How Has Fitness Activities Triggered the Demand for Green Tea Across the Globe?

Green tea consumption significantly enhances various aspects of brain function such as mood, reaction time, concentration and memory, making you more alert to perform workouts, or carry out various task throughput the day. Caffeine is an active ingredient in green tea, clearly not as much as coffee but enough to trigger a powerful response without having the jittery effect which is caused when you consume excessive caffeine. Green tea consumption appreciably speeds up or facilitates the entire fat burning process when meddled with a proper fitness workout routine whilst maintaining a consistent diet plan. In addition, green tea is an impeccable source of powerful antioxidants, that impressively protects us from oxidative damage that can lead to chronic inflammation, which further leads to chronic diseases, such as cancer. Hence, the antioxidants present in green tea can help lower the risk of some cancers like prostate cancer, breast cancer, colorectal cancer, and others.

According to the report published by Research Dive, the global green tea market is expected to generate a revenue of $34,044.3 million by 2028, growing exponentially at a CAGR of 11.9% during the forecast period (2021-2028).

How Has Fitness Activities Favored the Green Tea Adoption Among People?

Nowadays, especially after the pandemic, people across the globe have increasingly made workouts an integral part of their routine in order to maintain their physical health, especially during these unprecedented times. Hence, the number of health-conscious or fitness conscious people have dramatically increased, also due to the increasing prevalence of yoga and pilates among people. There has also been a substantial increase in the number of gyms worldwide, having a lot more innovative machines in order to effectively target and enhance various muscles in the body. Hence, people working out in gyms are lot more food and beverage-conscious than folks performing regular exercises.

Also, lot of people can be seen engaging in various sports like football, cricket, badminton, etc. either in their respective vicinity or residential complexes or on the grounds. We might also witness a lot of people jogging in the mornings or evenings while we walk on the road. The sales of both conventional and gear cycles have remarkably skyrocketed over the past few months, owing to the rising inclination of people to go on for a quick or long ride to enhance their physical fitness whilst having gist of enriching, fresh nature, especially in the mornings. Thus, it is evident that people have subsequently adopted the fitness lifestyle, especially after the pandemic. This adoption of fitness lifestyle among people have massively impacted the nutritional beverage industry, enabling people to drink nutritive beverages like green tea that provides innumerable benefits to the body. Furthermore, the rapid adoption of green tea during the pandemic was highly witnessed, owing to the immunity boosting properties provided by them.

The Way Ahead for Green Tea in the Coming Years

Green tea was first originated in China and is today extensively consumed all across the globe due to the presence of immunity boosting properties and various other health benefits provided by them. Hence, people around the globe are increasingly becoming aware about its numerous benefits to the body. In addition, the rising demand for beverages with high nutritive properties like matcha green tea and increase in the number of health-conscious people across the globe is further expected to increase the demand of green tea. Furthermore, persistent improvements in the existing green tea products and introduction of new green tea products in order to diversify the product portfolio of prominent players of the green tea market according to the demands of the customers are further expected to create tremendous opportunities for the global green tea market growth in the near future.

About the Author(s)

Princy A. J

Princy holds a bachelor’s degree in Civil Engineering from the prestigious Tamil Nadu Dr. M.G.R. University at Chennai, India. After a successful academic record, she pursued her passion for writing. A thorough professional and enthusiastic writer, she enjoys writing on various categories and advancements in the global industries. She plays an instrumental role in writing about current updates, news, blogs, and trends.