inspired products. The demand for men’s organic hair care product is growing, namely shampoos, conditioners, oils, and serums because they are safer, environment-friendly, and gentler on skin. Also, key players of the industry are also coming up with novel product launches. For instance, in January 2022, No Apology, Niam International Private Limited-owned brand, announced to introduce 100% natural hair care products very 1st time in India. Company announced to launch broad range of products such as hair mask, hair oils, and others that all are manufactured with natural ingredients and free of chemicals. All these factors are further expected to create enormous opportunities in the global market for men’s hair care and styling products.
To know more about global men’s hair care and styling products market opportunities, get in touch with our analysts here.
Based on product type, the market has been divided into Hair care and hair styling products of which the hair styling products sub-segment is anticipated to have the significant growth, throughout the forecast period. Download PDF Sample ReportMen’s Hair Care and Styling Products Market
By Product Type
Source: Research Dive Analysis
The hair styling products sub-segment is expected to have the lucrative growth in the global market and register a revenue of $14,797.7 million by 2028.
Hair styling products are majorly available as hair mousse, hair gel, styling creams, waxes, hairspray, and other styling products that are marketed in supermarkets/hypermarkets, convenience stores, and online retail stores. Exponentially increased working population and exposure to environmental pollution negatively impacting look and hair strength has surged the demand for hair styling products among the individuals. Furthermore, constantly increasing craze about multiple hair care offerings, like colorant and hair styling products among the fashion-conscious youth population is also fueling the sub-segment’s growth, in the analysis period.
The hair care sub-segment of the global men’s hair care and styling products market is anticipated to have the largest share in 2028 and surpass $29,112.4 million by 2028, with a rise from $23,115.9 million in 2020. Hair care sub-segment involves the utilization of various products to maintain, cleanse, and improve the appearance and texture of the hair. These hair care products mainly include shampoo, conditioner, oil, serum, and others. Currently, multiple firms are introducing innovative and novel products that are sulfate and silicone-free to keep up with the consistently evolving hair trends. Furthermore, enhancing living standards, growing disposable incomes, and the rising popularity for a modern approach to grooming practices are significantly affecting the demand for hair care products, across the globe.
Men’s Hair Care and Styling Products Market
By Distribution ChannelBased on distribution channel, the market has been categorized into Supermarkets, convenience store, e-commerce, and others. Out of these, the e-commerce sub-segment is anticipated to garner the eye-catching growth in the global market, throughout the analysis period.
Source: Research Dive Analysis
The e-commerce sub-segment of the global men’s hair care and styling products market is estimated to grow at the most notable CAGR and surpass $9,221.1 million by 2028, with a rise from $6,825.0 million in 2020.
The e-commerce sub-segment is witnessing a new lease of life. Unrestraint access to information of hair care products; improved outcomes and convenience; and excellent efficiency are some of the factors creating positive impact on the e-commerce sub-segment of global men’s hair care and styling products market.
The supermarkets sub-segment of the global men’s hair care and styling products market will have significant share and surpass $17,344.5 million by 2028, with a rise from $13,718.7 million in 2020. Supermarkets are the highly popular means of buying men’s hair care products as they are easily accessible along with they deliver products at affordable prices.
Global Men’s Hair Care and Styling Products Market, Regional Insights:
The men’s hair care and styling products market was investigated across North America, Europe, Asia-Pacific, and LAMEA.
Source: Research Dive Analysis
The Market for Men’s Hair Care and Styling Products in Asia-Pacific to be the Most Lucrative
Asia-Pacific men’s hair care and styling products market accounted $6,173.4 million in 2020 and is expected to register a revenue of $8,386.8 million by 2028.
Asia-Pacific market would represent the highest CAGR during 2021-2028 due to the extensive growth in westernization along with surge in adaption of innovative products among Asian consumers. Also, growing consumption of premium hair care and styling products in tier 1 megacities of China, India, and Japan is further likely to rise the growth of Asia-Pacific men’s hair care and styling products market. In addition to this, rising incidence of hair loss and thinning hair, hair care and styling products are projected to gain attraction in the Asia-Pacific region, which may drive the growth in market in the region.
Men’s Hair Care and Styling Products Market Share in North America to be the Most Dominant
North America men’s hair care and styling products market accounted $18,485.9 million in 2020 and is expected to register a revenue of $23,491.9 million by 2028. The prominent presence of hair care companies including L'oreal, MAV, and Baxter of California particularly in the US and Canada has driven the North America men’s hair care and styling products market. They are also providing multi-purpose men's personal care products utilizing online channels in order to expand their product portfolio as well as attract more customers. In addition to this, growing demand for premium hair care solutions, enhancing product packaging, and rising investments in promotional activities such as celebrity endorsements are some of the factors anticipated to drive the market for men’s hair care and styling products in North America.
Competitive Scenario in the Global Men’s Hair Care and Styling Products Market
Component launches and mergers & acquisitions are common strategies followed by major market players.
Source: Research Dive Analysis
Some of the leading men’s hair care and styling products market players are Baxter of California, American Crew, Harry's, Jack Black, Hanz de Fuko, Malin+Goetz, Redken Brews, Old Spice, Dove Men, and Axe.
Porter’s Five Forces Analysis for the Global Men’s Hair Care and Styling Products Market:
- Bargaining Power of Suppliers: The suppliers operating in the global men’s hair care and styling products are high in number and are much larger and more globalized. So, there will be less threat from the supplier.
Thus, the bargaining power of the supplier is low. - Bargaining Power of Buyer: Buyers demand effective men’s hair care and styling products at lower cost. This has increased the pressure on the multiple providers to offer the men’s hair care and styling products in a cost-effective way. Thus, many suppliers are offering best yet cost–effective men’s hair care and styling products. This gives the buyers the option to freely choose men’s hair care and styling products that best fit their preferences.
Thus, the bargaining power of the buyer is high. - Threat of New Entrants: The companies entering the global men’s hair care and styling products market are adopting product innovations to attract customers. Also, these companies are implementing various effective strategies.
Thus, threat of the new entrants is high. - Threat of Substitutes: There is no alternative component available.
Thus, the threat of substitutes is low. - Competitive Rivalry in the Market: The competitive rivalry among the industry leaders is rather intense, especially between the global players including Baxter of California, American Crew, and Harry's. These companies are launching their value-added products in the international market and strengthening the footprint worldwide.
Therefore, the competitive rivalry in the market is high.
| Aspect | Particulars |
| Historical Market Estimations | 2019-2020 |
| Base Year for Market Estimation | 2020 |
| Forecast timeline for Market Projection | 2021-2028 |
| Geographical Scope | North America, Europe, Asia-Pacific, LAMEA |
| Segmentation by Product Type |
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| Segmentation by Distribution Channel |
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| Key Countries Covered | U.S., Canada, Mexico, Germany, France, UK, Italy, Spain, Russia, Rest of Europe, China, Japan, India, Australia, South Korea, Rest of Asia-Pacific, Brazil, Saudi Arabia, United Arab Emirates, Rest of LAMEA |
| Key Companies Profiled |
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Q1. What was the value of the global men’s hair care and styling products market in 2020?
A. The global men’s hair care and styling products market size was over $34,296.6 million in 2020 and is projected to reach $43,910.1 million by 2028.
Q2. What is the men’s hair care and styling products market size?
A. The market size of men’s hair care and styling products was $34,296.6 million in 2020.
Q3. Which are the major companies in the men’s hair care and styling products market?
A. Jack Black, Harry's, and Malin+Goetz are some of the key players in the global men’s hair care and styling products market.
Q4. Which region possesses greater investment opportunities in the coming future?
A. The Asia-Pacific region possesses great investment opportunities for the investors to witness the most promising growth in the future.
Q5. What is the growth rate of the Asia-Pacific market?
A. Asia-Pacific men’s hair care and styling products market is anticipated to grow at 4.0% CAGR during the forecast period.
Q6. What are the strategies opted by the leading players in this market?
A. Capacity expansion, component development, along with joint ventures are the key strategies opted by the operating companies in this market.
Q7. Which companies are investing more on R&D practices?
A. American Crew and Baxter of California are investing more on R&D activities for developing new components and technologies.
Q8. Which segment holds the maximum share of the men’s hair care and styling products market?
A. Men’s hair care segment holds the maximum share of the men’s hair care and styling products market.
Q9. Who are the potential customers of men’s hair care and styling products Market industry?
A. Male models and young population are some of the potential customers of men's hair care and styling products industry.
Q10. At what CAGR is the market projected to grow in the forecast period (2021-2028)?
A. The market projected to grow at 3.2% CAGR in the forecast period (2021-2028).
1.Research Methodology
1.1.Desk Research
1.2.Real time insights and validation
1.3.Forecast model
1.4.Assumptions and forecast parameters
1.4.1.Assumptions
1.4.2.Forecast parameters
1.5.Data sources
1.5.1.Primary
1.5.2.Secondary
2.Executive Summary
2.1.360° summary
2.2.By product type trends
2.3.By distribution channel trends
3.Market overview
3.1.Market segmentation & definitions
3.2.Key takeaways
3.2.1.Top investment pockets
3.2.2.Top winning strategies
3.3.Porter’s five forces analysis
3.3.1.Bargaining power of consumers
3.3.2.Bargaining power of suppliers
3.3.3.Threat of new entrants
3.3.4.Threat of substitutes
3.3.5.Competitive rivalry in the market
3.4.Market dynamics
3.4.1.Drivers
3.4.2.Restraints
3.4.3.Opportunities
3.5.Technology landscape
3.6.Regulatory landscape
3.7.Patent landscape
3.8.Pricing overview
3.8.1.by product type
3.8.2.by distribution channel
3.9.Market value chain analysis
3.9.1.Stress point analysis
3.9.2.Raw material analysis
3.9.3.Manufacturing process
3.9.4.Distribution channel analysis
3.9.5.Operating vendors
3.9.5.1.Raw material suppliers
3.9.5.2.Product manufacturers
3.9.5.3.Product distributors
3.10.Strategic overview
4.Men’s Hair Care and Styling Products Market, by Product type
4.1.Hair care
4.1.1.Key market trends, growth factors, and opportunities
4.1.2.Market size and forecast, by region, 2020-2028
4.1.3.Market share analysis, by country, 2020 & 2028
4.1.3.1.Shampoo
4.1.3.1.1.Market size and forecast, by region, 2020-2028
4.1.3.1.2.Market share analysis, by country, 2020 & 2028
4.1.3.2.Conditioner
4.1.3.2.1.Market size and forecast, by region, 2020-2028
4.1.3.2.2.Market share analysis, by country, 2020 & 2028
4.1.3.3.Oil
4.1.3.3.1.Market size and forecast, by region, 2020-2028
4.1.3.3.2.Market share analysis, by country, 2020 & 2028
4.1.3.4.Serum
4.1.3.4.1.Market size and forecast, by region, 2020-2028
4.1.3.4.2.Market share analysis, by country, 2020 & 2028
4.1.3.5.Others
4.1.3.5.1.Market size and forecast, by region, 2020-2028
4.1.3.5.2.Market share analysis, by country, 2020 & 2028
4.2.Hair styling products
4.2.1.Key market trends, growth factors, and opportunities
4.2.2.Market size and forecast, by region, 2020-2028
4.2.3.Market share analysis, by country, 2020 & 2028
4.2.3.1.Cream
4.2.3.1.1.Market size and forecast, by region, 2020-2028
4.2.3.1.2.Market share analysis, by country, 2020 & 2028
4.2.3.2.Clay
4.2.3.2.1.Market size and forecast, by region, 2020-2028
4.2.3.2.2.Market share analysis, by country, 2020 & 2028
4.2.3.3.Gel Glue
4.2.3.3.1.Market size and forecast, by region, 2020-2028
4.2.3.3.2.Market share analysis, by country, 2020 & 2028
4.2.3.4.Wax
4.2.3.4.1.Market size and forecast, by region, 2020-2028
4.2.3.4.2.Market share analysis, by country, 2020 & 2028
4.2.3.5.Pomade
4.2.3.5.1.Market size and forecast, by region, 2020-2028
4.2.3.5.2.Market share analysis, by country, 2020 & 2028
4.2.3.6.Hair Spray
4.2.3.6.1.Market size and forecast, by region, 2020-2028
4.2.3.6.2.Market share analysis, by country, 2020 & 2028
4.2.3.7.Others
4.2.3.7.1.Market size and forecast, by region, 2020-2028
4.2.3.7.2.Market share analysis, by country, 2020 & 2028
5.Men’s Hair Care and Styling Products Market, by Distribution Channel
5.1.Supermarkets
5.1.1.Key market trends, growth factors, and opportunities
5.1.2.Market size and forecast, by region, 2020-2028
5.1.3.Market share analysis, by country, 2020 & 2028
5.2.Convenience Store
5.2.1.Key market trends, growth factors, and opportunities
5.2.2.Market size and forecast, by region, 2020-2028
5.2.3.Market share analysis, by country, 2020 & 2028
5.3.E-commerce
5.3.1.Key market trends, growth factors, and opportunities
5.3.2.Market size and forecast, by region, 2020-2028
5.3.3.Market share analysis, by country, 2020 & 2028
5.4.Others
5.4.1.Key market trends, growth factors, and opportunities
5.4.2.Market size and forecast, by region, 2020-2028
5.4.3.Market share analysis, by country, 2020 & 2028
6.Men’s Hair Care and Styling Products Market, by Region
6.1.North America
6.1.1.Key market trends, growth factors, and opportunities
6.1.2.Market size and forecast, by product type, 2020-2028
6.1.3.Market size and forecast, by distribution channel, 2020-2028
6.1.4.Market size and forecast, by country, 2020-2028
6.1.5.U.S.
6.1.5.1.Market size and forecast, by product type, 2020-2028
6.1.5.2.Market size and forecast, by distribution channel, 2020-2028
6.1.6.Canada
6.1.6.1.Market size and forecast, by product type, 2020-2028
6.1.6.2.Market size and forecast, by distribution channel, 2020-2028
6.1.7.Mexico
6.1.7.1.Market size and forecast, by product type, 2020-2028
6.1.7.2.Market size and forecast, by distribution channel, 2020-2028
6.2.Europe
6.2.1.Key market trends, growth factors, and opportunities
6.2.2.Market size and forecast, by product type, 2020-2028
6.2.3.Market size and forecast, by distribution channel, 2020-2028
6.2.4.Market size and forecast, by country, 2020-2028
6.2.5.Germany
6.2.5.1.Market size and forecast, by product type, 2020-2028
6.2.5.2.Market size and forecast, by distribution channel, 2020-2028
6.2.6.UK
6.2.6.1.Market size and forecast, by product type, 2020-2028
6.2.6.2.Market size and forecast, by distribution channel, 2020-2028
6.2.7.France
6.2.7.1.Market size and forecast, by product type, 2020-2028
6.2.7.2.Market size and forecast, by distribution channel, 2020-2028
6.2.8.Spain
6.2.8.1.Market size and forecast, by product type, 2020-2028
6.2.8.2.Market size and forecast, by distribution channel, 2020-2028
6.2.9.Italy
6.2.9.1.Market size and forecast, by product type, 2020-2028
6.2.9.2.Market size and forecast, by distribution channel, 2020-2028
6.2.10.Rest of Europe
6.2.10.1.Market size and forecast, by product type, 2020-2028
6.2.10.2.Market size and forecast, by distribution channel, 2020-2028
6.3.Asia Pacific
6.3.1.Key market trends, growth factors, and opportunities
6.3.2.Market size and forecast, by product type, 2020-2028
6.3.3.Market size and forecast, by distribution channel, 2020-2028
6.3.4.Market size and forecast, by country, 2020-2028
6.3.5.China
6.3.5.1.Market size and forecast, by product type, 2020-2028
6.3.5.2.Market size and forecast, by distribution channel, 2020-2028
6.3.6.India
6.3.6.1.Market size and forecast, by product type, 2020-2028
6.3.6.2.Market size and forecast, by distribution channel, 2020-2028
6.3.7.Japan
6.3.7.1.Market size and forecast, by product type, 2020-2028
6.3.7.2.Market size and forecast, by distribution channel, 2020-2028
6.3.8.South Korea
6.3.8.1.Market size and forecast, by product type, 2020-2028
6.3.8.2.Market size and forecast, by distribution channel, 2020-2028
6.3.9.Australia
6.3.9.1.Market size and forecast, by product type, 2020-2028
6.3.9.2.Market size and forecast, by distribution channel, 2020-2028
6.3.9.3.Comparative market share analysis, 2020 & 2028
6.3.10.Rest of Asia Pacific
6.3.10.1.Market size and forecast, by product type, 2020-2028
6.3.10.2.Market size and forecast, by distribution channel, 2020-2028
6.4.LAMEA
6.4.1.Key market trends, growth factors, and opportunities
6.4.2.Market size and forecast, by product type, 2020-2028
6.4.3.Market size and forecast, by distribution channel, 2020-2028
6.4.4.Market size and forecast, by country, 2020-2028
6.4.5.Latin America
6.4.5.1.Market size and forecast, by product type, 2020-2028
6.4.5.2.Market size and forecast, by distribution channel, 2020-2028
6.4.6.Middle East
6.4.6.1.Market size and forecast, by product type, 2020-2028
6.4.6.2.Market size and forecast, by distribution channel, 2020-2028
6.4.7.Africa
6.4.7.1.Market size and forecast, by product type, 2020-2028
6.4.7.2.Market size and forecast, by distribution channel, 2020-2028
7.Company profiles
7.1.Baxter of California
7.1.1.Company overview
7.1.2.Operating business segments
7.1.3.Product portfolio
7.1.4.Financial performance
7.1.5.Key strategy moves and development
7.2.American Crew
7.2.1.Company overview
7.2.2.Operating business segments
7.2.3.Product portfolio
7.2.4.Financial performance
7.2.5.Key strategy moves and development
7.3.Harry's
7.3.1.Company overview
7.3.2.Operating business segments
7.3.3.Product portfolio
7.3.4.Financial performance
7.3.5.Key strategy moves and development
7.4.Jack Black
7.4.1.Company overview
7.4.2.Operating business segments
7.4.3.Product portfolio
7.4.4.Financial performance
7.4.5.Key strategy moves and development
7.5.Hanz de Fuko
7.5.1.Company overview
7.5.2.Operating business segments
7.5.3.Product portfolio
7.5.4.Financial performance
7.5.5.Key strategy moves and development
7.6.Malin+Goetz
7.6.1.Company overview
7.6.2.Operating business segments
7.6.3.Product portfolio
7.6.4.Financial performance
7.6.5.Key strategy moves and development
7.7.Redken Brews
7.7.1.Company overview
7.7.2.Operating business segments
7.7.3.Product portfolio
7.7.4.Financial performance
7.7.5.Key strategy moves and development
7.8.Old Spice
7.8.1.Company overview
7.8.2.Operating business segments
7.8.3.Product portfolio
7.8.4.Financial performance
7.8.5.Key strategy moves and development
7.9.Dove Men
7.9.1.Company overview
7.9.2.Operating business segments
7.9.3.Product portfolio
7.9.4.Financial performance
7.9.5.Key strategy moves and development
7.10.Axe
7.10.1.Company overview
7.10.2.Operating business segments
7.10.3.Product portfolio
7.10.4.Financial performance
7.10.5.Key strategy moves and development
Men’s hair care and styling products are products that aid in maintaining the quality and health of the hair together with style of the hair in preferred form for men. The hair care products in men comprise of an extensive range of products such as such as hair serum, mask, shampoo, conditioner, oil, dry shampoo, and others. Contrastingly, the hair styling products for men include hair gel, cream, wax, spray, pomade, clay, styling power, paste, and others. These products are widely used by men to make their hair look glossy, shiny frizzle-free, and attractive.
Forecast Analysis of the Men’s Hair Care and Styling Products Market
Significant surge in hair pattern hair loss across the globe is expected to drive the growth of the market. In addition, growing concerns about alarming hair problems such as dandruff, greyness of hair, and other are expected to bolster the growth of the men’s hair care and styling products market during the forecast period 2021-2028. Moreover, growing prevalence of organic hair care products across the globe is expected to create tremendous opportunities for the growth of the market. However, presence of harmful constituents in haircare products is expected to impede the growth of the men’s hair care and styling products market.
According to the report published by Research Dive, the global men’s hair care and styling products market is expected to garner a revenue of 43,910.1 million by 2028, growing exponentially at a CAGR of 3.2% during the forecast period 2021-2028. The major players of the market include Baxter of California, American Crew, Redken Brews, Old Spice, Dove Men, Hanz de Fuko, Malin+Goetz, Harry's, Jack Black, Axe, and many others.
Key Developments of the Market
The key companies operating in the industry are adopting various growth strategies & business tactics such as partnerships, collaborations, mergers & acquisitions, and launches to maintain a robust position in the overall market, which is subsequently helping the global men’s hair care and styling products market to grow exponentially.
For instance, in January 2022, Branded Group, a New York- and Paris-based operator of digital-first consumer brands, acquired Fresh Heritage, a premium men’s haircare, personal care, and grooming brand, in order to rapidly scale operations and reach to strengthen Branded Group’s presence in the global men’s haircare and grooming products market, and transform Fresh Heritage into a powerhouse personal care brand for men of color.
In January 2021, Mast Hair, a Canada-based men’s grooming and haircare brand, launched its line of men's cruelty-free grooming essentials made travel-friendly. These new range of men's hair care products come in slim, biodegradable packaging made to be stored easily into pockets, luggage or gym bags. Their new range of products include Black Pepper Styling Paste, Peppermint Texturizing Shampoo, and Black Pepper Beard Oil.
In June 2020, Marico Limited, an Indian multinational consumer goods company providing consumer products and services in the areas of health, beauty and wellness, acquired Beardo, a men’s grooming and haircare brand, in order to maximize Marico’s presence and market share in men’s grooming and haircare market.
COVID-19 Impact on the Men’s Hair Care and Styling Products Market
The outbreak of coronavirus has had an adverse impact on the growth of the global men’s hair care and styling products market, owing to the occurrence of lockdowns in various countries across the globe. Lockdowns led to the largescale closure of numerous manufacturing facilities including those of the consumer products industry which resulted in global supply chain disruptions and demand supply variance. Thus, COVID-19 has had a negative impact on the growth of the market but persistent launches of innovative and comprehensive range of men’s hair care and styling products is expected to recover the growth of the market.
Most Profitable Region of the Men’s Hair Care and Styling Products Market
The North America region is expected to dominate the global market, and generate a revenue of $23,491.9 million during the forecast period. Growing demand for premium hair care solutions among men in this region is expected to drive the growth of the market. In addition, massive presence of haircare companies in this region is further expected to accelerate the growth of the regional men’s hair care and styling products market during the forecast period.
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