Strategic Partnerships and Product Launches by Market Players such as P&G, Unilever, and Others to Foster the Growth of the Global Laundry Detergent Market

Laundry detergent or washing powder is used for cleaning laundry. Generally, the components used in making a laundry detergent powder include water softeners or builders, bleach, enzymes, surfactants, soil anti-deposition agents, foam regulators, optical brighteners, fragrances, corrosion inhibitors, and dyes. The factors influencing the growth of the laundry detergent market include growing population and rising penetration of washing machines in developing economies.

COVID-19 Impact on Laundry Detergent Market

The outbreak of COVID-19 across the globe has moderately impacted the global laundry detergent market growth. Disruption in supply chain and manufacturing capacity during the pandemic period has affected the market growth. However, growing health concerns regarding self-hygiene and cleanliness are factors increasing the laundry detergent market growth. Besides, the established companies as well as start-ups operating in global industry are trying their best to provide laundry detergents amidst shutdowns. For example, in April 2021, Unilever, the consumer-based company, entered into a partnership with India Glycols and LanzaTech, for producing a surfactant made of industrial carbon emissions instead of fossil-fuels. All these factors have positively impacted the market growth during the pandemic period.

Laundry Detergent Market Trends and Developments

The companies operating in the global industry are adopting several growth strategies and business tactics such as partnerships, collaboration, business expansion, and product launches to obtain a leading position in the global industry, which is predicted to drive the global laundry detergent market growth in the upcoming years.

For instance, in April 2021, Godrej Consumer Products Limited, a leading consumer goods company, announced the expansion of its laundry detergent portfolio by launching ‘Godrej Ezee 2-in-1’ liquid detergent & fabric conditioner. This move has marked GPCL’s entry in the regular liquid detergent category.

In June 2021, Hindustan Unilever’s detergent brand, Surf Excel announced the launch of a single-use soluble laundry detergent capsule, ‘Surf Excel 3 in 1 Smart Shots,’ with an aim to make the chore of doing laundry more efficient. These capsules are specially designed for fully automatic top and front load washing machines and contains smart technology for advanced care for fabrics, stain removal, and long-lasting fragrance.

In June 2021, Procter & Gamble’s Tide, laundry detergent and fabric care products, has signed a Space Act Agreement with NASA in order to develop laundry detergent solutions and test these on the International Space Station. The first cargo launch, ‘Mission PGTide’ will be in 2022 that will transport the detergent. It will test the stability of its ingredients under exposure to radiation and microgravity conditions. Tide to Go Pens and Tide to Go Wipes will be tested for stain removal performance.

Forecast Analysis of Global Market

The global laundry detergent market is projected to witness an exponential growth over the forecast period, owing to the growing trend of green laundry products and strategic alliances among market players. Conversely, the complexities associated with manufacturing of laundry detergents is expected to hamper the market growth in the projected timeframe.

The rising demand for laundry detergent drugs due to the increasing concerns related to health and hygienic living amongst people and the increasing capita spending on household cleaning products are the significant factors and laundry detergent market trends estimated to bolster the growth of the global market in the coming future. According to a latest report published by Research Dive, the global laundry detergent market is expected to garner $103,286.0 million during the forecast period (2021-2028). Regionally, the Asia-Pacific market is estimated to witness dominant growth by 2028, owing to the increasing number of people making use of laundry detergent in daily life, especially in Asian countries like Australia, Japan, and India.

The key players functioning in the global market include BASF SE, Church & Dwight Co., Inc., Unilever, The Clorox Company, NIRMA LIMITED, P&G, Henkel AG & Co. KGaA, Rochester Midland Corporation, The Sun Products Corporation, and GOJO Industries, Inc.