Tea Market by Type (Green Tea, Black Tea, Oolong Tea, Fruit/Herbal Tea, and Others), Packaging (Plastic Containers, Loose Tea, Paperboards, Aluminum Tins, and Tea Bags), Distribution Channel (Hypermarket/Supermarket, Specialty Stores, Convenience Stores, Online Stores, and Others), Application (Residential and Commercial), and Regional Analysis (North America, Europe, Asia-Pacific, and LAMEA): Global Opportunity Analysis and Industry Forecast, 2021–2028

Tea Market Analysis

The global tea market is anticipated to garner $67,920.8 million in the 2021–2028 timeframe, growing from $54,322.1 million in 2020 at a healthy CAGR of 6.6%

Market Synopsis

Product launch and business expansion among market players, along with partnership to attract customers and to enhance the geographical presence, is anticipated to drive the growth of the tea market.

However, growth in coffee consumption that is proven to lower the risk of type 2 diabetes, cancer, and other diseases makes coffee a great substitute for tea. This aspect is anticipated to restrain the market growth. 

According to the regional analysis of the market, the Asia-Pacific tea market is anticipated to grow at a CAGR of 7.3% by generating a revenue of $51,650.0 million during the review period.

Tea Overview

Tea is a commonly consumed beverage globally and people have been drinking tea since ages due to its associated benefits. Different types of teas have different benefits that boost the immune system, help in reducing inflammation, and others which makes it an extremely popular beverage.

Impact Analysis of COVID-19 on the Global Tea Market

The novel coronavirus pandemic has had a devastating effect on several industries and the tea market also experienced a negative impact owing to complete lockdown situations and social distancing measures that has led to import-export restrictions, shortage of labor, supply chain disruptions, and decline in manufacturing processes. For instance, Kenya which is the largest tea exporting country in Africa was greatly affected during the pandemic due to disruption in transportation. Furthermore, India which is the second largest tea producer in the world, was negatively impacted by the pandemic due to complete shutdown of production facilities for months that affected the tea producers and smallholder livelihoods.

Several companies with their technological advancements, innovations, and initiatives, are helping the society to recover from the chaotic situation. For instance, Assam government has launched 4 new schemes on September 25, 2020, to boost the tea production business which has been hit badly due to pandemic restrictions. As per the scheme, the government will pay 3% interest on the capital loan. The government will pay subsidy of Rs. 7 per kg to promote production and export of tea. In addition, the government will also pay 25% subsidy to purchase plants and machineries needed to grow tea. Also, the government has waived off the agriculture income tax for tea garden owners for three years. Such initiatives are estimated to boost the production and export of tea to different countries.

Health Benefits Associated with Tea Consumption to Drive the Market Growth

The global tea industry is witnessing a rapid growth as tea is one of the widely consumed beverages across the world. Tea is rich in antioxidants that lowers the risk of heart disease, promotes weight loss, protects against cancer as it contains healthy bioactive compounds. Tea is also rich in various nutrients such as vitamin C, B6, B12, and E and minerals such as potassium, calcium, magnesium, and others. Further, green tea contains catechin called epigallocatechin-3-gallate (EGCG), which are natural antioxidants that prevents cell damage that has anti-ageing properties. Furthermore, tea is rich in caffeine which acts as a stimulant that improves the functioning of brain, memory, reaction time, vigilance, and others. All these advantages are anticipated to drive the market demand during the analysis timeframe.     

To know more about global tea market drivers, get in touch with our analysts here.

Growth in Coffee Consumption to Restrain Tea Market Growth

Coffee is another widely consumed beverage across the world which is rich in manganese, potassium, niacin, and other nutrients. Coffee is proven to reduce the risk of cancer, type 2 diabetes, and other diseases and has higher caffeine content that elevates your energy levels, reduces fatigue, and increases alertness. Hence, these associated benefits make coffee as an easy substitute for tea. These factors are predicted to restrain the tea market growth during the forecast period.

Introduction of New Tea Flavors to Create Enormous Investment Opportunities

The launch of new tea flavors such as organic tea, green tea, fruit tea, chamomile tea, white tea, and others are anticipated to generate excellent growth opportunities in the market. For instance, Chamomile tea which is derived from flowers has various health benefits such as it improves sleep quality, promotes digestive health, controls blood sugar level, improves heart health, and others. In addition, herbal tea such as peppermint tea is made from dried leaves of peppermint plant that makes it bold, refreshing, and minty. In addition, Nestlé S.A., the Switzerland-based food & beverages company, introduced zero-waste initiative that converts tea into fertilizer in August 2018. This is a regenerative approach that aims to prevent leakage of resources, minimizes waste and energy emissions. Tea waste is rich in compounds such as potassium, nitrogen, and phosphorous that makes it an excellent fertilizer. All these factors are estimated to generate huge growth opportunities during the forecast period.

To know more about global tea market opportunities, get in touch with our analysts here.

Global Tea Market, by Type

Based on type, the market has been divided into green tea, black tea, oolong tea, fruit/herbal tea, and others. Out of these, the black tea sub-segment has accounted for highest revenue share in 2020 and green tea sub-segment is projected to have the fastest growth during the analysis period.

Source: Research Dive Analysis

The black tea type is anticipated to have a dominant market share, and it is predicted that the market shall generate a revenue of $24,368.3 million by 2028, growing from $24,272.2 million in 2020. Black tea is most popular consumed beverage across the world that is derived from Camellia sinensis plant which has a strong flavor and contains more caffeine than any other tea. The growth in this sub-segment is attributed to a wide range of benefits such as antioxidant properties that removes free radicals and decreases the cell damage. Black tea also contains flavonoids found in fruits, red wine, dark chocolate which is beneficial for heart health. In addition, black tea also lowers down the level of bad LDL (Low Density Lipoprotein) cholesterol that reduces the risk of heart disease. All these advantages are anticipated to boost the black tea market demand and growth in the upcoming years.

The green tea sub-segment is predicted to have a fastest growth in the global market and is expected to register a revenue of $30,513.4 million during the forecast period. This growth is majorly owing to wide range of benefits associated with the consumption of green tea. The green tea contains healthy bioactive compounds that improves the functioning of brain, aids in fat burning process, reduces bad breath, prevents the risk of type 2 diabetes, cardiovascular diseases, and others. In addition, green tea prevents tooth cavities, strengthens tooth enamel, promotes healthy skin, and prevents food poisoning. Increase in the number of health and fitness-conscious people have increased the demand for green tea due to its weight loss and healthy skin benefits. All the benefits and advantages of green tea consumption are predicted to drive the growth of green tea sub-segment during the analysis period.

Global Tea Market, by Packaging

Based on packaging, the analysis has been divided into plastic containers, loose tea, paperboards, aluminum tins, and tea bags. Out of these, paperboards is predicted to be a  dominant sub-segment and tea bags is projected to account for the fastest growth in the global market.

Source: Research Dive Analysis

The paperboards sub-segment of the global tea market is anticipated to have fastest growth and surpass $26,199.5 million by 2028, with an increase from $20,631.9 million in 2020. Paperboards or cardboards are widely used for packaging as they are economical for companies. The paperboards are highly efficient to move, keep, or carry various items. Also, it is lightweight, and it can be customized based on consumer needs. In addition, if paperboards are derived from renewable or recycled materials such as waste products from sawdust, wood chips, recycled paper, and others, then it can act as a sustainable solution for safe and healthy environment. These aspects are estimated to drive the growth of paperboards sub-segment during the forecast period.

The tea bags sub-segment of the global tea market is anticipated to have fastest growth and surpass $9,445.3 million by 2028, with an increase from $6,988.1 million in 2020. Tea bags are small pouches that contain powdered tea or tea leaves which has become extremely popular in recent years. Tea bags offers convenience and it has appropriate portion of tea quantity. In addition, tea bags have eye catching shape and elegant design. Also, the manufacturer can sell variety of tea types in one box by using different color tea bags to differentiate various flavors. All these benefits are estimated to drive the growth for tea bags sub-segment during the analysis timeframe.

Global Tea Market, by Distribution Channel

Based on distribution channel, the analysis has been divided into hypermarket/supermarket, specialty stores, convenience stores, online stores, and others. Out of these, the hypermarket/supermarket is a dominant sub-segment and online stores is the fastest growing sub-segment in the global market.

Source: Research Dive Analysis

The hypermarket/supermarket sub-segment of the global tea market is anticipated to have dominant market share and surpass $27,286.1 million by 2028, with an increase from $21,462.6 million in 2020. The hypermarket/supermarket provides one stop access to variety of products from various brands. In addition, hypermarket/supermarket offers self-service so that the users have choice to select appropriate product based on price, ingredients and benefits offered. Also, attractive discounts are offered by these stores, located at easily accessible areas, and operates under convenient timings. All these aspects are anticipated to drive the growth of hypermarket/supermarket sub-segment during the analysis period.

The online stores segment is estimated to grow at the fastest rate registering a revenue of $4,738.3 million during the analysis timeframe owing to growing popularity of e-commerce platforms. Due to pandemic situation e-commerce platform has experienced the rapid growth and it is one of the fastest emerging sectors. Attractive discounts, coupons, cashback offers, delivery service, and product variety offered by e-commerce platforms have attracted large number of customers. In addition, ease of placing an order, order tracking, cancellations & smooth refund process have gained huge popularity. All these factors are estimated to boost the market growth in the upcoming years.

Global Tea Market, by Application

Based on application, the analysis has been divided into residential and commercial. Out of these, commercial sub-segment is predicted to be the most dominant fastest growing in the global market, with residential sub-segment acquiring the subsequent place.

Source: Research Dive Analysis

The residential sub-segment of the global tea market is anticipated to have dominant market share and surpass $60,344.5 million by 2028, with an increase from $49,387.9 million in 2020. This growth is mainly owing to consumption and popularity of tea at large number of residences. Tea is largely consumed across residential segment as it provides refreshment and has health benefits. Also, advertising and marketing by the manufacturers has shifted the consumer preferences towards drinking tea that is estimated to drive the growth of residential sub-segment during the forecast period.

The commercial sub-segment of the global tea market is anticipated to have a significant growth and surpass $7,572.3 million by 2028, with an increase from $4,934.3 million in 2020. Tea is widely consumed beverage across hotels, corporate offices, restaurants, cafes, and more. The growth in commercial sector is majorly attributed to fast service offered by these commercial places. These factors are anticipated to drive the growth of commercial sub-segment during the analysis period.

Global Tea Market, Regional Insights:

The tea market was investigated across North America, Europe, Asia-Pacific, and LAMEA.

Source: Research Dive Analysis

The Market for Tea in Asia-Pacific to be the Most Dominant & Fastest Growing

The Asia-Pacific tea market accounted $39,173.3 million in 2020 and is projected to register a revenue of $51,650.0 million by 2028. The rapid increase in tea demand is majorly attributed to high prevalence of tea culture in countries like China, India, Japan, and others. The growing health consciousness has attracted people towards consumption of different type of tea such as black tea, green tea, herbal tea, and others. Also, innovative packaging methods, variety of flavors, and taste is anticipated to attract new business opportunities in this region. 

The Market for Tea in LAMEA to Acquire Significant Growth

The share of LAMEA tea market is anticipated to grow at a CAGR of 5.0% by registering a revenue of $6,608.2 million by 2028. Increase in health-conscious population, awareness regarding benefits offered by consumption of tea compared to carbonated drinks, and growth in food service channels mainly e-commerce platforms are anticipated to drive the demand for tea in the upcoming years. Argentina, the country in Latin America is one of the largest producers of black tea. In addition, availability of various flavors such as green tea, lemon tea, fruit tea, and others is anticipated to drive the tea demand in LAMEA region.

Competitive Scenario in the Global Tea Market

Product launches, business expansions, and partnerships are common strategies followed by major market players.

Source: Research Dive Analysis

Some of the leading tea market players are Associated British Foods Plc., Barry's Tea Limited, Hain Celestial Group, Inc., ITO EN, Ltd., McLeod Russel, Nestlé S.A., Taetea Group, Tata Global beverages, The Republic of Tea, Inc., Unilever Group  

Porter’s Five Forces Analysis for the Global Tea Market:

• Bargaining Power of Suppliers: Tea leaves are the primary raw materials for manufacturing different varieties of tea. This factor indicates that there is low product differentiation but there are small number of domestic and international raw material suppliers which increases the suppliers bargaining power.
  Thus, the bargaining power suppliers is high.
• Bargaining Power of Buyers: Buyers have low bargaining power; as number of buyers are high, which are basically the direct customers who buy tea for residential and commercial applications. Furthermore, specific climatic conditions are required for tea production along with major capital investment that decreases the bargaining power of buyers.
  Thus, the bargaining power of the buyers is low.
• Threat of New Entrants: The companies entering tea market has less legal barriers and government policies are moderate as tea production is non-toxic and has less harm. In addition, the demand is high and increase in innovations in tea such as sustainable packing and launch of new varieties are anticipated to attract new entrants.
  Thus, the threat of the new entrants is moderate.
• Threat of Substitutes: The availability of substitute product such as coffee which is also energy activating beverage consumed by people almost twice a day. Tea and coffee are the substitutes of each other, and it depends on the consumer’s choice and availability which beverage to consume.
  Thus, the threat of substitutes is high.
• Competitive Rivalry in the Market: The competitive rivalry among industry leaders is high. The growing demand for tea from different regions has encouraged market players to focus on expanding their business capacity and geographical presence.  
  Therefore, competitive rivalry in the market is high.