Digestive Health Products Market by Product (Dairy Products, Bakery & Cereals, Non-Alcoholic Beverages, Supplements, and Others), Ingredient (Prebiotics, Probiotic, and Food Enzymes), and Region (North America, Europe, Asia-Pacific, and LAMEA): Opportunity Analysis and Industry Forecast, 2023-2032

Digestive Health Products Overview

Digestive health products encompass a range of dietary supplements and purposeful meals that are specially designed to guide and promote a wholesome digestive system. The purpose of these products is to enhance digestion, boost nutrient absorption, hold gut health, and alleviate digestive discomforts. Digestive health has gained huge attention in the recent years, as greater men and women are becoming conscious of the critical role the digestive machine performs in standard well-being. Digestive health products regularly incorporate key ingredients, such as probiotics, prebiotics, fiber, enzymes, and herbal extracts known for their beneficial consequences on digestion. Digestive health products are accessible in quite a number of forms, including capsules, tablets, powders, and purposeful foods, such as yogurts, fermented products, and dietary bars. They are generally consumed by way of men and women looking for comfort from digestive issues, such as bloating, gas, constipation, or irregular bowel movements.

Global Digestive Health Products Market Analysis

The global digestive health products market size was $48.18 billion in 2022 and is predicted to grow at a CAGR of 8.5%, by generating a revenue of $104.8 billion by 2032.

COVID-19 Impact on Global Digestive Health Products Market

The COVID-19 pandemic has had a positive impact on the global digestive health products market. The outbreak of the virus and subsequent lockdown measures have extensively influenced customer conduct and lifestyle patterns, which in upturn have affected the demand for digestive health products. One of the key factors impacting the market is the expanded focal point on overall fitness and wellbeing throughout the pandemic. With the virus highlighting the significance of a sturdy immune system, humans have ended up extra conscious of their well-being and are actively searching for approaches to assist their immune health. As a result, there has been a growing activity in keeping a healthy digestive system, as it performs an indispensable position in immune function. This has translated into accelerated demand for digestive health products that can promote gut health and overall well-being.

Furthermore, the pandemic has delivered adjustments in dietary habits and lifestyle choices of people. The disruptions in day-by-day routines, including altered work from home setups and restricted entry to restaurants, have led to a shift towards home-cooked foods and a higher emphasis on nutrition. As humans emerge as greater aware of the connection between weight reduction plan and digestive health, there has been a surge in the consumption of digestive health products to help digestion, alleviate digestive discomfort, and improve nutrient absorption.

An Increasing Focus of People on Preventive Healthcare to Drive the Market Growth

One of the key drivers of the global digestive health products market is the increasing focus and attention of people on preventive healthcare. There is a growing consciousness that retaining a wholesome digestive system is necessary for overall well-being and can make contributions to the prevention of a number of health conditions. As humans emerge as extra proactive in managing their health, they are actively searching for digestive health products that can aid the most suitable digestion, improve gut health, and boost overall well-being. Besides, the rising prevalence of digestive problems and gastrointestinal conditions is driving the demand for digestive health products. Factors such as terrible dietary choices, sedentary lifestyles, stress, and the use of positive medicinal drugs can contribute to digestive issues. As a result, there is a growing populace of people seeking ease from conditions, such as bloating, indigestion, irritable bowel syndrome (IBS), and acid reflux.

The Lack of Regulatory Standards and Quality Control to Restrain Market Growth

One foremost situation in the international digestive health products market is the lack of regulatory standards and quality control. The market is flooded with an extensive range of products claiming digestive health benefits, including dietary supplements, probiotics, and practical foods. However, not all these products undergo or adhere to the standardized quality control measures. The lack of strict rules can lead to the availability of sub-standard or ineffective products in the market. This poses a full-size challenge for shoppers who are searching for reliable and positive digestive health products. There is a need for extra stringent guidelines and enterprise requirements to make certain of the safety, efficacy, and exceptionality of digestive health products.

Advancements in Technology to Drive Excellent Opportunities

Advancements in technological products is the factor predicted to boost opportunities for the global health products market. The integration of science into product development, manufacturing processes, and customer engagement has the potential to revolutionize the industry and provide greater options for digestive health. One place where technological expertise is riding opportunities is in product components and ingredient research. Advanced techniques, such as genomics, metabolomics, and microbiome analysis are enabling a deeper understanding of the complicated interactions between the intestine microbiota and digestive health. This knowledge is being leveraged to advance more focused and personalized digestive health products that can tackle gut imbalances and promote good digestion. Another vast opportunity lies in the improvement of innovative transport structures for digestive health products. Technologies such as microencapsulation, nanotechnology, and controlled-release structures are being utilized to improve the bioavailability and balance of active ingredients, ensuring their high-quality delivery to the gastrointestinal tract.

Global Digestive Health Products Market Share, by Product, 2022

The dairy products sub-segment accounted for the highest market share in 2022. Dairy products like yogurt and probiotic drinks have been prominent in the digestive health products market for quite a few reasons. This is mainly because dairy products are a natural source of probiotics, which are live bacteria and yeasts that provide health benefits when consumed. Probiotics have been appreciably studied for their benefits to support digestive health with the aid of promoting the balance of advisable bacteria in the gut. Yogurt, for example, incorporates strains of microorganisms like lactobacillus and bifidobacterium, which are recognized to have advantageous outcomes on the digestive system.  Dairy products have a long record of use in advertising digestive health. Cultured dairy meals like yogurt have been consumed for centuries in more than a few cultures, especially for their probiotic properties. This familiarity has contributed to the dominance of dairy products sub-segment in the digestive health products market.

Global Digestive Health Products Market Share, by Ingredient, 2022

The probiotics sub-segment accounted for the largest market share in 2022. Probiotics are live bacteria or yeasts that, when consumed in sufficient amounts, confer health benefits on the host. They are the key aspect in many digestive health products, which includes yogurt, kefir, probiotic drinks, supplements, and fermented foods. These products contain strains of useful microorganisms or yeasts, such as lactobacillus, bifidobacterium, saccharomyces, and others, depending on the formulation. These probiotic traces are carefully selected for their capacity to live on the digestive system and colonize the gut, where they can positively affect the microbial balance. The presence of probiotics in digestive health products is what distinguishes them from regular food items. Probiotics work through interacting with the host’s gut microbiota, promoting the growth of really helpful bacteria, and providing a variety of health benefits, such as assisting digestion, immune function, and average intestine health.

Global Digestive Health Products Market Share, by Region, 2022

The North America digestive health products market generated the highest revenue in 2022. The North America region has a robust consumer base that is increasingly aware of the importance of digestive health and seeks products to aid it. Factors such as a growing focus of intestine health, changing dietary habits, and an upward jostle in digestive problems have contributed to the rising demand for digestive health products in the region. In addition, the presence of several well-established dairy companies in the region that provide a large variety of probiotic-rich products like yogurt, kefir, and fermented milk drinks is driving the growth of the North America digestive health products market.

Competitive Scenario in the Global Digestive Health Products Market

Product development and investments in R&D are the common strategies followed by major market players. For instance, Danone is a main player in the digestive health products market, recognized for its manufacturer, Activia, which presents a variety of probiotic yogurts and beverages.

Some of the leading digestive health products market players are BASF SE, Chr. Hansen Holding A/S, Nestle SA, International Flavors & Fragrances Inc., DuPont de Nemours, Inc., Bayer AG, Danone, Arla Foods amba, Sanofi, and Cargill, Inc.