Pepper Spray Market by Product (Fogger, Stream, Gel, and Others), Distribution Channel (Specialty Shops, Online Stores, and Others), and Regional Analysis (North America, Europe, Asia-Pacific, and LAMEA): Global Opportunity Analysis and Industry Forecast, 2021–2028

Global Pepper Spray Market Analysis

The global pepper spray market size is predicted to garner $60,184.40 thousand in the 2021–2028 timeframe, growing from $23,000.00 thousand in 2020, at a healthy CAGR of 13.3%.  

Market Synopsis

Strategic alliances among market players, along with the growing crimes against women, is expected to accelerate the growth of the pepper spray market.

However, the use of pepper sprays for self-defense is illegal in some countries due to certain chemicals used in the manufacturing of the pepper spray, which is an anticipated growth-restricting factor for the market.

According to the regional analysis, the Asia-Pacific pepper spray market growth is anticipated to grow during the review period due to increasing civil unrest in countries such as China, Japan, and India and is expected to witness positive Covid-19 impact on pepper spray market.    

Pepper Spray Overview

Pepper sprays are lachrymatory agents that trigger eyes to produce tears. Pepper sprays are most used by corrections and law enforcement agencies across the U.S. Also, the sprays are mostly used in self-defense for protection from attacks by either people or animals.

Covid-19 Impact on Pepper Spray Market

The novel coronavirus pandemic had a devastating effect on several industries, and the pepper spray market experienced a negative growth during this period. As a result of COVID-19 pandemic, people faced issues such as complete avoidance of social life and massive shutdown leading to the decreased demand for pepper sprays. All such factors may restrict the global pepper spray market growth.

However, several companies are helping the society to recover from the chaotic situation with their strategic plans and steps. For instance, Mace Security International, Inc., US based manufacturer of personal safety & security products, in April 2020, announced that they have experienced high growth rate of their personal safety products such as pepper sprays during the pandemic times. Also, the company is fully operational through their online channel. The above-stated factors show that the pandemic may generate substantial investment opportunities in the market in the coming years.

Increasing Crimes Against Women to Surge the Market Growth

The global pepper spray industry is witnessing a massive growth mainly due to the increase in the usage of pepper sprays by women for safety purposes. Moreover, increasing rate of women assaults and rapes is inspiring women to adopt self-defense products that are light weight and convenient to use, thereby driving the adoption of pepper spray.

The emergence of women crime related issues and demand for pepper sprays, are already leading market players to innovate strategies to protect women. For example, SABRE, Security Equipment Corp, U.S. based public safety company, in June 2021, announced that they have launched the smallest pepper spray canister known as mighty discreet. This device is 40% smaller than normal pepper spray canisters. It is easily manageable and on-the-go product. These types of initiatives from market leaders are also predicted to drive the growth of the market.

To know more about global pepper spray market drivers, get in touch with our analysts here.

Lack of Awareness of Using Pepper Spray to Restrain the Market Growth

Lack of awareness about using pepper sprays for self-defense is one of the factors that may hamper the growth of the market across the globe. Moreover, there are many countries such as China, Japan, and Canada that require special license or strong reasons for carrying pepper sprays. Therefore, such factors may create a negative impact on the growth of the market during the forecast period.

Growing Trends of Outdoor Activities to Create Massive Investment Opportunities

The global pepper spray market is growing at a very fast pace due to rising trends of outdoor activities such as hunting, camping, and other type of recreational activities. People across the globe are opting for pepper sprays while hiking as they are compact, effective, light weight to carry, and very helpful in protection from common threats.  Moreover, during camping one of the biggest threats is presence of dangerous bears mostly found in the U.S. and Canada. Above mentioned reasons are anticipated to be the major growth accelerating factors of the pepper spray.

Furthermore, majority of the market leaders involved in the global market of pepper spray are continuously implementing various effective business strategies such as product innovation. For instance, SABRE - security equipment corp., U.S. based safety equipment company, in July 2021, announced that they have launched Frontiersman Bear Safe. The Frontiersman Bear Safe is a bear defense pepper spray used by hikers, campers, and other participants of outdoor activities for protecting themselves from bears. This spray is approved by the United States Environmental Protection Agency. All such factors may further lead to lucrative market opportunities for key players in the upcoming years.

To know more about global pepper spray market opportunities, get in touch with our analysts here.

Source: Research Dive Analysis

The fogger type sub-segment is predicted to have a dominating as well as fastest growing market share in the global market. The sub-segment is expected to register a revenue of $23,907.90 thousand during the forecast period. Fogger pepper sprays are the most trending pepper sprays due to benefits such as they are very convenient to use and can be carried anywhere, anytime. Also, pepper spray foggers have a wide view of a scene "fog-like" spray that directly affects an attacker and reduces the need for precise aiming accuracy. Moreover, rising cases of kidnapping, human trafficking, and gang rapes are some of the factors that encourage women and children to carry fogger type of pepper spray, as it is easy to use when people are stacked by multiple attackers. These pepper spray market trends may bolster the growth of the sub-segment during the forecast period. 

Source: Research Dive Analysis

The online stores sub-segment of the global pepper spray market is projected to have the fastest growth. It is also projected to surpass $20,956.60 thousand by 2028, with an increase from $7,819.30 thousand in 2020. This growth in the market can be attributed to the rising number of people preferring online stores as they offer wide varieties of pepper sprays from normal brands to premium brands in one place. Moreover, many of the online stores offer discounts on various products. All such pepper spray market trends may increase the demand for online stores and further surge the market growth.

The specialty shops sub-segment of the global pepper spray market is projected to have the dominant share. It is also projected to surpass $33,088.80 thousand by 2028, with an increase from $12,562.30 thousand in 2020. Specialty shops provide large number of different types of pepper sprays, and people can buy pepper sprays as per their preferred brands. Moreover, specialty shops offer products under a narrow category, so that people looking for specific shops for specific products can shop from there. All such elements may increase the demand for specialty shops and further surge the market growth.

Source: Research Dive Analysis

The Market for Pepper Spray in North America to be the Most Dominant

The North America pepper spray market accounted $10,925.00 thousand in 2020 and is projected to register a revenue of $27,504.20 thousand by 2028. The extensive growth of the North America pepper spray market is mainly driven by the high disposable incomes with existence of top leading brands such as Mace Security International, Inc., SABRE - Security Equipment Corp, and others augmenting the industry growth in the region. Moreover, in the U.S., pepper sprays are more popular due to high women customers of pepper spray, owing to increasing women crimes. Furthermore, it is legal in American countries to use pepper sprays and it may be an accelerating factor of the market growth. These factors are expected to ultimately drive the demand in the pepper spray market across the region.

The Market for Pepper Spray in Asia-Pacific to be the Fastest Growing

The share of Asia-Pacific pepper spray market is anticipated to grow at a CAGR of 14.8% by registering a revenue of $11,675.80 thousand by 2028. The growth shall be a result of increasing number of civil unrest cases in Asian countries such as China, India, and Japan. Moreover, rising spending on R&D in self-defense products along with easy availability of pepper sprays in the region are some of the factors that might drive the Asian pepper spray market, in the upcoming years.

Competitive Scenario in the Global Pepper Spray Market

Product launches and mergers & acquisitions are common strategies followed by major market players.

Source: Research Dive Analysis

Some of the leading pepper spray market players are Counter Assault, Defense-technology, Fox Labs International Inc., J&L Self Defense Products Inc., Mace Security International, Inc., SABRE - Security Equipment Corp., Super-Sparkly Safety Stuff, LLC. Suresafety, UDAP Industries Inc., and Zarc International Inc.

Porter’s Five Forces Analysis for the Global Pepper Spray Market:

• Bargaining Power of Suppliers: The service suppliers of pepper spray market are high in number and are larger and more globalized. So, there will be less threat from the suppliers.
  Thus, the bargaining power of suppliers is low. 
• Bargaining Power of Buyers: Buyers demand effective pepper sprays that can used in self-defense. This has increased the pressure on the pepper spray providers to offer the best pepper sprays in a cost-effective way. Thus, many suppliers are offering best yet cost –effective pepper sprays. This gives the buyers the option to freely choose pepper spray that best fits their preference.
  Thus, the bargaining power of the buyers is high.
• Threat of New Entrants: Companies entering the pepper spray market are adopting various innovations such as developing pepper spray that are smaller, effective, and more convenient to carry.
  Thus, the threat of the new entrants is moderate.
• Threat of Substitutes: There are different types of self-defense products such as folding knives, stun guns, tactical pens, and others available for helping people against emergency.
  Thus, the threat of substitutes is high.
• Competitive Rivalry in the Market: The competitive rivalry among industry leaders is rather intense, especially between the global players including Mace Security International, Inc., and SABRE - Security Equipment Corp. These companies are launching their value-added services in the international market and strengthening the footprint worldwide.
  Therefore, competitive rivalry in the market is high.