Charcoal Facewash Market by Application (Cleansing, Skin Exfoliation, Oil & Acne Control, and Others), Gender (Male, Female, and Unisex), Distribution Channel (Hypermarket/Supermarket, Specialty Stores, Pharmacies, and Online Sales Channel), and Regional Analysis (North America, Europe, Asia-Pacific, and LAMEA): Global Opportunity Analysis and Industry Forecast, 2022–2031

Global Charcoal Facewash Market Analysis

The Global Charcoal Facewash Market Size was $3,258.7 million in 2021 and is predicted to grow with a CAGR of 5.3%%, by generating a revenue of $5,430.6 million by 2031.

Global Charcoal Facewash Market Synopsis

The rising awareness among the population regarding benefits of the charcoal facewash is expected to drive the market expansion. Various ingredients such as charcoal, argan oil, ylang-ylang, and amla in the charcoal facewash can successfully remove the early indications of acne, pimples, and blackheads. In addition, it clears up blemishes, guards against skin infections, smells good, exfoliates the skin, and is filled with vital minerals to hydrate the skin. Charcoal facewash also has activated charcoal among its list of ingredients, which also includes quinoa, coca amido, water, and other ingredients. Due to all these ingredients, charcoal facewash is kind to the skin, resulting in smooth and moisturized skin while also aiding in the removal of impurities. For instance, the popular Indian brand Patanjali offers activated charcoal facewash that is infused with neem, mint, and aloe. vera, and charcoal. The inclusion of such natural ingredients in the charcoal facewash is projected to drive the market growth during the forecast period.                 

However, charcoal facewash is less popular among the population who are more likely to use substitute facewash such as pimple-clear facewash and fairness facewash. People also have a propensity to be hesitant to try new facewashes, even if they are superior, if they find one that suits their complexion. These are the major factors predicted to hamper the market revenue growth in the upcoming years.

The digital transformation towards online shopping and the emergence of e-commerce platforms have created a great platform for the cosmetics industry to offer their range of products. For instance, the majority of supermarkets/hypermarkets, specialty shops, and brand outlets were closed for an extended period during the pandemic. Therefore, people preferred different e-commerce platforms such as Amazon, Flipkart, Myntra, and Nykaa for buying cosmetic products. In addition, these platforms make it simple to buy from the convenience of home and offer a variety of discounts on a range of goods. All these factors are projected to create several growth opportunities for the key players operating in the market in the future.

According to regional analysis, the Asia-Pacific charcoal facewash market accounted for a dominant market share in 2021. The Asia-Pacific charcoal facewash market is also projected to witness significant growth in the upcoming years. The demand for natural and organic skincare products is on the rise in Asia-Pacific, driven by growing consumer awareness about the benefits of using chemical-free and natural products.

Charcoal Facewash Overview

Charcoal facewash is a type of facial cleanser that contains activated charcoal as a key ingredient. Activated charcoal is a form of carbon that has been treated with oxygen to create a highly porous surface, which makes it effective at absorbing impurities and toxins from the skin. Charcoal facewash is used to cleanse the dirt, oil, and other impurities, leaving the skin clean and refreshed. It is often considered as a natural and gentle alternative to traditional facial cleansers and is suitable for a variety of skin types. Some charcoal facewash products also contain other natural ingredients, such as tea tree oil or aloe vera, to help soothe and nourish the skin.

COVID-19 Impact on Global Charcoal Facewash Market

The COVID-19 outbreak has brought about a number of changes and financial uncertainties for the operation of different businesses around the world. Despite this, the market for charcoal facewash has seen stable demand and a positive effect due to increased public awareness of the importance of personal hygiene and cleanliness. Due to the strict lockdowns during the COVID-19 pandemic, people had time to improve their skincare regimens and try new cosmetic products. To improve skin health, face cleansers, masks, and toners saw a significant rise in demand during COVID-19. Facewash was also easily available at pharmacies and online retailers. During the COVID-19 pandemic, these factors have helped the charcoal facewash market to expand. The demand for facewash and other personal care products has increased significantly and has had a positive effect on the industry. Several cosmetic and personal care companies shifted their focus to manufacture soaps, hand sanitizers, and other cleaning supplies in an effort to stop the spread of the coronavirus. For instance, in March 2020, L’Oréal, the top cosmetics brand, started manufacturing sanitizer gel to address the worldwide shortage.

Increase in Awareness Among the Population Regarding the Benefits of Charcoal-based Skincare Products to Drive the Market Growth

Increasing consumer awareness about the benefits of using charcoal-based skincare products is expected to drive the market growth during the forecast period. Charcoal is known for its ability to draw out impurities and toxins from the skin, making it a popular ingredient in skincare products. Charcoal facewash is a most common charcoal-based product which offers various benefits such as removes dirt and dead cells, controls excess oil, and fights acne and acne scars. Consumers are seeking natural and organic alternatives due to growing concerns about the use of harsh chemicals in skincare products. Charcoal facewash is gaining popularity in the cosmetics industry as it is made with natural ingredients. It is also becoming a popular choice among consumers who are looking for gentle yet effective skincare products. These factors are projected to drive the charcoal facewash market growth during the forecast period.

To know more about global charcoal facewash market drivers, get in touch with our analysts here.

Availability of Substitute Facewash to Restrain the Charcoal Facewash Market Growth

Charcoal facewash is relatively new concept compared to existing facewash products in the cosmetics industry. There are several types of facewash claiming different benefits which have already gained significant popularity and market share in the global facewash market. For instance, pimple clear facewash and  fairness facewash are more common than charcoal facewash among the population. Substitute facewash are also available at an affordable price, which makes them more preferrable by the consumers. These factors are predicted to hamper the charcoal facewash market share during the forecast period.

The Emergence of Social Media and E-commerce Platforms to Create Excellent Growth Opportunities

The rise of social networking and e-commerce platforms is likely to create good future growth potential for the charcoal facewash industry. Social media has evolved into a potent marketing tool, and businesses are using it to reach a larger audience and attract new customers. Platforms such as Instagram and Facebook enable businesses to promote their products, provide instructions and reviews, and directly communicate with customers, enhancing brand recognition and loyalty. E-commerce platforms are also playing an important role in the growth of the charcoal facewash market as they have various offers, discounts, and sales throughout the year. With the rise of online shopping, people can simply purchase products from the comfort of their homes, saving time and effort. E-commerce platforms provide a convenient and hassle-free shopping experience, with features like product comparison, customer reviews, and easy returns and exchanges, making it a preferred choice for many consumers. These factors are projected to create several growth opportunities for the key players operating the market during the forecast period.

To know more about global charcoal facewash market opportunities, get in touch with our analysts here.

Global Charcoal Facewash Market, by Application

Based on application, the market has been divided into cleansing, skin exfoliation, oil & acne control, and others. Among these, the cleansing sub-segment accounted for the highest market share in 2021, whereas the cleansing sub-segment is estimated to show the fastest growth during the forecast period.

Global Charcoal Facewash Market Share, by Application, 2021

Source: Research Dive Analysis

The cleansing segment accounted for a dominant market share in 2021. The ability to cleanse is one of the most essential features of charcoal facewash. For example, pollutants trapped in the pores might cause acne breakouts. Using a facewash or cleanser that thoroughly cleans the skin and aids in the removal of pollutants is crucial. The charcoal facewash effectively cleanses the skin, assisting in removing grime and dust, leaving the skin clean and feeling refreshed. In addition, charcoal facewash is quite effective in detoxifying the skin. Thus, the overall skin quality is improved and skin looks revitalized with a fresh glow owing to intense cleansing.    

Global Charcoal Facewash Market, by Gender 

Based on gender, the market has been divided into male, female, and unisex. Among these, the male sub-segment accounted for highest revenue share in 2021.

Global Charcoal Facewash Market Analysis, by Gender, 2021

Source: Research Dive Analysis

The male segment accounted for a dominant market share in 2021. Changing masculine views and increase in awareness of personal cleanliness and skincare has resulted in the expansion of the men's grooming sector. The male segment is predicted to grow rapidly in the upcoming years, owing to increase in demand for products that cater exclusively to men's skincare needs. Men are increasingly becoming conscious of their appearance and are willing to invest in grooming products to enhance their overall look and confidence.

Global Charcoal Facewash Market, by Distribution Channel

Based on distribution channel, the market has been divided into hypermarket/supermarket, specialty stores, pharmacies, and online sales channel. Among these, the hypermarket/supermarket sub-segment accounted for the highest revenue share in 2021.

Global Charcoal Facewash Market Size, by Distribution Channel, 2021

Source: Research Dive Analysis

The hypermarket/supermarket sub-segment accounted for a dominant market share in 2021. This sub-segment has gained immense popularity in recent years, as customers prefer to shop for personal care products in a one-stop-shop destination. Furthermore, the prices of products at hypermarket/supermarket are usually lower than other retail outlets. One of the unique features of hypermarket/supermarket is the self-service model, which allows customers to browse through the products and make their own selections. This provides a hassle-free shopping experience, as customers can take their time to compare products and make informed decisions. As the demand for personal care and beauty products continues to increase, hypermarket/supermarket are expected to play a crucial role in fulfilling the growing needs of customers.

Global Charcoal Facewash Market, Regional Insights

The charcoal facewash market was investigated across North America, Europe, Asia-Pacific, and LAMEA.

Global Charcoal Facewash Market Size & Forecast, by Region, 2021-2031 (USD Million)

Source: Research Dive Analysis

The Market for Charcoal Facewash in Asia-Pacific was the Most Dominant

The Asia-Pacific charcoal facewash market accounted for a dominant market share in 2021. The market in this region is expected to grow significantly in the upcoming years, driven by factors such as growing awareness about personal hygiene and skin care, and the popularity of natural and organic skincare products. The Asia-Pacific charcoal facewash market size is expected to be driven by a growing working population who are more conscious about appearance and attractiveness. In addition, South Korea is one of the world's top beauty and cosmetics markets. The manufacturing and export of skin care products, including facewash, has expanded rapidly in the last few years. There are the major factors projected to drive the charcoal facewash market growth in Asia-Pacific during the forecast period.

Competitive Scenario in the Global Charcoal Facewash Market

Investment and agreement are common strategies followed by major market players. For instance, in November 2022, The Bombay Shaving Company, a consumer goods business, launched a new product Activated Bamboo Charcoal Face Wash. The company aims to showcase the deep cleansing and detoxifying properties of charcoal with this product, providing a solution to the growing concern of removing toxins from the skin.

Source: Research Dive Analysis

Some of the leading Charcoal Facewash market players are Guangzhou Zuofun Cosmetics Co. Limited, Clinique, L'Oréal S.A., BuyWOW, Biocrown Biotechnology Co., Ltd, Pond’s, Bioré, Natures Organics, Oxyglow Cosmetics, and Olay.