The Global Frozen Chicken Market Projected to Grow at a CAGR of 7.8% and Generate a Revenue of $46,468.4 Million by 2032

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The global frozen chicken market is predicted to be valued at $46,468.4 million by 2032, surging from $22,200.0 million in 2022, at a noteworthy CAGR of 7.8%.

Impact Analysis of COVID-19 on the Frozen Chicken Market

The frozen chicken sector, like many other sectors in the food industry, experienced disruptions in its supply chain during the COVID-19 pandemic. Lockdowns, restrictions on movement, and disruptions in transportation and logistics led to delays in the distribution of frozen chicken products. This affected both domestic and international supply chains. As restaurants, hotels, and catering services faced closures or reduced capacities due to lockdowns and social distancing measures, the demand for frozen chicken from these sectors declined significantly. This shift in demand patterns had a direct impact on several suppliers and distributors. The frozen chicken has an international market as several products are being exported and imported across borders. The pandemic led to import and export restrictions, as well as disruptions in the processing and distribution of frozen chicken in many countries. This created challenges for international trade of frozen chicken products.

Global Frozen Chicken Market Analysis

Frozen chicken offers an extended shelf life compared to fresh chicken. This longer shelf life is attractive to consumers as it allows them to buy in bulk, reducing the frequency of grocery shopping. This convenience is particularly appealing to busy individuals or those who may live in areas with limited access to fresh poultry. The longer shelf life of frozen chicken contributes to reduced food waste. Consumers can purchase larger quantities without the fear of spoilage, promoting sustainability and cost-effectiveness. Moreover, consumers can take advantage of bulk purchasing options for frozen chicken due to its longer shelf life. This is especially beneficial for families or individuals looking to save money by buying in larger quantities. Frozen chicken can be stored for an extended period, reducing the pressure on fresh supply chains. This stability is crucial, especially during disruptions such as transportation challenges, adverse weather conditions, or pandemics, ensuring a more reliable source of protein for consumers. Freezing is an effective method for preserving the nutritional value of chicken. Consumers are increasingly concerned about the quality and safety of their food, and frozen chicken provides a solution that retains essential nutrients.

The availability of certain chicken species can be highly seasonal, which can impact the stability of supply and demand. Storing large quantities of chicken can be costly and require specialized facilities like cold storage warehouses, which can strain financial resources. Moreover, maintaining the quality and freshness of chicken during the off-season can be challenging. Freezing and thawing processes can affect texture and flavor, potentially leading to reduced consumer satisfaction. Maintaining a consistent shelf life is crucial to avoid spoilage and wastage. Seasonal fluctuations in chicken availability can lead to price volatility. When supply is high during peak seasons, prices may drop, affecting the profitability of producers and distributors. On the contrary, during off-seasons, prices may rise due to limited supply, impacting consumer affordability. Furthermore, consumer preferences may also shift with seasonal availability. They may become accustomed to certain types of chicken during peak seasons, and finding suitable substitutes during off-seasons can be a challenge. This is expected to affect consumer purchasing behavior and brand loyalty.

The rise of e-commerce has created new channels for distributing frozen chicken products. Online platforms provide an avenue for companies to reach a wider customer base, especially in regions where traditional retail infrastructure may be limited. Online shopping offers convenience to consumers who can now purchase frozen chicken products from the comfort of their homes. This is particularly appealing to busy individuals who may not have the time to visit physical stores. Moreover, the ability to browse through a variety of products, compare prices, and read reviews enhances the overall shopping experience for consumers. E-commerce allows for the implementation of innovative marketing strategies such as flash sales, bundled promotions, and personalized recommendations based on consumer behavior.

Global Frozen Chicken Market, Segmentation

The frozen chicken market is segmented on the basis of type, product distribution channel, and region.

Type:

The type segment is classified into chicken breast, chicken thigh, chicken drumstick, chicken wings, and others. Among these, the chicken drumstick sub-segment is anticipated to be the fastest growing during the forecast period. Chicken drumsticks are convenient and easy to prepare making them a preferred choice for busy consumers who seek quick and hassle-free meal options. The frozen nature of these products adds to the convenience factor allowing consumers to store them for longer periods. Chicken drumsticks are versatile and can be prepared in various ways such as grilling, baking, frying, or even in stews. This versatility makes them suitable for a wide range of culinary preferences, contributing to their popularity in the frozen chicken market. Moreover, the affordability of chicken drumsticks compared to other cuts of chicken may contribute to their popularity. Consumers looking for cost-effective protein sources may opt for chicken drumsticks, boosting the demand for this segment in the frozen chicken market. Furthermore, effective marketing strategies and product innovations, such as flavored or marinated frozen chicken drumsticks, can drive consumer interest, and increase sales. Companies that invest in promoting the convenience and taste of their frozen chicken drumstick products are expected to experience higher demand.

Product:

The product segment is further classified into chicken nuggets, chicken popcorn, chicken fingers, and chicken patty. Among these, the chicken nuggets sub-segment is projected to witness the highest CAGR in the upcoming years. Chicken nuggets are known for their convenience and quick preparation time, making them a popular choice for busy households. Consumers appreciate the ease of cooking frozen chicken nuggets, making them a convenient option for snacks, lunches, or quick dinners. Chicken nuggets are often considered a kid-friendly food item. Their bite-sized nature and crispy texture make them appealing to children. Many parents find chicken nuggets to be a convenient and well-liked option for meals that children enjoy. Manufacturers within the frozen chicken market continually introduce new flavors and varieties of chicken nuggets to cater to diverse consumer tastes. This innovation helps maintain consumer interest and drives sales within the segment. Due to the growing focus on health & wellness, there is an increasing demand for healthier versions of chicken nuggets. Manufacturers have responded by introducing products with reduced sodium, lower fat content, and clean-label ingredients to meet the changing preferences of health-conscious consumers. The availability of chicken nuggets in various retail outlets and through e-commerce channels has expanded their reach. Consumers can easily purchase frozen chicken nuggets in supermarkets, grocery stores, and online platforms, contributing to the segment growth.

Distribution Channel:

The distribution channel segment is further classified into supermarkets/hypermarkets, convenience stores, specialty stores, and online retail. Among these, the online retail sub-segment is projected to witness the highest CAGR in the upcoming years. Online retail provides a convenient way for consumers to purchase frozen chicken products without the need to visit physical stores. This convenience is particularly attractive to busy individuals or those who may have limited access to local supermarkets. Online platforms often offer a broader range of frozen chicken products compared to brick-and-mortar stores. Consumers can explore various cuts, brands, and specialty products, enhancing their choices and allowing them to find specific items that might not be readily available locally. The ability to have frozen chicken products delivered directly to one's doorstep is a significant advantage of online retail. This eliminates the need for consumers to transport frozen goods themselves, providing an added layer of convenience. Online retailers can leverage digital marketing strategies and promotions to reach a wider audience. This includes targeted advertising, social media campaigns, and special promotions, which can attract and retain customers. Online platforms provide an opportunity for retailers to educate consumers about the frozen chicken products they offer. Detailed product descriptions, cooking instructions, and customer reviews can help consumers make informed purchasing decisions.

Region:

The frozen chicken market in Asia-Pacific is projected to show the fastest growth during the forecast period. The increasing demand for seafood, including chicken, due to its perceived health benefits and nutritional value, is a significant growth driver. Frozen chicken provides a convenient and longer shelf-life option for consumers. Urbanization and changing lifestyles in many APAC countries have led to a shift in dietary preferences. The convenience of frozen chicken products fits well with the fast-paced lifestyles of urban consumers. Improvements in cold chain logistics and storage technology have enhanced the distribution and availability of frozen chicken products. This has allowed suppliers to reach more remote and inland areas efficiently. Government initiatives and regulations related to food safety and quality standards have played a vital role in shaping the regional frozen chicken market. Compliance with these standards is crucial for market players to maintain consumer trust. Companies that promote sustainable sourcing and environmentally friendly practices may have a competitive advantage. The expansion of retail outlets and the increasing popularity of e-commerce platforms have provided consumers with more access points to purchase frozen chicken products.

Key Players in the Global Frozen Chicken Market

Some of the companies operating in the frozen chicken market are Tyson Foods, Inc., JBS S.A., Cargill, Incorporated, Farbest Foods, Perdue Farms, Sanderson Farms, Inc., Hormel Foods Corporation, Inghams Group Limited, BRF S.A., and Pilgrim's Pride Corporation.