Digital Educational Publishing Market by End User (K-12, Higher Education, and Corporate or Skill Based), Product Type (Digital Textbooks, Digital Assessment Books, and Others), and Regional Analysis (North America, Europe, Asia-Pacific, and LAMEA): Global Opportunity Analysis and Industry Forecast, 2022–2031

Digital Educational Publishing Market Analysis

The Global Digital Educational Publishing Market Size was $9,878.9 million in 2021 and is predicted to grow with a CAGR of 15.9%, by generating a revenue of $41,498.9 million by 2031.

Global Digital Educational Publishing Market Synopsis

The increased global usage of smartphone devices is one of the key factors fueling the growth of the digital educational publishing market. Consumer reading interests are gradually switching from conventional print media toward device-compatible forms such as smartphones. It enables many of the world's major educational content providers to deliver a varied selection of digital material that can be accessed via internet-enabled smartphone devices such as mobile phones and tablets. Many nations are adopting various steps to promote the use of digital technology in education. Furthermore, multiple institutes' attempts to provide remote learning facilities are projected to boost the expansion of the digital education publishing market during the forecast period.

The arrival of massively open online courses, the availability of free-source platforms such as Mozilla Firefox, Google Chrome, Apache HTTP server, and others may provide a threat to the rise of the digital educational publishing market. Additionally, digital and mobile material must apply more severe security and content quality criteria. These issues may hinder the expansion of the digital educational publishing market.

Governments across the globe are undertaking a number of projects to boost the usage of digital technology in the education sector. The approach was mostly focused with the employment of digital technology devices in educational institutions as well as the development of digital literacy and capabilities in students. Similarly, emerging nations such as China and India are supporting the use of technology-enabled education through a range of programs.

In May 2020, Blinkist, a Berlin-based micro learning software company, teamed up with Monte Carlo, Inc., an American data reality platform, to get more trustworthy data via data observability. Monte Carlo, a data platform, enables automatic monitoring and intelligent alerts that allowed Blinkist data engineers to focus on innovation and product and recover up to 120 hours each week.

Digital Educational Publishing Overview

Digital educational publishing is the use of digital media to advertise educational content. The content is accessible on multiple pages and is suitable for many devices, such as computers, cellphones, desktops, and tablets. The books given by digital education are referred to as e-books, which allow students access to particular license fees. E-books are alternatives to printed books, as they involve a lesser printing expense.

COVID-19 Impact on Global Digital Educational Publishing Market

The coronavirus pandemic has unleashed a sequence of unprecedented occurrences affecting every industry. With the continued spread of the new coronavirus pandemic, companies across the globe are gradually flattening their recessionary curve by leveraging technology. Many businesses will go through response, recuperation, and refresh phases. Building business resilience and enabling agility will enable firms to go forward in their journey out of the COVID-19 issue. The digital educational publishing industry would experience a positive influence during the forecast period owing to the widespread proliferation of the COVID-19 pandemic. Due to the influence of COVID-19, the shut-down of educational institutions has resulted in the substitution of schools and colleges with online learning. As a result, the global digital learning and publishing markets are expanding rapidly. For instance, in August 2018, Cengage Learning Holdings II Inc. unveiled a new subscription plan called Cengage Unlimited. It gave full access to more than 675 courses and 20,000 digital volumes in 70 disciplines at a cost of USD 119.99 per semester. The Cengage Unlimited subscription model attracted many educational institutions, such as the University of Missouri, Liberty University, and Ultimate Medical Academy, between August and November 2018.

Rapid Penetration of Smartphones to be an Important Factor for the Growth the Market

The primary reason driving the growth of the digital educational publishing market is the rise in adoption of smartphone devices internationally. The preferences of consumers for reading are gradually changing from conventional print forms to device-compatible formats as smartphones. It enables several top educational content providers to deliver a wide selection of digital content that can be accessed through internet-enabled smartphone devices such as mobile phones and tablets. Many nations are taking various initiatives to allow increased use of digital technology in the education sector. Furthermore, initiatives by different institutes to give remote learning facilities are projected to promote the growth of the digital education publishing market during the forecast period.

Open-source Platforms may Affect the Growth of the Market

Availability of open-source platforms like Mozilla Firefox, Google Chrome, Apache HTTP Server, and others, with the emergence of massively open online courses, can be a challenge for the expansion of digital educational publishing sector. Furthermore, digital and mobile content must adhere to stricter security and quality standards. These challenges can impede the growth of the digital educational publishing market. Several poor countries do not have stable internet access and electrical supplies. To finish the course, online students need to have a good internet connection to surf the content online or download the content.

Government Initiatives are Creating Major Investment Opportunities

Governments throughout the world are implementing different steps to promote the penetration of digital technology in the education sector. For instance, in 2018, the European Commission published the Digital Education Action Plan for the promotion of digital competence in the education sector in the EU member nations. The strategy largely focused on the deployment of digital technology devices in educational institutions and the development of digital literacy and skills in students. Similarly, emerging nations such as China and India are supporting the use of technology-enabled education through various programs. Many such government assistance programs are helping the growth of the global digital educational publishing business. Such activities by government agencies are offering substantial investment possibilities.

Global Digital Educational Publishing Market, by Product Type

On the basis of product type, digital educational publishing market is segmented into digital textbooks, digital assessment books, and others. Among these, digital textbooks sub-segment is anticipated to hold the largest share of the global market revenue. Furthermore, digital assessment books sub-segment is expected to be the fastest growing sub-segment.

Global Digital Educational Publishing Market Size, by Product Type, 2021

Source: Research Dive Analysis

Digital textbooks sub-segment is expected to hold a significant share in the forecast period. The digital textbooks sub-segment was the highest contributor to the market. Digital textbooks may offer lower prices, make it easier to assess student progress, and are easier and less expensive to update as needed. Open-source e-textbooks may offer the chance to develop free, editable textbooks for fundamental topics, or allow individual teachers the opportunity to create e-texts for their own courses. This may enable improved access to excellent literature in developing countries.

Digital assessment books sub-segment is anticipated to be the fastest growing during the forecast period. With the ongoing digital trend, students and institutions prefer online modes of assessment. Through digital assessment, students may take the test from anywhere and at any time, based on the restrictions specified by the institution or the teacher. Furthermore, online test systems can incorporate multimedia, such as movies or recordings, in the examination itself. These reasons are fueling the expansion of the digital assessment sub-segment.

Global Digital Educational Publishing Market, by End-user Industry

On the basis of end user, digital educational publishing market is segmented into K-12, higher education, and corporate or skill-based. Among these, K-12 sub-segment is anticipated to hold the largest share of the global market revenue. Furthermore, higher education sub-segment is expected to be the fastest growing sub-segment.

Global Digital Educational Publishing Market Share, by End-user Industry, 2021

Source: Research Dive Analysis

The K-12 sub-segment was the highest contributor to the market. The K-12 education market is driven by schools shifting from the traditional blackboard approach to integrating smart technology into learning environments. In addition to stressing 21st-century capabilities, K-12 schools began to emphasize the significance of life skills and social-emotional learning. These significant trends in the K-12 subsegment are likely to contribute to the revenue increase.

The higher education sub-segment is anticipated to be the fastest growing sub-segment. Several higher education institutes are incorporating intercultural and international components into education due to the increased need to recruit the best students and staff, improve the quality of education, and earn cash. Furthermore, the increase in tertiary enrollments internationally has led to a rise in the necessity for internationalization. The globalization of teaching and research is one of the key development strategies followed by numerous higher education schools. Factors such as the rise in the use of modern technology, and the constant development of new products and solutions for higher education will have a significant influence on the expansion of the higher education.

Global Digital Educational Publishing Market, Regional Insights

The digital educational publishing market was investigated across North America, Europe, Asia-Pacific, and LAMEA.

Global Digital Educational Publishing Market Size & Forecast, by Region, 2021 (USD Million)

Source: Research Dive Analysis

The Market for Digital Educational Publishing in North America to be the Most Dominant

North America was the highest revenue contributor. The market in North America is set to dominate the global digital educational publishing market in terms of value, and this trend is projected to sustain itself throughout the assessment period. North America’s digital educational publishing market is the most appealing, increasing at a strong CAGR during the projection period. Increase in online communications combined with a rise in work-from-home structures throughout North America have led to an increased need for digital publishing and are anticipated to boost the region market in the forecast years.

The Market for Digital Educational Publishing in Asia-Pacific to be the Fastest Growing

Asia-Pacific is the fastest-growing region. Rise in smartphone adoption in emerging economies such as China and India is boosting the Asia-Pacific market. Additionally, the lower smartphone pricing owing to greater competition among manufacturers and service providers is further predicted to boost the client base and consequently benefit the digital educational publishing business.

Competitive Scenario in the Global Digital Educational Publishing Market

Product launches and mergers & acquisitions are common strategies followed by major markets. For instance, in September 2020, Coursera partnered with Salesforce and SV Academy to launch a new entry-level SDR Professional Certificate. By integrating content from Salesforce’s online learning platform, Trailhead, the program would prepare learners for a career in sales development.

Source: Research Dive Analysis

Some of the significant digital educational publishing market players are Scholastic Corp., McGraw-Hill Education Inc., Georg von Holtzbrinck, Hachette Livre, Pearson, Cambridge University Press, Cengage Learning, John Wiley & Sons, Oxford University Press, and Thomson Reuters.