FanPlayIoT Platform: Redefining Sports Industry with Microsoft Azure

How is IoT Redefining Sports?

With the advent of technology, IoT (Internet of Things) has changed the definition of connection through web. Many industries are harnessing IoT to get the best out the ever-evolving technology. Sports industry is no exception. The implementation of IoT is going to revolutionize the sports and gaming industry in near future.

IoT is transforming the way of providing training to the players. An amalgamation of advanced analytics and sensors and game video allows the coaches to process a greater amount of data to attain metrics on the efficiency, performance of the players.

Implanted devices including built-in chips and smart insoles enables real-time tracking of the health updates of the players. IoT is also used for fan engagement. It improves the experience of smart stadiums viewing, digital engagement of the audience.  

FanPlay’s IoT Partners with Microsoft Azure

FanPlayIoT is an engagement platform dedicated to sports lovers. It helps the sports fans to participate in the sport of their choice with an interactive manner by incorporating the advanced wearable technologies with cloud and deep analytics. Recently, FanPlayIoT has partnered with Microsoft Azure to boost and offer groundbreaking engagement experiences for fitness and sports aficionados.

FanPlayIoT has arrayed the platform during the Indian Premier League (IPL) 2020. Importantly, the development of this platform was aimed to offer a seamless engagement experience for the fans of Chennai Super Kings (CSK).

A sensing network has been used in designing the platform. The network includes wearables, apps, IoT devices.  Microsoft Dynamics 365 enables the platform to integrate with social media networks.

What are the Features of FanPlayIoT Platform?

Launched in September 2020, the FanPlayIoT platform tracks the real-time emotions of sports fans, through IoT devices and wearables. The unique FanEmote metric is used to assess the fans’ expressions. FanEmote metric is a derivative of a mixture of emotional, verbal, and motion vectors.

Another feature of this platform is that it helps its users to keep track of their own health and wellness goals. The users will get access to the expert advice related to fitness and wellbeing from the sporting legends.

The most amazing feat for this platform is that it enables the user to have real-time interaction with their favorite players. In addition, the users of the platform get rewards from the sponsors of FanPlayIoT.

How FanPlayIoT Platform Helps in Sports Augmentation?

FanPlayIoT is not only a platform for fan engagement, but it offers some promising features for the players.

Movement Tracking

The IoT platform has made the training and monitoring of each player effortless. The platform also helps in preparing the players for their highest performance. A health digi-book for each player makes it easier to perform a quick quantitative athlete performance assessment.

Cheering of Fans

FanPlayIoT helps the players and teams to hear the cheers and applauds of their fans worldwide. The players can experience the emotions their fans in real-time by streaming into the stadium or social media platforms. This opens up an opportunity of bi-directional engagement between the players and the audience.

Opportunities for Sponsors

The platform provides the sponsors a sole opportunity to reach out to the fans directly and reward them based on their engagement level, claps, and cheering in the match.

The sponsors can get opportunities to advertise by picking up the perfect highlights of the match based on the fan preferences and reach out to the audience who missed the live telecast.

A Few Words from the Leaderships

 “In today’s unprecedented times, we are all reimagining experiences for the virtual world. When sporting events are being held in restricted settings, innovative fan engagement channels become highly relevant. We are excited to collaborate with FanPlayIoT to enhance the experience of sports enthusiasts around the world on their unified digital experience. Being powered by Microsoft’s scalable and secure cloud platform allows FanPlayIoT to engage with varying audiences and improve their experiences with intelligent feedback loops.”

- Sangeeta Bavi, Director, Startup Ecosystem, Microsoft India

“We are excited to leverage the power of Microsoft Azure to create a platform that amplifies the passion and emotions of sport enthusiasts in a unique way. SportsTech is poised to scale new heights not just in India but across the world, and we are committed to introducing new innovations for gamifying fan engagement. Our Azure-based platform captures the fan passion quotient in real-time and enables us to reward those super fans through brand partnerships using neuromarketing principles.”

-Dr. Mohan Kumar, Founder, FanPlayIoT

Conclusion

FanPlayIoT platform has made it clear that Microsoft Azure has many opportunities for the small and medium businesses. With the deep technical expertise and go-to-market resources of Microsoft, startups will be able to innovate new solutions.

About the Author(s)

Princy A. J

Princy holds a bachelor’s degree in Civil Engineering from the prestigious Tamil Nadu Dr. M.G.R. University at Chennai, India. After a successful academic record, she pursued her passion for writing. A thorough professional and enthusiastic writer, she enjoys writing on various categories and advancements in the global industries. She plays an instrumental role in writing about current updates, news, blogs, and trends.