Automotive NVH Materials Market Report
RA02916
Automotive NVH Materials Market by Product (Molded Rubber, Metal Laminates, Foam Laminates, Film Laminates, Molded Foam, and Engineering Resins), Application (Absorption and Damping), End Use (Cars, LCVs, and HCVs), and Region (North America, Europe, Asia-Pacific, and LAMEA): Opportunity Analysis and Industry Forecast, 2023-2032
Automotive NVH Materials Overview
Automotive NVH (Noise, Vibration, and Harshness) materials are specialized materials used in the automotive industry to reduce noise, vibration, and harness levels inside vehicles. These materials play a crucial part in vehicle design and manufacturing as they significantly impact the overall comfort and perceived quality of the vehicle. Different types of NVH materials are used in automobiles, each serving a specific purpose. Sound-dampening materials, such as foams, mats, barriers, and insulators, absorb and block sound waves, minimizing external noise from sources like the engine. Conversely, damp materials reduce vibrations and resonances by converting vibrational energy into heat, improving ride comfort. Insulation materials help regulate heat transfer and provide sound insulation.
On the contrary, sealing materials create airtight and watertight seals, reducing wind noise and preventing water and dust intrusion. Acoustic absorbers absorb sound energy and reduce echoes within the vehicle cabin. These NVH materials are strategically incorporated into vehicle components and structures to create a quieter and more comfortable driving experience, enhancing overall vehicle quality and customer satisfaction.
Global Automotive NVH Materials Market Analysis
The global automotive NVH materials market size was $9.86 billion in 2022 and is predicted to grow with a CAGR of 5.7%, by generating a revenue of $16.80 billion by 2032.
COVID-19 Impact on Global Automotive NVH Materials Market
The COVID-19 pandemic significantly impacted the automotive NVH materials market. Disruptions in the global supply chain due to lockdowns, travel restrictions, and temporary closures of manufacturing facilities hindered the availability of raw materials and finished products. Reduced automotive production levels, as many manufacturers scaled back or shut down their operations, resulted in lower demand for NVH materials. Shifting consumer priorities and economic uncertainties also affected the market, as consumers became more cautious about spending and purchasing new vehicles. The postponement of vehicle launches and the redirection of resources toward implementing COVID-19 safety protocols further impacted the adoption and development of NVH materials.
However, as the global economy recovers, the automotive industry is expected to rebound, leading to a potential recovery in demand for NVH materials. Moreover, as the industry shifts towards electric and hybrid vehicles, the changing technology landscape is also expected to influence the demand for these materials.
Increasing Demand for Comfort While Driving to Boost the Market Growth
One of the key factors driving the market growth is the rising focus on providing a comfortable driving experience; automotive manufacturers are investing in NVH materials to reduce noise and vibration levels in vehicles. Consumers are becoming more conscious of interior noise and vibration, particularly in premium and luxury vehicles, leading to adopting NVH materials. In addition, stringent regulations imposed by governments and regulatory bodies worldwide regarding noise and emissions have compelled manufacturers to adopt NVH materials to meet the required noise reduction targets and comply with regulations. Moreover, the industry's focus on lightweighting initiatives to improve fuel efficiency and reduce emissions has led to using NVH materials that offer vibration-damping and noise insulation properties while contributing to weight reduction. Technological advancements have also played a significant role, as innovative NVH materials with superior properties are being developed and adopted in automotive applications. The growth of the electric and hybrid vehicle industry has further driven the demand for NVH materials, as they help reduce noise generated by electric powertrains and enhance cabin acoustics. The overall growth of the automotive industry, increasing aftermarket demand, urbanization, and infrastructure development have also contributed to the growth of the automotive NVH materials market.
High Cost of NVH Materials to Restrain the Market Growth
The cost of NVH materials, which tends to be higher than conventional materials used in automobiles is one of the major factors projected to hamper the market revenue growth. This can discourage some automakers from adopting NVH materials, particularly in price-sensitive markets or for budget-oriented vehicles. In addition, limited awareness about the benefits and significance of NVH materials is expected to hinder market growth as automakers and consumers may need to fully understand the importance of noise and vibration reduction in vehicles. Technological limitations in developing and implementing effective NVH materials can also restrict their availability and effectiveness. Compliance with regulatory requirements can challenge automakers in incorporating NVH materials without compromising other standards. Integration complexity, particularly modifying vehicle structures or components, can be time-consuming and costly, deterring automakers from adopting NVH materials. Furthermore, the additional weight of NVH materials to reduce noise and vibrations can be a concern for automakers striving for fuel efficiency and emissions reduction. Limited supply chain capabilities, market fragmentation, and the need for coordination among different manufacturers and supply chains is anticipated to further hinder the growth of the automotive NVH materials market.
Rising Adoption of Electric Vehicles to Drive Excellent Opportunities
There is a growing need for NVH materials to address unique noise and vibration challenges associated with electric powertrains due to the increasing adoption of electric vehicles. EVs tend to have different noise profiles than traditional internal combustion engine vehicles, creating opportunities for NVH material manufacturers to develop specialized solutions. In addition, pursuing lightweight materials in the automotive industry to improve fuel efficiency and meet regulatory standards offers opportunities for NVH material manufacturers to design lightweight solutions that effectively dampen noise and vibrations. Moreover, as consumer expectations for enhanced comfort and luxury features in vehicles rise, the demand for advanced NVH materials that reduce noise and vibrations and improve the overall driving experience is expected to increase. Technological advancements in materials science, including developing intelligent materials with adaptive properties, open up new avenues for innovation in NVH materials. Collaborations and partnerships between NVH material manufacturers and automotive OEMs can create customized solutions and provide a competitive edge in the market.
Global Automotive NVH Materials Market Share, by Product, 2022
The foam laminates sub-segment accounted for the highest market share in 2022. Foam laminates have become a significant influence in the automotive NVH materials market due to their superior performance. These laminates have revolutionized the automotive industry's approach to reducing noise and vibration inside the vehicle. Foam laminates absorb and dampen sound vibrations, significantly contributing to a quieter and more comfortable interior environment. In addition, anti-vibration properties ensure passengers a smoother and more stable ride. The lightweight nature of foam laminates allows automakers to save weight without sacrificing NVH performance, resulting in improved fuel efficiency and overall vehicle performance. With the flexibility to tailor properties and target specific noise and vibration frequencies, foam laminates offer design versatility. Cost-efficiency, recyclability, and low environmental impact further solidify their market dominance.
Global Automotive NVH Materials Market Share, by Application, 2022
The absorption sub-segment accounted for the highest market share in 2022. Absorption has emerged as the dominant mechanism in the automotive NVH materials market due to several key factors. These materials are used in vehicles to reduce noise and vibrations, creating a more comfortable cabin environment. Absorption materials excel in this concern by converting sound energy into heat energy, effectively reducing noise levels within the vehicle. They are highly effective across a wide frequency range, reducing both low-frequency and high-frequency noise from various sources. In addition, absorption materials are lightweight and compact, allowing for easy integration into vehicle components without adding excessive weight. Their design flexibility enables manufacturers to optimize their placement and coverage, achieving efficient noise and vibration control. Advancements in materials technology have further improved the performance and durability of absorption materials, making them reliable and long-lasting. Moreover, strict regulatory requirements on noise emissions have boosted the adoption of absorption materials to meet the mandated standards. Overall, these advantages have proven absorption as the leading choice in the automotive NVH materials market.
Global Automotive NVH Materials Market Share, by End Use, 2022
The cars sub-segment accounted for the highest market share in 2022. Cars benefit from their mass production capabilities and the well-established infrastructure of the automotive industry, allowing for efficient manufacturing processes and economies of scale. This enables car manufacturers to invest in R&D to address NVH issues effectively. In addition, consumer demand for a quiet and comfortable driving experience has boosted car manufacturers to prioritize reducing vehicle noise and vibration levels. Technological advancements in automotive engineering, such as improved suspension systems, sound insulation materials, and advanced powertrain technologies, have also contributed to the dominance of cars in the NVH materials industry. Furthermore, stringent noise pollution regulations and the need to comply with them have driven car manufacturers to develop quieter vehicles. Cars, especially in the premium and luxury segments, emphasize comfort and luxury, incorporating high-quality NVH materials to create a serene cabin environment and reduce road and engine noise.
Global Automotive NVH Materials Market by Region, 2022
The Asia-Pacific automotive NVH materials market generated the highest revenue in 2022. The region has a strong automobile manufacturing base, with countries such as China, Japan, South Korea, and India leading automobile production. This significant manufacturing footprint has increased the demand for NVH materials. Moreover, Asia-Pacific experienced a substantial increase in automobile production due to population growth, urbanization, and rising incomes. Governments in the region have introduced stringent vehicle noise and emissions regulations and standards, further increasing the demand for NVH materials. In addition, increasing focus on vehicle comfort and quality has led automakers to prioritize improving NVH, increasing the demand for such materials. Technological advances and infrastructure investments have also been made in Asia-Pacific, enabling the development and production of high-quality NVH materials. The region's cost competitiveness, including skilled labor force, low production costs, and abundant raw materials, is attracting automakers and suppliers to strengthen its market advantage.
Competitive Scenario in the Global Automotive NVH Materials Market
Product launch and investment are common strategies followed by major market players. Some of the leading automotive NVH materials market players are Creative Foam Corporation, BRC Rubber & Plastics Inc., Wolverine Advanced Materials, ElringKlinger AG, Hoosier Gasket Corporation, Industry Products Co., Interface Performance Materials, Hematite, Plastomer Corporation, and Rogers Foam Corporation.
| Aspect | Particulars |
| Historical Market Estimations | 2020-2021 |
| Base Year for Market Estimation | 2022 |
| Forecast Timeline for Market Projection | 2023-2032 |
| Geographical Scope | North America, Europe, Asia-Pacific, and LAMEA |
| Segmentation by Product |
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| Segmentation by Application |
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Segmentation by End Use
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| Key Companies Profiled |
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Q1. What is the size of the global automotive NVH materials market?
A. The size of the global automotive NVH materials market was over $9.86 billion in 2022 and is projected to reach $16.80 billion by 2032.
Q2. Which are the major companies in the automotive NVH materials market?
A. Hoosier Gasket Corporation and Industry Products Co. are some of the key players in the global automotive NVH materials market.
Q3. Which region, among others, possesses greater investment opportunities in the future?
A. Asia-Pacific possesses great investment opportunities for investors in the future.
Q4. What are the strategies opted by the leading players in this market?
A. Agreement and investment are the two key strategies opted by the operating companies in this market.
Q5. Which companies are investing more on R&D practices?
A. Wolverine Advanced Materials, ElringKlinger AG, Hoosier Gasket Corporation, and Industry Products Co. are the companies investing more on R&D activities for developing new products and technologies.
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1. RESEARCH METHODOLOGY
1.1. Desk Research
1.2. Real time insights and validation
1.3. Forecast model
1.4. Assumptions and forecast parameters
1.5. Market size estimation
1.5.1. Top-down approach
1.5.2. Bottom-up approach
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2. REPORT SCOPE
2.1. Market definition
2.2. Key objectives of the study
2.3. Report overview
2.4. Market segmentation
2.5. Overview of the impact of COVID-19 on Global Automotive NVH Materials Market
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3. EXECUTIVE SUMMARY
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4. MARKET OVERVIEW
4.1. Introduction
4.2. Growth impact forces
4.2.1. Drivers
4.2.2. Restraints
4.2.3. Opportunities
4.3. Market value chain analysis
4.3.1. List of raw material suppliers
4.3.2. List of manufacturers
4.3.3. List of distributors
4.4. Innovation & sustainability matrices
4.4.1. Technology matrix
4.4.2. Regulatory matrix
4.5. Porter’s five forces analysis
4.5.1. Bargaining power of suppliers
4.5.2. Bargaining power of consumers
4.5.3. Threat of substitutes
4.5.4. Threat of new entrants
4.5.5. Competitive rivalry intensity
4.6. PESTLE analysis
4.6.1. Political
4.6.2. Economical
4.6.3. Social
4.6.4. Technological
4.6.5. Environmental
4.7. Impact of COVID-19 on Automotive NVH Materials Market
4.7.1. Pre-covid market scenario
4.7.2. Post-covid market scenario
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5. Automotive NVH Materials Market, By Vehicle Type
5.1. Overview
5.2 Passenger Cars
5.2.1 Definition, key trends, growth factors, and opportunities
5.2.2 Market size analysis, by region, 2020-2027
5.2.3 Market share analysis, by country, 2020-2027
5.3 Light Commercial Vehicle
5.3.1 Definition, key trends, growth factors, and opportunities
5.3.2 Market size analysis, by region, 2020-2027
5.3.3 Market share analysis, by country, 2020-2027
5.4 Heavy Commercial Vehicle
5.4.1 Definition, key trends, growth factors, and opportunities
5.4.2 Market size analysis, by region, 2020-2027
5.4.3 Market share analysis, by country, 2020-2027
5.5 Research Dive Exclusive Insights
5.5.1 Market attractiveness
5.5.2 Competition heatmap
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6. Automotive NVH Materials Market, By Material
6.1. Overview
6.2 Rubber
6.2.1 Definition, key trends, growth factors, and opportunities
6.2.2 Market size analysis, by region, 2020-2027
6.2.3 Market share analysis, by country, 2020-2027
6.3 Polypropylene
6.3.1 Definition, key trends, growth factors, and opportunities
6.3.2 Market size analysis, by region, 2020-2027
6.3.3 Market share analysis, by country, 2020-2027
6.4 Polyurethane
6.4.1 Definition, key trends, growth factors, and opportunities
6.4.2 Market size analysis, by region, 2020-2027
6.4.3 Market share analysis, by country, 2020-2027
6.5 Polyamide
6.5.1 Definition, key trends, growth factors, and opportunities
6.5.2 Market size analysis, by region, 2020-2027
6.5.3 Market share analysis, by country, 2020-2027
6.6 Polyvinyl Chloride
6.6.1 Definition, key trends, growth factors, and opportunities
6.6.2 Market size analysis, by region, 2020-2027
6.6.3 Market share analysis, by country, 2020-2027
6.7 Others
6.7.1 Definition, key trends, growth factors, and opportunities
6.7.2 Market size analysis, by region, 2020-2027
6.7.3 Market share analysis, by country, 2020-2027
6.8 Research Dive Exclusive Insights
6.8.1 Market attractiveness
6.8.2 Competition heatmap
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7. Automotive NVH Materials Market, By NVH Treatment
7.1. Overview
7.2 Absorber
7.2.1 Definition, key trends, growth factors, and opportunities
7.2.2 Market size analysis, by region, 2020-2027
7.2.3 Market share analysis, by country, 2020-2027
7.3 Insulator
7.3.1 Definition, key trends, growth factors, and opportunities
7.3.2 Market size analysis, by region, 2020-2027
7.3.3 Market share analysis, by country, 2020-2027
7.4 Absorber & Insulator
7.4.1 Definition, key trends, growth factors, and opportunities
7.4.2 Market size analysis, by region, 2020-2027
7.4.3 Market share analysis, by country, 2020-2027
7.5 Damper
7.5.1 Definition, key trends, growth factors, and opportunities
7.5.2 Market size analysis, by region, 2020-2027
7.5.3 Market share analysis, by country, 2020-2027
7.6 Research Dive Exclusive Insights
7.6.1 Market attractiveness
7.6.2 Competition heatmap
8. Automotive NVH Materials Market, By Region
8.1 North America
8.1.1 U.S
8.1.1.1 Market size analysis, By Vehicle Type, 2020-2027
8.1.1.2 Market size analysis, By Material, 2020-2027
8.1.1.3 Market size analysis, By NVH Treatment, 2020-2027
8.1.2 Canada
8.1.2.1 Market size analysis, By Vehicle Type, 2020-2027
8.1.2.2 Market size analysis, By Material, 2020-2027
8.1.2.3 Market size analysis, By NVH Treatment, 2020-2027
8.1.3 Mexico
8.1.3.1 Market size analysis, By Vehicle Type, 2020-2027
8.1.3.2 Market size analysis, By Material, 2020-2027
8.1.3.3 Market size analysis, By NVH Treatment, 2020-2027
8.1.4 Research Dive Exclusive Insights
8.1.4.1 Market attractiveness
8.1.4.2 Competition heatmap
8.2 Europe
8.2.1 Germany
8.2.1.1 Market size analysis, By Vehicle Type, 2020-2027
8.2.1.2 Market size analysis, By Material, 2020-2027
8.2.1.3 Market size analysis, By NVH Treatment, 2020-2027
8.2.2 UK
8.2.2.1 Market size analysis, By Vehicle Type, 2020-2027
8.2.2.2 Market size analysis, By Material, 2020-2027
8.2.2.3 Market size analysis, By NVH Treatment, 2020-2027
8.2.3 France
8.2.3.1 Market size analysis, By Vehicle Type, 2020-2027
8.2.3.2 Market size analysis, By Material, 2020-2027
8.2.3.3 Market size analysis, By NVH Treatment, 2020-2027
8.2.4 Spain
8.2.4.1 Market size analysis, By Vehicle Type, 2020-2027
8.2.4.2 Market size analysis, By Material, 2020-2027
8.2.4.3 Market size analysis, By NVH Treatment, 2020-2027
8.2.5 Italy
8.2.5.1 Market size analysis, By Vehicle Type, 2020-2027
8.2.5.2 Market size analysis, By Material, 2020-2027
8.2.5.3 Market size analysis, By NVH Treatment, 2020-2027
8.2.6 Rest of Europe
8.2.6.1 Market size analysis, By Vehicle Type, 2020-2027
8.2.6.2 Market size analysis, By Material, 2020-2027
8.2.6.3 Market size analysis, By NVH Treatment, 2020-2027
8.2.7 Research Dive Exclusive Insights
8.2.7.1 Market attractiveness
8.2.7.2 Competition heatmap
8.3 Asia-Pacific
8.3.1 China
8.3.1.1 Market size analysis, By Vehicle Type, 2020-2027
8.3.1.2 Market size analysis, By Material, 2020-2027
8.3.1.3 Market size analysis, By NVH Treatment, 2020-2027
8.3.2 Japan
8.3.2.1 Market size analysis, By Vehicle Type, 2020-2027
8.3.2.2 Market size analysis, By Material, 2020-2027
8.3.2.3 Market size analysis, By NVH Treatment, 2020-2027
8.3.3 India
8.3.3.1 Market size analysis, By Vehicle Type, 2020-2027
8.3.3.2 Market size analysis, By Material, 2020-2027
8.3.3.3 Market size analysis, By NVH Treatment, 2020-2027
8.3.4 Australia
8.3.4.1 Market size analysis, By Vehicle Type, 2020-2027
8.3.4.2 Market size analysis, By Material, 2020-2027
8.3.4.3 Market size analysis, By NVH Treatment, 2020-2027
8.3.5 South Korea
8.3.5.1 Market size analysis, By Vehicle Type, 2020-2027
8.3.5.2 Market size analysis, By Material, 2020-2027
8.3.5.3 Market size analysis, By NVH Treatment, 2020-2027
8.3.6 Rest of Asia-Pacific
8.3.6.1 Market size analysis, By Vehicle Type, 2020-2027
8.3.6.2 Market size analysis, By Material, 2020-2027
8.3.6.3 Market size analysis, By NVH Treatment, 2020-2027
8.3.7 Research Dive Exclusive Insights
8.3.7.1 Market attractiveness
8.3.7.2 Competition heatmap
8.4 LAMEA
8.4.1 Brazil
8.4.1.1 Market size analysis, By Vehicle Type, 2020-2027
8.4.1.2 Market size analysis, By Material, 2020-2027
8.4.1.3 Market size analysis, By NVH Treatment, 2020-2027
8.4.2 Saudi Arabia
8.4.2.1 Market size analysis, By Vehicle Type, 2020-2027
8.4.2.2 Market size analysis, By Material, 2020-2027
8.4.2.3 Market size analysis, By NVH Treatment, 2020-2027
8.4.3 UAE
8.4.3.1 Market size analysis, By Vehicle Type, 2020-2027
8.4.3.2 Market size analysis, By Material, 2020-2027
8.4.3.3 Market size analysis, By NVH Treatment, 2020-2027
8.4.4 South Africa
8.4.4.1 Market size analysis, By Vehicle Type, 2020-2027
8.4.4.2 Market size analysis, By Material, 2020-2027
8.4.4.3 Market size analysis, By NVH Treatment, 2020-2027
8.4.5 Rest of LAMEA
8.4.5.1 Market size analysis, By Vehicle Type, 2020-2027
8.4.5.2 Market size analysis, By Material, 2020-2027
8.4.5.3 Market size analysis, By NVH Treatment, 2020-2027
8.4.6 Research Dive Exclusive Insights
8.4.6.1 Market attractiveness
8.4.6.2 Competition heatmap
9. Competitive Landscape
9.1 Top winning strategies, 2020-2027
9.1.1 By strategy
9.1.2 By year
9.2 Strategic overview
9.3 Market share analysis, 2020-2027
10. Company Profiles
10.1 3M
10.1.1 Overview
10.1.2 Business segments
10.1.3 Product portfolio
10.1.4 Financial performance
10.1.5 Recent developments
10.1.6 SWOT analysis
10.2 BASF
10.2.1 Overview
10.2.2 Business segments
10.2.3 Product portfolio
10.2.4 Financial performance
10.2.5 Recent developments
10.2.6 SWOT analysis
10.3 ElringKlinger AG
10.3.1 Overview
10.3.2 Business segments
10.3.3 Product portfolio
10.3.4 Financial performance
10.3.5 Recent developments
10.3.6 SWOT analysis
10.4 The Dow Chemical Company
10.4.1 Overview
10.4.2 Business segments
10.4.3 Product portfolio
10.4.4 Financial performance
10.4.5 Recent developments
10.4.6 SWOT analysis
10.5 NVH Korea
10.5.1 Overview
10.5.2 Business segments
10.5.3 Product portfolio
10.5.4 Financial performance
10.5.5 Recent developments
10.5.6 SWOT analysis
10.6 Boyd Corporation
10.6.1 Overview
10.6.2 Business segments
10.6.3 Product portfolio
10.6.4 Financial performance
10.6.5 Recent developments
10.6.6 SWOT analysis
10.7 Vibroacoustic AG
10.7.1 Overview
10.7.2 Business segments
10.7.3 Product portfolio
10.7.4 Financial performance
10.7.5 Recent developments
10.7.6 SWOT analysis
10.8 Fostek corporation
10.8.1 Overview
10.8.2 Business segments
10.8.3 Product portfolio
10.8.4 Financial performance
10.8.5 Recent developments
10.8.6 SWOT analysis
10.9 Sumitomo Riko
10.9.1 Overview
10.9.2 Business segments
10.9.3 Product portfolio
10.9.4 Financial performance
10.9.5 Recent developments
10.9.6 SWOT analysis
10.10 Covestro AG
10.10.1 Overview
10.10.2 Business segments
10.10.3 Product portfolio
10.10.4 Financial performance
10.10.5 Recent developments
10.10.6 SWOT analysis
10.11 Autins
10.11.1 Overview
10.11.2 Business segments
10.11.3 Product portfolio
10.11.4 Financial performance
10.11.5 Recent developments
10.11.6 SWOT analysis
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