Increasing Popularity of Point-Of-Sale Software across the Retail and Restaurant Sector to Boost the Growth of the NA and EMEA POS Software Market

Both NA and EMEA markets have a high demand for POS systems due to the widespread adoption of technology in business operations. Especially, small and medium-sized businesses are increasingly adopting POS systems to streamline their operations and improve customer experience. The key features of POS systems are generally the same in both regions, including transaction processing, inventory management, and sales reporting. Moreover, in recent years, both regions have observed a significant shift toward cloud-based POS systems. Cloud-based systems offer businesses the flexibility to access data from anywhere, lower upfront costs, and the ability to scale up or down as needed. 

Despite the similarities, there are notable differences between NA and EMEA POS systems, primarily in terms of market size and technology adoption. NA POS systems are generally more advanced than their EMEA counterparts, with a higher adoption rate of newer technologies such as mobile POS and contactless payments. This is mainly due to the larger market size and greater investment in technology in North America. On the other hand, EMEA POS systems are more varied with a wider range of systems available to businesses. This is due to the fragmented nature of the EMEA market, which includes many different countries with unique regulations and payment systems. 

Forecast Analysis of the NA and EMEA POS Software Market

According to the report published by Research Dive, the NA and EMEA POS software market is envisioned to generate a revenue of $21,140.1 million and rise at a stunning CAGR of 12.7% throughout the forecast timeframe from 2022 to 2031.

The growing digitization and increasing popularity of cashless transactions particularly in the retail and restaurant sectors across North America, Europe, and the Middle East & Africa are expected to fortify the growth of the NA and EMEA POS software market over the analysis timeframe. Besides, the increasing demand for POS software for a wide variety of applications such as tracking sales records, handling payments, managing customers, analyzing sales trends, and many more are predicted to amplify the growth of the market during the forecast period. Moreover, the technological advancements in the POS market such as untethered POS systems, seamless omnichannel experience, POS data analytics, cloud-based software, and many more are expected to create wide growth opportunities for the NA and EMEA POS software market during the analysis period. However, the expensive software upgrades and security risks associated with POS software may impede the growth of the market over the estimated period. 

The major players of the NA and EMEA POS software market include Diebold Nixdorf, Incorporated, Fujitsu, Toshiba Corporation, Oracle Corporation, Enactor Limited, Aptos, LLC, Flooid, GK Software SE, Sitoo, NCR Corporation, and many more. 

NA and EMEA POS Software Market Developments

The key companies operating in the industry are adopting various growth strategies & business tactics such as partnerships, collaborations, mergers & acquisitions, and launches to maintain a robust position in the overall market, which is subsequently helping the NA and EMEA POS software market to grow exponentially. For instance:

• In January 2022, NCR Corporation, an American software, consulting, and technology company announced its partnership with Google Cloud, a suite of cloud computing services. With this partnership, the companies aimed to bring additional platform and cloud capabilities, including AI and machine learning solutions to retailers worldwide to deliver exceptional experiences for consumers.
   
• In August 2022, Toshiba Tec, a subsidiary of Toshiba, one brand that provides a wide range of televisions with advanced features and technologies, developed a shared POS platform for retailers which also designed to provide additional services such as creating customized systems for clients by adding features through the cloud. Moreover, the platform could help retailers in the US to track store and online sales to streamline product returns.
   
• In March 2023, Fujitsu, a Japanese multinational information and communications technology equipment and services corporation announced its acquisition of GK Software, a global player in cloud services for retail. With this acquisition, GK Software aimed to expand its existing retail capabilities, improve its digital retail experiences, and leverage its AI and HPC.

Most Profitable Region

The EMEA point-of-sale software market is expected to hold the highest share of the market. The increasing adoption of POS software in this region for promoting electronic payments and providing innovative solutions and services to customers with the development of mobile POS and biometrics in POS is expected to drive the regional growth of the market over the estimated timeframe. 

Covid-19 Impact on the NA and EMEA POS Software market

Though the rise of the novel coronavirus has devastated many industries and caused a severe economic crisis, it has had a positive impact on the NA and EMEA POS software market. This is mainly due to the increasing adoption of point-of-sale software for money transfers. Moreover, the increasing demand for advanced point-of-sale technology in retail and e-commerce platforms that allow customers to order and make payments online during the lockdown period has increased the growth of the market.