Post Production Market by Technique (VFX, Audio Processing, 2D-3D Conversion, Editing, and Others), Application (Movies, Television, Commercials, and Online Videos), and Regional Analysis (North America, Europe, Asia-Pacific, and LAMEA): Global Opportunity Analysis and Industry Forecast, 2022-2031

Global Post Production Market Analysis

The Global Post Production Market Size was $22,000.00 million in 2021 and is predicted to grow with a CAGR of 8.5%, by generating a revenue of $46,533.60 million by 2031.

Global Post Production Market Synopsis

Filmmaking is a collective process in which the director, producers, actors, cinematographers, assistant directors, and editors collaborate to develop the final result. Post-production is the stage of filmmaking that occurs after production and comprises of editing raw material into a final product that can be broadcasted in theatres or on television screens. A post-production firm is one that handles the final steps in the filmmaking process.

The popularity of films and television shows is driving the post-production sector forward due to the extensive usage of animation. Apart from films and videos, animation is used in schools as an educational tool to assist the learning process. Several government agencies, institutions, and enterprises, as well as a few high schools and middle schools, are launching programs that use 3D visualization as a teaching tool. Animation has grown in popularity in movies and education. Therefore, advancements in animation techniques will boost the post production market growth during the forecast period.

The high cost of post-production technology is projected to hamper the post-production market expansion. Skilled specialists and well-planned production methods are required for post-production. It also takes a great amount of time and money to complete the post production. Furthermore, post-production facilities and service providers confront significant obstacles due to the high expenses associated with meeting end-users' constantly changing expectations. These factors are projected to hamper the growth of the post production market demand during the forecast years.

High growth in streaming media, increasing production of films and television shows, and the rising trend of OTT platforms are some of the primary factors projected to drive the post-production market growth. Furthermore, higher Internet penetration, high adoption of mobile devices, and rising online content consumption have driven the expansion of the online video market, consequently leading to the post production market growth. Furthermore, rising demand for 3D and animated films, as well as increased cloud adoption in the post-production stage, are likely to present significant potential prospects for the post production market.

According to regional analysis, the North America post production market size accounted for the highest market share in 2021. The U.S. is a major post-production hub in North America. The rising media & entertainment, telecom, and education sectors is predicted to boost the post production market expansion in North America during the forecast period.

Post Production Overview

Post-production is a step in the filmmaking, video production, audio production, and photography processes. Post-production refers to all stages of production that take place after principal photography or the recording of individual program segments. The final stage of filmmaking is post-production, in which a team of editors and technicians combine all of the footage shot on location. After production is over, post-production begins, which includes both filming and editing. Post-production is the part of the film and video production process that occurs after filming or recording individual sequences. Post-production includes all aspects of completing a film, including editing, sound design and mixing, visual effects work (such as computer-generated imagery), color grading, and making an audio soundtrack.

COVID-19 Impact on Global Post Production Market

The COVID-19 outbreak posed unprecedented obstacles to the production process, with producers, studios, and networks struggling to discover solutions to resume filming safely. To tackle these obstacles, the pandemic expedited the technology-led transition towards production technology in television and movies. Many Hollywood films, including Mission Impossible 7 and Batman, had to halt production due to strict regulations and restrictions imposed during the pandemic. This is due to its vital role in editing and working together on post-production videos with graphics and visual effects (VFX). The steady influx of new video production projects on various video platforms around the world and the adoption of virtual production techniques by filmmakers in response to the COVID-19 outbreak's limitations is anticipated to create potential growth opportunities for post-production in the post-pandemic period.

In the post-COVID-19 period, this production technology will advance most of the visual work instead of expensive post-production processes, allowing filmmakers to plan their shoots in a different way. This factor is predicted to increase the market growth following the pandemic.

Popularity of Films and TV Shows Due to The Extensive Usage of Animation to Drive the Market Growth

Animation is being used in educational settings like schools to help pupils learn more effectively. It is no longer just used in movies and videos. For instance, post production is standard in science disciplines to use animation to break down difficult scientific explanations into a style that is both aesthetically appealing and simple to comprehend. Several government agencies, academic institutions, businesses, including NASA, and several high and middle schools are starting programs that use 3D visualization as a teaching tool at the same time. Animation has grown in popularity over the years in both the entertainment and educational industries. Therefore, advancements in animation methods are expected to boost the post production market expansion during the forecast period.

To know more about global post production market drivers, get in touch with our analysts here.

The High Cost of Post-Production Technologies is One of the Issues Impeding the Expansion of the Post-Production Sector

Post-production is a complicated technique that necessitates trained personnel and well-planned production methods. For instance, before beginning operations, post production systems need to go through a testing process. The entire process requires a large amount of time and investment. Furthermore, post-production facilities and service providers confront significant obstacles owing to the high expenses associated with meeting end-users' constantly changing expectations. Addressing post-production demands incurs enormous expenditures for service providers. These factors are projected to hamper the growth of the post production market during the forecast period.

The Expansion of Digital Marketing to Drive Excellent Opportunities in the Market

Customers are increasingly spending time on digital channels. Therefore, marketers upload content on the network for the marketing and promotion of products and services. Meanwhile, social media networks have become more visual-oriented, with platforms regularly redesigned to foster visual content, which has enhanced their popularity. Therefore, marketers are increasingly utilizing social media channels to promote their services via video commercials. As visuals are the primary source of content across media networks, the expansion of social media networks will add to the global post production market revenue in the upcoming years.

To know more about global post production market opportunities, get in touch with our analysts here.

Global Post Production Market, by Technique

Based on technique, the market has been divided into VFX, audio processing, 2D-3D conversion, editing, and others. Among these, the VFX sub-segment accounted for the highest market share in 2021 and is estimated to show the fastest growth during the forecast period.

Global Post Production Market Size, by Technique, 2021

Source: Research Dive Analysis

The VFX sub-segment accounted for a highest post production market share in 2021 and is anticipated to show the fastest growth during the forecast period. The rising demand for high-quality content has resulted in an increase in the use of VFX. VFX is used to change, develop, and enhance live-action media in order to include effects that might otherwise be missed during live-action filming. This aids in the creation of special effects such as fire, explosions, the creation of creatures, and the destruction of objects, as well as allowing viewers to better understand the tale. VFX is also commonly used in television shows, movies, advertisements, video games, and other media. Furthermore, digital video streaming services such as Netflix, Amazon Prime Video, and Hulu are becoming increasingly popular. Therefore, high-quality content and VFX are becoming increasingly vital in the entire entertainment industry. Smart gadgets such as high-definition televisions, cellphones, laptop computers, and tablets are also being utilized to promote the expansion of digital video streaming services. VFX is also used in movies and TV shows by several video providers and companies.

Global Post Production Market, by Application

Based on application, the market has been divided into movies, television, commercials, and online videos. Among these, the television sub-segment accounted for the highest revenue share in 2021.

Global Post Production Market Share, by Application, 2021

Source: Research Dive Analysis

The television sub-segments accounted for the highest post production market share in 2021. Post-production in television includes editing, video editing, sound editing, animation and visual effects insertions, screening, and the start of the airing process.. The introduction of a number of online streaming services such as Netflix, Amazon Prime, and Hulu is changing the way people watch television. Such services provide users with commercial content while charging a monthly fee. Furthermore, the easy availability of digital video recorder (DVR) services allow consumers to bypass commercials, significantly adding to market development during the forecast period.

Global Post Production Market, Regional Insights

The post production market was investigated across North America, Europe, Asia-Pacific, and LAMEA.

Global Post Production Market Size & Forecast, by Region, 2021-2031 (USD Million)

Source: Research Dive Analysis

The Market for Post Production in North America was the Most Dominant

The North America post production market analysis accounted for a highest market share in 2021. The rising media & entertainment, telecom, and education sectors is expected to boost the post-production market expansion in North America during the forecast years. The development of online streaming platforms, as well as the necessity for engaging and visually captivating material across numerous industries, are driving the need for high-quality content in North America. Therefore, there is an increasing demand for post-production services to create high-quality material that stands out and catches the attention of people. Technological improvements have made it easier and more accessible to make high-quality content. This is especially true in North America, where a major emphasis is placed on innovation and technology. Several North American post-production companies are at the forefront of developing and implementing new technologies and techniques for producing high-quality content. The advertising industry in North America is vast and growing, and it is increasingly focusing on providing aesthetically interesting and engaging content. This has resulted in an increase in demand for post-production services in the region, as businesses seek high-quality content for their advertising campaigns.

Competitive Scenario in the Global Post Production Market

Investment and agreement are common strategies followed by major market players. For instance, in 2020, Clatter & Din, a Seattle-based post production firm, was acquired by Formosa Group and will be rebranded as Formosa Interactive Seattle. This is intended to boost the company's business in the post-production industry.

Source: Research Dive Analysis

Some of the leading post production market players are Amazon.com Inc., Animal Logic Pty Ltd., AT and T Inc., Comcast Corp., Deluxe Entertainment Services Group Inc., ErosSTX Global Corp., Framestore Ltd., Lantern Entertainment, Lions Gate Entertainment Corp., Netflix Inc., and Adobe.