Increasing Cyberattacks in Multiple Industries and Growing Technological Developments to Drive the Global Advanced Persistent Threat Protection Market by 2030

An advanced persistent threat (APT) is an extended and targeted cyberattack wherein an intruder gains access to a network or data and remains undetected by the targeted company for an extended time period. APT attacks are usually initiated to steal data or cause damage to the targeted organization’s network. These attacks are difficult to identify but can still be detected by noticing unusual activity on users’ accounts, extensive use of backdoor Trojan horse malware, odd database activity, or presence of unusual data files, etc. Once detected, these threats need to be addressed and stopped instantly by implementing effective APT protection solutions.

Forecast Analysis of the Advanced Persistent Threat Protection Market

The growing incidences of cyberattacks on government networks, electoral entities, and other important infrastructure by APT operators along with rising technological developments in industries like healthcare, IT & telecommunication, etc. are some major driving factors for the global advanced persistent threat protection market during the forecast period. In addition, the growing demand for cyber-security platforms by businesses and their several benefits like safeguarding data transfer, easy data storage, risk evaluation, etc. are some factors to create abundant growth opportunities for the global advanced persistent threat protection market during the analysis years. However, high cost of cyber-security and advanced persistent threat solutions is the main hindering factor for the market growth.

Regionally, the global advanced persistent threat protection market in the Asia-Pacific region is estimated to flourish immensely and gather a revenue of $8,055.10 million during the forecast period. This immense growth rate is majorly attributed to the continuous technological innovations in countries like China, Australia, and Singapore along with growing cyberattacks across the region. Moreover, increasing number of emerging businesses along with the existence of some well-established organizations across the region is yet another driving factor for the market development in the Asia-Pacific region by 2030.

According to the report, the global advanced persistent threat protection market is anticipated to generate a revenue of $30,862.30 million and grow at 20.49% CAGR during the forecast period 2022-2030. Some significant advanced persistent threat protection market players are Forcepoint, VMware, Inc, ESET spol. S r.o., Cisco Systems, Inc., McAfee, LLC, Palo Alto Networks, F-Secure, AO Kaspersky Lab., Microsoft, Sophos Ltd., among others.

Covid-19 Impact on the Market

The onset of the covid-19 catastrophe has positively affected the global advanced persistent threat protection market unlike most industries. This tremendous growth is mainly due to rising occurrences of cyberattacks including malicious LNK files, harmful macros, RTF attacks that exploit OLEI-related vulnerabilities, etc. on companies while they were operating remotely to curb the spread of the virus. These attacks were mostly targeted on industries like healthcare, IT & telecommunication, retail, and others since they are highly prone to such APT attacks due to huge volume of data and lack of strong and effective threat protection solutions. Therefore, the consequent growing requirement for advanced persistent threat protection platforms and innovative product launches by key market players were some factors to boost the market growth during the pandemic stress.

Significant Market Developments

Some significant organizations operating in the industry are adopting numerous growth strategies & business tactics, such as partnerships, collaborations, mergers & acquisitions, and launches to maintain a robust position in the overall market, thus helping the advanced persistent threat protection market to flourish during the 2022-2030 analysis period. For instance:

• In June 2020, Palo Alto Networks, a leading multinational cybersecurity organization, announced the launch of the world’s first Machine Learning based Next-Gen Firewall (NGFW) that proactively secures IoT devices, stops cyberattacks, and recommends effective security policies. This ML-powered NGFW with PAN-OS 10.0 continuously learns and improves security across multiple fronts to boost the overall security of the organization.
   
• In October 2020, Symantec, an American software company that provides cybersecurity services, announced the launch of its new version of Symantec Content Analysis that features antivirus and malware scanning, file reputation service, predictive analysis, sandbox integration, cached response, manual file blacklist and whitelist, along with Symantec Global Intelligence Network (GIN).
   
• In May 2022, Broadcom Inc., a renowned technology leader that develops and provides semiconductor and infrastructure software solutions, announced its acquisition of VMware Inc., a global innovator in enterprise software and provider of multi-cloud services, to expand its existing and security software solutions with the help of VMware’s product portfolio.