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The global automotive infotainment market share is predicted to be valued at $20,720 million by 2030 surging from $10,035.70 million in 2021, at a noteworthy CAGR of 8.32%.
The COVID-19 pandemic has led to severe disruptions that have affected production and supply chain levels of the automobile sector. Due to lockdown in many nations throughout the world, the coronavirus pandemic has had a disastrous effect on growth of the vehicle infotainment sector globally. Lockdowns caused a widespread shutdown of many industrial operations around the world, including those in the automotive industry. The automobile industry's supply chain and production levels were negatively impacted due to non-availability of raw materials and laborers. As a result, the COVID-19 pandemic has adversely affected the automobile infotainment market.
Major automotive players such as Fiat, Volkswagen, PSA Group, General Motors, and BMW were forced to halt production, the pandemic had an impact on the industry's overall growth in 2020 and the first few months of 2021. Since the development of this market is strongly tied to the manufacturing of vehicles, this scenario had a negative impact on the automotive infotainment market size particularly in the European and North American countries.
Electronics and sensors, together with infotainment systems, are projected to be development drivers of the automotive infotainment market. The use of smart phones with Android operating systems has also dramatically increased. As most Original Equipment Manufacturers (OEMs) use Android operating systems for mid- to high-end automobile segments, a similar trend is anticipated in the automotive industry. The market for Android OS in automotive entertainment systems is being driven by rise in sales of low-end vehicles, which has led to cost optimization of Android-based chipsets that are embedded in the system. In the automotive business, infotainment systems with sophisticated smartphone integration are popular. The most recent addition to the list is Skoda's smartphone integration technology. These are the major factors anticipated to boost the automotive infotainment market share during the analysis timeframe.
However, use of touch screen infotainment system while driving will distract the driver and eventually increase possibility of an accident. This problem is projected to limit the market growth within the anticipated time frame. Additionally, high cost of a high-resolution touch screen display is also anticipated to restrain the market expansion throughout the forecast period. Despite significant advancements in automotive infotainment technology, cyber security is still a major concern. Each component of automotive infotainment system such as hardware, software, mobile apps, and Bluetooth are susceptible to cyber-attacks. Thus, threats due to cyber security are anticipated to hamper the global automotive infotainment market.
As the technology has progressed, automakers are introducing Digital Monitoring Systems (DMS) and Advanced Driver Assistance Systems (ADAS) into their vehicles. As these systems are installed in the driver's infotainment system for monitoring and regulating purposes, their parking assistance and traffic update features of ADAS and DMS aid the driver during their travel. The automotive infotainment market share is seeing new growth opportunities as a result of these technical developments in driver safety. Also, OEMs have a significant opportunity to offer cost-effective options across all car segments due to rising integration of smartphones with in-vehicle infotainment systems. This further is predicted to drive revenue growth of the automotive infotainment market.
The global automotive infotainment market is segmented based on system type, distribution channel, vehicle type, and region.
System Type:
The system type segment is further classified into entertainment system, connectivity system, and driver assistance system. Among these, entertainment system sub-segment is anticipated to have a dominant market share and shall surpass $10,464.7 million by 2030, with an increase from $5,209.3 million in 2021. Improved communications and transportation infrastructure as well as lower operating costs of the entertainment system are factors that are anticipated to increase demand for in-car entertainment systems. The global market for in-car entertainment systems is anticipated to rise as a result of ongoing developments in wireless communication services and In-Vehicle Infotainment (IVI) automotive entertainment gadgets.
Market Type:
The market type segment is further classified into Original Equipment Manufacturers (OEMs) and aftermarket. Aftermarket sub-segment is projected to be fastest growing market share and shall surpass $7,877.9 million by 2030, with an increase from $3,708.4 million in 2021. Due to easy service and advancement of technologies. Additionally, supply of aftermarket automotive entertainment systems is affordable, which is anticipated to boost demand for these systems. Also, revenue growth of aftermarket sub-segment is anticipated to increase due to increased production and application of base model automobiles by vehicle manufacturers.
Vehicle Type:
The vehicle type segment is further classified into passenger vehicle and commercial vehicle. Passenger vehicle sub-segment is anticipated to have a dominant market share and shall surpass $15,451.5 million by 2030, with an increase from $7,353.3 million in 2021. Increasing demand for passenger cars is due to as it offers advanced technology and safety features, with cabin comforts requiring advanced infotainment systems. Additionally, government measures to adopt electric vehicles, environmental controls, modifications to the used-car market, and OEM market shares are all predicted to fuel demand for passenger cars. Thus, during the forecast period, it is believed that these factors will fuel the market expansion.
Region:
The automotive infotainment market in Asia-Pacific is projected to show the fastest growth. This region’s market generated a revenue of $3,330.7 million in 2021 and is projected to reach up to $5,861.8 million by 2030. This expansion is due to Asia-Pacific's increasing passenger automobile sales and production capacity. Rising income levels and high demand for cars have been linked to growth of the luxury and mid-sized premium car segment. Additionally, increasing disposable income encourages people to purchase passenger automobiles with the most cutting-edge features.
Some of the leading automotive infotainment market players are
In December 2021, Bosch created a high-performance infotainment domain computing system specifically designed for cars currently available in the market and those coming in future. The company introduced technologies such as in-car communication, in-car payment, video streaming, voice assistants, and others. Information domain computer provides vehicle manufacturers a powerful, versatile, scalable, and cost-effective control unit for the next generation of in-vehicle technology. It supports numerous in-vehicle systems in a single package.
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