Video Streaming Software Market Report
RA00410
Video Streaming Software Market, by Component (Solution, Services), Streaming Type (Live Streaming, Video on Demand), Deployment Type (Cloud, On Premise), Vertical (Media and Entertainment, BFSI, Education, Healthcare, Government, Others), Regional Analysis (North America, Europe, Asia-Pacific, LAMEA): Global Opportunity Analysis and Industry Forecast, 2020–2027
According to a new study by Research Dive, the global video streaming software market forecast will surpass $19,537.1 million by 2027, at a CAGR of 20.4%, increasing from $4,488.3 million in 2019. Asia-Pacific region market is expected to rise at a notable rate in the estimated time and is predicted to reach up to $3,848.8 million by the end of 2027.
COVID-19 Impact on Global Video Streaming Software Market:
The novel coronavirus pandemic is predicted to impact the global video streaming software market in a positive direction. During the pandemic, video conference and collaboration platforms like Zoom, cloud platforms, educational portals, social media and gaming as well as streaming media have experienced a huge rise in usage. For example, in March 2020, Zoom platform reached about 200 million daily participants across the globe. This aspect is estimated to boost the market growth in the lockdown. Moreover, significant participants are approaching various tactics including new product launches, product enhancements and new technology introduction to surge their market share in the global marketplace. For example, in June 2020, Brightcove launched new technology solutions called “Brightcove Virtual Event Experiences”, which is a solution that enables enterprises to offer improved quality events and interactive experience to customers. Through this new technology, the company aimed to increase the demand for products due to increasing requirement of video communication and collaboration in the organizations. This aspect has had a considerable effect on the global video streaming software market growth during the lockdown timeframe.
Video Streaming Software Market Analysis:
Rising demand for on demand video streaming as well as cloud-based services are the major driving factors for the growth of the video streaming software market
Increasing demand for on-demand and online video streaming services along with rising use of digital platforms in corporate training programs are major driving factors for the market growth in the forecast years. Further, Kaltura, a leading video technology service provider, has conducted a survey on how video platforms are being utilized and what is the impact of its use on corporate training. They found that around 69% of employees reported that learning through video streaming platforms is more productive than written documents. This factor is directly enhancing the market growth in the forecast time. Moreover, increasing demand for on-demand video streaming services such as Hotstar, Netflix, Prime Video, You Tube and many others due to growing technology advancements, availability of high speed internet services and others are also estimated to propel the market growth in the forecast years.
To know more about video streaming software market drivers, get in touch with our analysts here.
Network connectivity problems and cost associated with video streaming platforms are major restraints for the growth of the video streaming software market
Network connectivity problems for online video streaming particularly in developing nations due to absence of high-speed internet facilities is a major limiting factor for the market growth during the estimated time. Also, high implementation costs and concerns about online security are further estimated to hamper the market growth in the forecast time.
Growing incorporation of innovative technologies is estimated to be a significant investment opportunity for the growth of video streaming software market
There has been a rising trend for incorporation of innovative technologies such as artificial intelligence and augmented reality tools into video streaming software to improve video streaming networks and provide advanced platforms for team collaborations and content management in enterprises. This factor is predicted to generate significant growth opportunities for the market in the coming years.
To know more about video streaming software market opportunities, get in touch with our analysts here.
Video Streaming Software Market, by Component:
Solution sub-segment generated for evident market size in 2019
Source: Research Dive Analysis
Video streaming software market for solution sub-segment accounted for the largest global market size in 2019; it was about $2,556.2 million and is projected to continue its dominance over the global market during the forecast time. This dominance is majorly owing to wide usage of solution component by the industry verticals such as network providers and broadcasters since solution component has major benefit in content delivery network (CDN) to deliver improved video streaming quality to consumers.
Video Streaming Software Market, by Streaming Type:
Live streaming sub-segment accounted for the largest market size in 2019
Source: Research Dive Analysis
Live streaming sub-segment held the largest video streaming software market share, which was 60.8% in 2019 and predicted to produce a revenue of $11,175.3 million in 2027. This dominance over the global market is significantly owing to rising demand for remote working, collaboration and online learning because it has various advantages such as ease & convenience, analytics tracking, wider audience potential, richer content use and other advantages.
Video Streaming Software Market, by Deployment Type:
On premise accounted for major market share in the previous years
Source: Research Dive Analysis
On premise sub-segment registered for highest video streaming software market size in the previous years; it valued at $2,588.2 million and is projected to generate a revenue of $10,046.4 million till 2027. This growth is mainly due to on premise deployment mode offering complete control over enterprise content streaming platform and infrastructure, less accessibility via cloud deployment, and thus it is delivering maximum control over company’s information.
Video Streaming Software Market, by Vertical:
Media and entertainment vertical registered for major market size in the past decades
Source: Research Dive Analysis
Media and entertainment vertical accounted for largest market share in the previous years and is projected to continue its growth with a notable CAGR of 20.3% in the forecast time. This command over the global market is attributed owing to extensive utilization of video streaming platforms in media & entertainment vertical as an advertising and promotional tool to generate awareness about their products.
Video Streaming Software Market, Regional Insights:
Asia-Pacific region will have massive growth opportunities for the market participants in the coming years
Asia-Pacific region is projected to witness a prominent growth during the forecast time and is estimated to produce a revenue of $3,848.8 million by the end of 2027. There is a rising demand for on-demand and live video streaming platforms by customers, and enterprises are adopting these platforms for training and collaboration purposes which is estimated to fuel the market growth across the Asia-Pacific region. Further, developing countries in this region are constantly concentrating on improvement of infrastructure through video streaming platforms to modernize and advance their business activities. This aspect is anticipated to impel the market growth in the coming years.
To explore more about video streaming software market, get in touch with our analysts here.
Key Players in the Global Video Streaming Software Market:
Product launches and R&D investments are some common strategies followed by the key players
Source: Research Dive Analysis
The global video streaming software market players are Qumu Corporation, Plantronics, Inc., Sonic Foundry, Haivision, Limelight Networks, Kaltura Inc., IBM, Akamai Technologies, Brightcove Inc. and Vbrick.
Porter’s Five Forces Analysis for Video Streaming Software Market:
- Bargaining Power of Suppliers: This market consists of a huge number of small & medium and large scale dealers, and key players are producing innovative video streaming software, and the resulting transferring cost of these software systems from one supplier to others is projected to be high.
The bargaining power of suppliers is High.
- Bargaining Power of Buyers: Video streaming software market has a huge number of purchasers and product dependency is high. However, network connectivity issues for video streaming software is a limiting factor for market growth. These factors are resulting moderate negotiating power of purchasers.
The negotiating power of the purchaser is Moderate.
- Threat of New Entrants: Growing demand for video streaming platforms due to modernization of various industry verticals and existence of dominant players are delivering high risk for new participants in the market.
The risk of new participants is High.
- Threat of Substitutes: This market has high number of replacements, and thereby there is high threat of replacements.
The threat of replacements is High.
- Intensity of Rivalry: Video streaming software market has large number of significant players. These significant players are underlining on product launches along with new technology introduction to increase their market growth. This factor is providing high rivalry between the players.
The intensity of rivalry in the market is High.
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Aspect |
Particulars |
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Historical Market Estimations |
2019-2020 |
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Base Year for Market Estimation |
2019 |
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Forecast timeline for Market Projection |
2020-2027 |
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Geographical Scope |
North America, Europe, Asia-Pacific, LAMEA |
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Segmentation by Component |
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Segmentation by Streaming Type
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Segmentation by Deployment Type
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Segmentation by End Use Industry
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Key Countries covered |
U.S., Canada, Germany, UK, Italy, Spain, Russia, Japan, China, India, South Korea, Australia, Brazil, Argentina, GCC and Saudi Arabia |
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Key Companies Profiled |
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Q1. What is the size of video streaming software market?
A. The global video streaming software market size was over $4,488.3 million in 2019 and is further anticipated to reach $19,537.1 million by 2027.
Q2. Who are the leading companies in the video streaming software market?
A. Limelight Networks, IBM, Kaltura Inc., Brightcove Inc., Akamai Technologies and Sonic Foundry are some of the key players in the global video streaming software market.
Q3. Which region possesses greater investment opportunities in the coming future?
A. Asia-Pacific region possesses great investment opportunities for the investors to witness the most promising growth in the coming years.
Q4. What is the North America region market size in 2019?
A. North America video streaming software market accounted for $1,944.3 million in 2019.
Q5. What are the strategies opted by the leading players in this market?
A. Product development and partnerships are the key strategies opted by the operating companies in this market.
Q6. Which companies are investing more on R&D practices?
A. Qumu Corporation, Sonic Foundry, Haivision, Kaltura Inc. and IBM are investing more on R&D activities for developing new products and technologies.
1. Research Methodology
1.1. Desk Research
1.2. Real time insights and validation
1.3. Forecast model
1.4. Assumptions and forecast parameters
1.4.1. Assumptions
1.4.2. Forecast parameters
1.5. Data sources
1.5.1. Primary
1.5.2. Secondary
2. Executive Summary
2.1. 360° summary
2.2. Component trends
2.3. Streaming type trends
2.4. Deployment type trends
2.5. Vertical trends
3. Market Overview
3.1. Market segmentation & definitions
3.2. Key takeaways
3.2.1. Top investment pockets
3.2.2. Top winning strategies
3.3. Porter’s five forces analysis
3.3.1. Bargaining power of consumers
3.3.2. Bargaining power of suppliers
3.3.3. Threat of new entrants
3.3.4. Threat of substitutes
3.3.5. Competitive rivalry in the market
3.4. Market Dynamics
3.4.1. Drivers
3.4.2. Restraints
3.4.3. Opportunities
3.5. Technology landscape
3.6. Regulatory landscape
3.7. Patent landscape
3.8. Market value chain analysis
3.9. Strategic overview
4. Video Streaming Software Market, by Component
4.1. Solutions
4.1.1. Market size and forecast, by region, 2019 - 2027
4.1.2. Comparative market share analysis, 2019 & 2027
4.2. Services
4.2.1. Market size and forecast, by region, 2019 - 2027
4.2.2. Comparative market share analysis, 2019 & 2027
5. Video Streaming Software Market, by Streaming type
5.1. Live
5.1.1. Market size and forecast, by region, 2019 - 2027
5.1.2. Comparative market share analysis, 2019 & 2027
5.2. Video on demand
5.2.1. Market size and forecast, by region, 2019 - 2027
5.2.2. Comparative market share analysis, 2019 & 2027
6. Video Streaming Software Market, by Deployment type
6.1. Cloud
6.1.1. Market size and forecast, by region, 2019 - 2027
6.1.2. Comparative market share analysis, 2019 & 2027
6.2. On premise
6.2.1. Market size and forecast, by region, 2019 - 2027
6.2.2. Comparative market share analysis, 2019 & 2027
7. Video Streaming Software Market, by Vertical
7.1. Media and Entertainment
7.1.1. Market size and forecast, by region, 2019 - 2027
7.1.2. Comparative market share analysis, 2019 & 2027
7.2. Education
7.2.1. Market size and forecast, by region, 2019 - 2027
7.2.2. Comparative market share analysis, 2019 & 2027
7.3. Healthcare
7.3.1. Market size and forecast, by region, 2019 - 2027
7.3.2. Comparative market share analysis, 2019 & 2027
7.4. Government
7.4.1. Market size and forecast, by region, 2019 - 2027
7.4.2. Comparative market share analysis, 2019 & 2027
7.5. BFSI
7.5.1. Market size and forecast, by region, 2019 - 2027
7.5.2. Comparative market share analysis, 2019 & 2027
7.6. Others
7.6.1. Market size and forecast, by region, 2019 - 2027
7.6.2. Comparative market share analysis, 2019 & 2027
8. Video Streaming Software Market, by Region
8.1. North America
8.1.1. Market size and forecast, by Component, 2019 - 2027
8.1.2. Market size and forecast, by streaming type, 2019 - 2027
8.1.3. Market size and forecast, by deployment type, 2019 - 2027
8.1.4. Market size and forecast, by vertical, 2019 - 2027
8.1.5. Market size and forecast, by country, 2019 - 2027
8.1.6. Comparative market share analysis, 2019 & 2027
8.1.7. U.S.
8.1.7.1. Market size and forecast, by Component, 2019 - 2027
8.1.7.2. Market size and forecast, by streaming type, 2019 - 2027
8.1.7.3. Market size and forecast, by deployment type, 2019 - 2027
8.1.7.4. Market size and forecast, by vertical, 2019 - 2027
8.1.7.5. Comparative market share analysis, 2019 & 2027
8.1.8. Canada
8.1.8.1. Market size and forecast, by Component, 2019 - 2027
8.1.8.2. Market size and forecast, by streaming type, 2019 - 2027
8.1.8.3. Market size and forecast, by deployment type, 2019 - 2027
8.1.8.4. Market size and forecast, by vertical, 2019 - 2027
8.1.8.5. Comparative market share analysis, 2019 & 2027
8.1.9. Mexico
8.1.9.1. Market size and forecast, by Component, 2019 - 2027
8.1.9.2. Market size and forecast, by streaming type, 2019 - 2027
8.1.9.3. Market size and forecast, by deployment type, 2019 - 2027
8.1.9.4. Market size and forecast, by vertical, 2019 - 2027
8.1.9.5. Comparative market share analysis, 2019 & 2027
8.2. Europe
8.2.1. Market size and forecast, by Component, 2019 - 2027
8.2.2. Market size and forecast, by streaming type, 2019 - 2027
8.2.3. Market size and forecast, by deployment type, 2019 - 2027
8.2.4. Market size and forecast, by vertical, 2019 - 2027
8.2.5. Market size and forecast, by country, 2019 - 2027
8.2.6. Comparative market share analysis, 2019 & 2027
8.2.7. Germany
8.2.7.1. Market size and forecast, by Component, 2019 - 2027
8.2.7.2. Market size and forecast, by streaming type, 2019 - 2027
8.2.7.3. Market size and forecast, by deployment type, 2019 - 2027
8.2.7.4. Market size and forecast, by vertical, 2019 - 2027
8.2.7.5. Comparative market share analysis, 2019 & 2027
8.2.8. UK
8.2.8.1. Market size and forecast, by Component, 2019 - 2027
8.2.8.2. Market size and forecast, by streaming type, 2019 - 2027
8.2.8.3. Market size and forecast, by deployment type, 2019 - 2027
8.2.8.4. Market size and forecast, by vertical, 2019 - 2027
8.2.8.5. Comparative market share analysis, 2019 & 2027
8.2.9. France
8.2.9.1. Market size and forecast, by Component, 2019 - 2027
8.2.9.2. Market size and forecast, by streaming type, 2019 - 2027
8.2.9.3. Market size and forecast, by deployment type, 2019 - 2027
8.2.9.4. Market size and forecast, by vertical, 2019 - 2027
8.2.9.5. Comparative market share analysis, 2019 & 2027
8.2.10. Spain
8.2.10.1. Market size and forecast, by Component, 2019 - 2027
8.2.10.2. Market size and forecast, by streaming type, 2019 - 2027
8.2.10.3. Market size and forecast, by deployment type, 2019 - 2027
8.2.10.4. Market size and forecast, by vertical, 2019 - 2027
8.2.10.5. Comparative market share analysis, 2019 & 2027
8.2.11. Italy
8.2.11.1. Market size and forecast, by Component, 2019 - 2027
8.2.11.2. Market size and forecast, by streaming type, 2019 - 2027
8.2.11.3. Market size and forecast, by deployment type, 2019 - 2027
8.2.11.4. Market size and forecast, by vertical, 2019 - 2027
8.2.11.5. Comparative market share analysis, 2019 & 2027
8.2.12. Rest of Europe
8.2.12.1. Market size and forecast, by Component, 2019 - 2027
8.2.12.2. Market size and forecast, by streaming type, 2019 - 2027
8.2.12.3. Market size and forecast, by deployment type, 2019 - 2027
8.2.12.4. Market size and forecast, by vertical, 2019 - 2027
8.2.12.5. Comparative market share analysis, 2019 & 2027
8.3. Asia Pacific
8.3.1. Market size and forecast, by Component, 2019 - 2027
8.3.2. Market size and forecast, by streaming type, 2019 - 2027
8.3.3. Market size and forecast, by deployment type, 2019 - 2027
8.3.4. Market size and forecast, by vertical, 2019 - 2027
8.3.5. Market size and forecast, by country, 2019 - 2027
8.3.6. Comparative market share analysis, 2019 & 2027
8.3.7. China
8.3.7.1. Market size and forecast, by Component, 2019 - 2027
8.3.7.2. Market size and forecast, by streaming type, 2019 - 2027
8.3.7.3. Market size and forecast, by deployment type, 2019 - 2027
8.3.7.4. Market size and forecast, by vertical, 2019 - 2027
8.3.7.5. Comparative market share analysis, 2019 & 2027
8.3.8. India
8.3.8.1. Market size and forecast, by Component, 2019 - 2027
8.3.8.2. Market size and forecast, by streaming type, 2019 - 2027
8.3.8.3. Market size and forecast, by deployment type, 2019 - 2027
8.3.8.4. Market size and forecast, by vertical, 2019 - 2027
8.3.8.5. Comparative market share analysis, 2019 & 2027
8.3.9. Japan
8.3.9.1. Market size and forecast, by Component, 2019 - 2027
8.3.9.2. Market size and forecast, by streaming type, 2019 - 2027
8.3.9.3. Market size and forecast, by deployment type, 2019 - 2027
8.3.9.4. Market size and forecast, by vertical, 2019 - 2027
8.3.9.5. Comparative market share analysis, 2019 & 2027
8.3.10. Australia
8.3.10.1. Market size and forecast, by Component, 2019 - 2027
8.3.10.2. Market size and forecast, by streaming type, 2019 - 2027
8.3.10.3. Market size and forecast, by deployment type, 2019 - 2027
8.3.10.4. Market size and forecast, by vertical, 2019 - 2027
8.3.10.5. Comparative market share analysis, 2019 & 2027
8.3.11. Rest of Asia Pacific
8.3.11.1. Market size and forecast, by Component, 2019 - 2027
8.3.11.2. Market size and forecast, by streaming type, 2019 - 2027
8.3.11.3. Market size and forecast, by deployment type, 2019 - 2027
8.3.11.4. Market size and forecast, by vertical, 2019 - 2027
8.3.11.5. Comparative market share analysis, 2019 & 2027
8.4. LAMEA
8.4.1. Market size and forecast, by Component, 2019 - 2027
8.4.2. Market size and forecast, by streaming type, 2019 - 2027
8.4.3. Market size and forecast, by deployment type, 2019 - 2027
8.4.4. Market size and forecast, by vertical, 2019 - 2027
8.4.5. Market size and forecast, by country, 2019 - 2027
8.4.6. Comparative market share analysis, 2019 & 2027
8.4.7. Latin America
8.4.7.1. Market size and forecast, by Component, 2019 - 2027
8.4.7.2. Market size and forecast, by streaming type, 2019 - 2027
8.4.7.3. Market size and forecast, by deployment type, 2019 - 2027
8.4.7.4. Market size and forecast, by vertical, 2019 - 2027
8.4.7.5. Comparative market share analysis, 2019 & 2027
8.4.8. Middle East
8.4.8.1. Market size and forecast, by Component, 2019 - 2027
8.4.8.2. Market size and forecast, by streaming type, 2019 - 2027
8.4.8.3. Market size and forecast, by deployment type, 2019 - 2027
8.4.8.4. Market size and forecast, by vertical, 2019 - 2027
8.4.8.5. Comparative market share analysis, 2019 & 2027
8.4.9. Africa
8.4.9.1. Market size and forecast, by Component, 2019 - 2027
8.4.9.2. Market size and forecast, by streaming type, 2019 - 2027
8.4.9.3. Market size and forecast, by deployment type, 2019 - 2027
8.4.9.4. Market size and forecast, by vertical, 2019 - 2027
8.4.9.5. Comparative market share analysis, 2019 & 2027
9. Company Profiles
9.1. Qumu Corporation
9.1.1. Business overview
9.1.2. Financial performance
9.1.3. Product portfolio
9.1.4. Recent strategic moves & developments
9.1.5. SWOT analysis
9.2. Plantronics, Inc.
9.2.1. Business overview
9.2.2. Financial performance
9.2.3. Product portfolio
9.2.4. Recent strategic moves & developments
9.2.5. SWOT analysis
9.3. Sonic Foundry
9.3.1. Business overview
9.3.2. Financial performance
9.3.3. Product portfolio
9.3.4. Recent strategic moves & developments
9.3.5. SWOT analysis
9.4. Haivision
9.4.1. Business overview
9.4.2. Financial performance
9.4.3. Product portfolio
9.4.4. Recent strategic moves & developments
9.4.5. SWOT analysis
9.5. Limelight Networks
9.5.1. Business overview
9.5.2. Financial performance
9.5.3. Product portfolio
9.5.4. Recent strategic moves & developments
9.5.5. SWOT analysis
9.6. Kaltura Inc.
9.6.1. Business overview
9.6.2. Financial performance
9.6.3. Product portfolio
9.6.4. Recent strategic moves & developments
9.6.5. SWOT analysis
9.7. IBM
9.7.1. Business overview
9.7.2. Financial performance
9.7.3. Product portfolio
9.7.4. Recent strategic moves & developments
9.7.5. SWOT analysis
9.8. Akamai Technologies
9.8.1. Business overview
9.8.2. Financial performance
9.8.3. Product portfolio
9.8.4. Recent strategic moves & developments
9.8.5. SWOT analysis
9.9. Brightcove Inc.
9.9.1. Business overview
9.9.2. Financial performance
9.9.3. Product portfolio
9.9.4. Recent strategic moves & developments
9.9.5. SWOT analysis
9.10. Vbrick
9.10.1. Business overview
9.10.2. Financial performance
9.10.3. Product portfolio
9.10.4. Recent strategic moves & developments
9.10.5. SWOT analysis
As the necessity of communicating and delivering information effectively has increased more than ever, the use of videos in small and large enterprises has become essential. Transcoding and processing, video delivery and distribution, video management, video analytics, and video security are the popular video streaming software.
The video streaming software are used for sharing and delivering videos with the help of the internet for corporate communications. Data streaming technique is used for video streaming process. In this technique, the video files are compressed and sent to a requesting device.
Factors Enhancing the Growth of the Market
The video streaming software market has experienced a massive growth in recent years because of the popularity and demand for on-demand and online video streaming services. High adoption rate of such software in corporate training programs is another major factor propelling the growth of the market.
Kaltura, a leading video technology service provider, has conducted a survey on how video platforms are being utilized and its impact on the corporate training. The survey proved that around 69% of employees accepted the fact that learning through video streaming platforms is more effective compared to the tradition training methods.
In addition, due to the COVID-19 outbreak and lockdown imposed throughout nations, the demand for online video streaming services such as Netflix, Prime Video, Hotstar, and You Tube has increased which will contribute to the growth of the market in upcoming years.
Trending Advances of the Industry
According to the recent report published by Research Dive, the leading players of the global video streaming software market are Sonic Foundry, IBM, Qumu Corporation, Plantronics, Inc., Akamai Technologies, Haivision, Kaltura Inc., Brightcove Inc., Limelight Networks, Vbrick among many others.
These market players are focusing on developing unique strategies including upgradation of existing technology, mergers and acquisitions, product launches, and collaborations and partnerships to withstand the market competition.
Some of the latest developments of the market are as follow:
- According to the most recent news, Brightcove Inc., the world’s leading video technology platform has announced its partnership with Cvent, a leading hospitality technology provider. The main purpose behind this partnership is to offer its video solutions to Cvent’s newly-launched Virtual Attendee Hub®.
This partnership will help Cvent to launch reliable, scalable, and broadcast-grade video experiences for their audiences.
- In June 2020, Brightcove launched new technology solutions called “Brightcove Virtual Event Experiences”. It is a solution that enables enterprises to offer improved quality events and interactive experience to customers.
- In March 2020, the Special Committee of Independent and Disinterested Directors of Sonic Foundry, Inc has retained Silverwood Partners LLC to assess its strategic alternatives and its Mediasite video streaming and video management solutions business, as per a recent news. Based out of Boston, Silverwood Partners LLC is an investment banking firm specifying in digital media technology.
- The leading provider of content delivery network (CDN) and edge cloud services, Limelight Networks Inc. has recently stated in a press release that SimulTV selected its Edge Compute services to help deliver more than 130 live, online channels worldwide.This collaboration with Limelight will help SimulTV in accelerating its time-to-market in prominent regions and thus ensuring quality viewing and streaming experiences.
- Based on USA, AVer Information Inc is an award-winning video collaboration solutions provider. The company joined the Kaltura Video Technology Marketplace in September, 2019. Kaltura is known for its live and on-demand video SaaS solutions, along with its Video-Platform-as-a-Service.
The partnership will be beneficial for the customers who use AVer Auto Tracking and PTZ cameras through Kaltura’s market-leading video platform, as stated by the report.
- Akamai Technologies Inc., is one of the leading intelligent edge platform for securing and delivering digital experiences. The company completed its acquisition of Exceda in September 2019.
- Another report states that in April 2019, Brightcove Inc., completed the acquisition of the online video platform business of Ooyala, a provider of cloud video technology. This acquisition was initiated to strengthen Brightcove’s position as a market leader in the online video streaming platform.
Conclusion
To sum up, it has become clear that the leading players of the global market of video streaming software are focusing on R&D while concentrating on other strategies such as partnership, merger and acquisition, and product launches to sustain the growth of the market in upcoming years.
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