How Media Industry and Video Production Adopt New Technology and Practices to Deliver Content Effectively?

The Covid-19 pandemic has changed the entire world, starting from living a social lifestyle to adopting new work culture. It has devastated various industries to the extreme and at the same time affected the media industry and video productions drastically. Many film productions, short video releases have been delayed due to the crisis. The movies which are scheduled for the big screen have been shifted to digital or OTT releases. Moreover, many television shows have been pushed back, and repeat episodes were played to sustain the TV shows. Due to stringent restrictions on travel, many film production industries have no way left but to hold for a longer period. This has caused a downfall for the industry as well as for all depending peripheral workers.

Impact of Covid-19 on Television Shows and Film Production

Covid-19 has impacted all film industries all across the globe. Many blockbuster movies were postponed to their release dates because of the lockdowns, restrictions, and unavailability of resources. Movies of James Bond-No Time to Die, Mission Impossible Series, and Fast and Furious series were announced not to release until 2021. Similarly, some super-hit television shows were unable to reach their final episodes due to the spread of the Covid-19 pandemic. For instance, The Walking Dead was happy to release its tenth season, then as the pandemic hit, the crew was unable to deliver the last episode and unable to complete remote post-production. During this period, in an interview with USA Today, Network chairman Mark Pedowitz said to prepare the crew to face any challenge that “Right now certainty is a hard thing to believe”.  

Future of Media Industry with Remote Post-Production

During the COVID-19 pandemic, cinemas are battered. Many production houses were suffered from bankruptcy due to local restrictions, social distancing protocols, and a disastrous blend of debt. This led many film production, television shows to adopt telecommuting. Technologies like Zoom, a digital platform of video calling and conferences, and many other platforms helped the industry to allow on-air collaboration. Usually, actors need to be always present on sets and travel to physical locations to film. However, advanced technologies enable film production professionals to carry on video production from anywhere with cloud-based collaboration platforms. With the integration of applications like Adobe Premiere, After Effects to Final Pro, and Avid Media Composer, video projects can be carried out from anywhere. These factors are predicted to drive the growth of the global media industry in the near future.

How to Create Video Productions Remotely?

There exist lists of best practices that are developed to carry out remote post-production teamwork in a better way. Some of them are listed below:

• Establishing Video Production Workflows- The main objective of setting workflows is to make clear deadlines, establish priorities, and ensuring that there is no misinterpretation of tasks. Most importantly, keeping everything simple and user-friendly will help team members and newcomers to catch the workflow easily.
   
• Prioritizing Ongoing Communication- Making communication remotely is a tough job. So to perform clear interaction, and ask queries, interfaces like Zoom or Slack, can help better instead of just emailing.
   
• Organizing Asset Management- Keeping every small to big audio or video clip is important in this field. Even short video projects have tons of raw images, audio files, video clips, texts, and other important messages. So, in cloud-based platforms, structural and logical film management is very much important. It can be simple with the help of Dropbox, Google Drive, an Enterprise Server, or any other storage options.
   
• Creating Roles and Task Managers- A better outcome of working remotely is to distribute and manage the task levels among the team members. There should be top-level admins who should check the workflow, their progress, and final approval.

The Bottom Line

With the transformed landscape of the media and video production industry, the demand for OTT platforms likes, Netflix, Disney+, and HBO Max is expected to experience a vertical surge in the near future. The global media industry is soon going to be flooded with exponential growth in the coming future. Moreover, the growing advancement of cloud and physical storage and the development of new powerful tools will augment the video production and media industry to work remotely in an efficient manner.

About the Author(s)

     

Rosy Behera

Rosy Behera holds a bachelor’s degree in Electrical and Electronics Engineering and is currently working as a content writing professional. She loves to portray her thoughts and ideas via her command on words. Grabbing her audience’s attention with her creative write ups is one of her biggest assets. Apart from writing, she is a certified “Odisi” dancer and has done Gardharva in Drawing, Painting and Arts. She always explores new things through travel and is a big foodie.