Automotive Infotainment Market to Observe Significant Growth Due to Technological Advancements and Product Launches by Market Players, such as Pioneer, Blaupunkt, and Others

With the rising demand for luxury, safety, and smart features in vehicles, automobile makers are progressively developing vehicles with in-built infotainment systems – which offer a combination of entertainment as well as information for a boosted in-vehicle experience. The term Infotainment” (IVI) is becoming highly imperative for automakers and is currently seen as a novel technology that has taken the place of a radio unit inside a car. 

The Evolution of Automotive Infotainment Systems

Diving into the future, infotainment systems are expected to progress considerably. As per a report by Research Dive, the global automotive infotainment market is foreseen to grow at a CAGR of 8.32% and garner a revenue of $20,720 million by 2030. This growth is chiefly owing to the rising adoption of infotainment systems in cars by automakers.

As autonomous driving is gaining prominence, the entertainment angle is gradually taking over, and huge, safe, daytime visible displays are becoming an essential element. Along with passenger and rear seat screens, improvements in flexible screens denote that auxiliary screens will endure to gain demand in the coming years.

Technologies such, as Alexa or Google voice integration, have already obtained key significance in modern-day cars, and besides all the web centric features, managing auxiliary car features, navigation as well as entertainment through voice is possibly far safe and easy.

The integration of voice in cars also facilitates original equipment manufacturers (OEMs) an ideal solution to the discoverability challenge. The extensive array of features in modern-day vehicles and the large investments OEMs make to develop them are paying way for the smarter transportation systems of the future.

Key Trends & Developments in the Global Automotive Infotainment Market

The technologies inside the cabin of today’s cars have turned out to be the most important, as they boost drive competencies and enhance safety features in present times.

Among many other technologies, the infotainment systems have become the key focus of almost every car maker. With technological innovations, these systems are not only packed to the rim with gadgets and technology competences but are also growing in dimensions.

Some of the leading players of the automotive infotainment market are Alpine Electronics, Clarion Co., Ltd., Continental AG, Denso Corporation, Harman International, JVC KENWOOD Corporation, Panasonic Corporation, Pioneer Corporation, Robert Bosch, and Mitsubishi Electric Corporation. Market players are focused on developing strategies such as partnerships, product development, mergers and acquisitions, and collaborations to achieve a foremost position in the global market. For instance,

• In July 2018, Blaupunkt, a German manufacturer of mostly car audio equipment, launched Osaka 760 and Monte Carlo 760 in the Indian market. These are the first car infotainment systems from the company that will support Apple Car Play as well as Android Auto.
   
• In July 2020, Pioneer, a leading developer of car audio and DJ Equipment products, launched 3 Amazon Alexa enabled car infotainment systems: DMH-Z6350BT with 6.8-inch touchscreen, DMH-ZS9350BT with 9-inch touchscreen system, and DMH-ZF9350BT with a 9-inch system but with a floating design.
   
• In September 2021, Tata Motors, an Indian multinational automotive manufacturing company, installed the Harman touchscreen infotainment system in the upcoming Punch micro-SUV, well before of its expected launch.

Impact of the COVID-19 Pandemic on the Global Automotive Infotainment Market

The sudden outburst of the coronavirus pandemic has negatively impacted the global automotive infotainment market. The implementation of stringent lockdown rules to avert the spread of the virus had caused disruptions in the supply chain and normal functioning of the automotive industry. This has greatly affected the demand as well as supply of infotainment systems, thus hindering its market growth. However, as the pandemic situation is relaxing, automakers are gearing up to boost car manufacturing with advance features, which is likely to propel the growth of the global automotive infotainment market in the near future.

Most Profitable Region

The North America automotive infotainment market is anticipated to expand at a substantial growth rate and generate dominant revenue during the forecast period. This growth of the region is majorly owing to the expansion of GDP of the countries in the region at a significant rate and the rising number of production plants for commercial as well as passenger vehicles due to high demand from the U.S. and Mexico.