ASEAN Smart Education and Learning Market, by Delivery Model (Classroom-Based, Desktop/ Mobile-Based, Simulation-Based), End-Use Industry (Higher Education, Transnational Education, TVET, Language Training, Early Childcare & Pre-School, Continual Professional Development, Qualifications, Assessment & Standards), Country/Region (Malaysia, Philippines, Indonesia, Singapore, Thailand, Vietnam, Rest of ASEAN (Cambodia, Laos, Burma & Brunei): ASEAN Opportunity Analysis and Industry Forecast, 2020–2027

ASEAN Smart Education and Learning Market Analysis:

ASEAN smart education and learning refers to the usage of technology to teach and educate people in the Association of Southeast Asian Nations. The ASEAN nations have unitedly formed a platform to incorporate technology and advanced learning methods in the education and learning industry. The world is going through a technological transformation and becoming more tech-savvy. To keep up with the advancement across various region in the world ASEAN countries have started highly investing in the education sector to modernize and keep up with the current market demand. ASEAN countries are adopting high-tech teaching methods which involve incorporating technology like smart notebooks, projectors, and other smart devices. They are trying to coordinate with educational material providers, software innovators, and hardware providers. The smart education and learning sector in ASEAN region is growing massively which is creating lucrative job opportunities for the residents of these countries.

Growing smartphone consumers,  developing ICT sector and government initiatives are the major factors driving the market growth

The Southeast Asian countries have seen a drastic rise in the smart phone users in the past decade. Growing users of smartphone technology has provided the governments an opportunity to provide education and learning classes on these devices only. The rise in  number of smartphones allowed ASEAN countries to create uniform platforms like educational mobile applications, online web courses, online classes, and other certification courses. This helped the region to provide high quality smart education at extremely cost-effective prices. Further, the region has highly developed information and communication technology (ICT) sector which enables them to provide education to even distant and remote places where technology is not much upgraded. Also, the governments in ASEAN region participate actively in the smart education and learning industry by creating awareness amongst people. They encourage the residents to use mobile learning platforms and other online courses being offered to enhance their skills. These factors are driving the growth of ASEAN smart education and learning market.

Lack of awareness to hamper the market growth

ASEAN population is highly unsure about the optimal choice of education course. They lack awareness about the availability of various type of courses and often miss on the opportunities of studying most useful and best courses. Also, sometimes due to availability of multiple courses they get confused amongst the correct option which compliments their skill set and often end up making wrong choices.

Formation of ASEAN Economic Community (AEC) and technological upgradations to create lucrative market opportunities

ASEAN countries have formed an economic forum by the name ASEAN Economic Community (AEC) to generate opportunities for its residents and increase economic activities. The economic community has standardized English language and made it their official language as well. AEC will help in the growth of economy of ASEAN countries  as one of its main purpose is to allow free-flow of commodities and services among themselves. This will help in increasing trade activities and facilitate in major revenue generation. Also, it has created job opportunities in the government sector and motivated the ASEAN population to take up English language courses. Job aspirants have become highly motivated to study more online courses and certification courses to bag these job opportunities. Further, technological upgradations like analytics-based personalized education and cloud-based solutions will create lucrative opportunities during the forecast period.

ASEAN Smart Education and Learning Market, by Delivery Model:

Simulation-based segment will be the most lucrative till 2027

Simulation-based delivery mode will have a dominating share in the global market and is expected to register a significant revenue during the forecast timeframe. Rapid technological upgradations in the integration of technical and cognitive skills will boost the market growth in ASEAN region. Growing adoption of simulation software, tools, and other software has been increased owing to the fact that it helps in better and deep learning. Aper from this, development in the computer hardware and software segment has allowed ASEAN countries to employ innovative and creative methodologies that uses simulation-based education. 

ASEAN Smart Education and Learning Market, by End-Use Industry:

Language training segment to register maximum growth

Language training segment is expected to register exponential growth in the ASEAN smart education and learning market during the forecast period. The language learning segment is growing in the ASEAN countries owing to the formation of ASEAN Economic Community (AEC). The community’s official language has become English. ASEAN countries are highly investing in language learning programs and particularly focusing on English. The motive behind language training in English is that it increases the chances of employability of a job aspirant. Also, it helps in dealing with outside world and ensures that no opportunity is lost due to language barriers. These factors have contributed towards the growth of language training segment.

ASEAN Smart Education and Learning Market, by Country/Region:

Malaysia to hold the largest market share 

Malaysia is anticipated to hold the largest market share in the ASEAN smart education and learning market during the forecast timeframe. Factors such as immensely strong information and communication technology (ICT) sector, rise in smartphone users, and growing internet penetration are driving the market growth in Malaysia. Further continuous development in IT and telecom sector will fuel the market growth.

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Key Participants in the Global ASEAN Smart Education and Learning Market:

Merger & acquisition and advanced product development are the frequent strategies followed by the market players

Some of the significant ASEAN smart education and learning market players include Adobe, Blackboard Inc., Extramarks, Cisco Systems, Inc., Saba Software, Scholastic Inc., SMART Technologies ULC, NIIT LTD., Educomp Solutions Ltd, Educated Solutions Corporation.

Market players prefer inorganic growth strategies to expand into local markets. 

ASEAN smart education and learning market players are emphasizing highly on acquisition & merger and advanced product development. These are the common strategies used by established organizations. To emphasize more on the competitor analysis of market players, the porter’s five force model is explained in the report.

Source: Research Dive Analysis