How Rapid Adoptions and Innovations in Women’s Active Wear Have Transformed the Entire Sports Apparel Market?

Over the years, numerous sportswear manufacturers across the globe incessantly focused on devising and implementing strategies on various sports products targeting only the male consumers. But nowadays, due to the increasing prevalence of female fitness enthusiasts, awareness about the health benefits of persistent workout routines, and significant endorsements done by prominent female celebrities has completely changed the game for women’s active wear in the global sportswear market. Hence, due to these factors, the sales of sports clothing and footwear for women are exceedingly surging, and hence seems to outpace men’s sports clothing and footwear in the coming years.

Another prime reason that is revolutionizing the women’s sports clothing market is the innovative, dynamic style trends that has constantly been upgrading over the years. Sportswear is not just about comfortability for females, but they are increasingly concerned about the style, trends, designs, and whether the sports shoes are matching with their sports clothing. In addition, there has been a consequent increase in the standard of living among people, and hence they are intriguingly keen to adopt the upcoming trends while they can. Furthermore, changing lifestyle of the people to buy the latest clothes or footwear or the most popular ones out on the store is increasing the demand for sports apparels among women all the more.

According to the report published by Research Dive, the global sports apparel market is expected to generate a revenue of $267,576.3 million by 2028, growing rapidly at a CAGR of 4.8% during the forecast period 2021-2028.

How Has Rapid Adoption and Innovations in Women’s Active Wear Transformed the Entire Sports Apparel Market?

Women’s active wear have undergone remarkable changes over the last couple of years not only in terms of consumption pattern, but also in terms of innovation, comfortability, and most importantly price. Females have bid farewell to the conventional baggy cotton sweatshirts and weave leg warmers which was extensively used in the previous years, and hence now it is being replaced by innovative performance fabric. Synthetic stretch fabric, breathable clothing fabric, and nylon empowered active sports apparels provide exceptional comfort for optimized athletic performance.

In addition, introduction of innovative sports apparels from dominating sports manufacturers provided dozens of features including static resistance, quick drying, maximum breathability, thermal resistance, and chemical resistance. Introduction of sports apparels with these features whilst maintaining comfortability and attractive design further revolutionized the women’s sports clothing market worldwide. Thus, active apparel today is incessantly coping and trying to keep up with the creative blend of style, performance, and comfort.

Wearing the right sports apparel is pertinent for females, especially when they are engaging in excessive, strenuous physical activities or sports. By doing so, they get a full range of motion and movement while performing that activity with a great deal of comfort, ultimately making them more confident while working out which will further enhance their overall athletic performance.

The Way Ahead for Women Sportwear in the Coming Years

Earlier, there were very few brands that unremittingly focussed on women sports apparel, but nowadays some of the leading brands like Nike, Puma, Adidas, and Under Armour are actively engaged in launching innovative sports apparel products for women across the globe. Lululemon is another leading women’s brand that is focussed on providing maximum comfortability in all of their product ranges. Thus, nowadays, there is an entire industry consisting of various brands that lays emphasis on making only ladies sportswear and apparels across a broad range of sports and styles. The rising prevalence in sports clothing trends favour sports clothing manufacturers to expand their product lines in different categories, including tops, swimwear, innerwear, outerwear, athleisure, yoga pants, and many more. Thus, increasing awareness about the benefits of physical exercise among women and persistent launches and innovations in women’s sports apparels is further expected to create ample opportunities for the women sportswear market growth in the upcoming years.

About the Author(s)

 

Shreeras Shetty

Shreeras Shetty is currently working in the content writing industry and has a Bachelor’s degree in management studies specializing in marketing. He is passionate about writing and is gaining a significant experience in the Market Research Industry. Outside the office, Shreeras is actively engaged in recreational activities like playing football, trekking, traveling, and athletics.