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CO21048378 |
Pages: NA |
Apr 2021 |
The global biodegradable pads market is growing substantially. Biodegradable pads are a new replacement option for ordinary sanitary pads and are applicable for women hygiene during mensuration. Biodegradable pads do not have any chemicals or synthetic based raw materials. These pads are made up of raw materials such as ordinary cotton and banana leaves or bamboo corns which makes them eco-friendly. On the other hand, ordinary pads are made up of cellulose and use chemicals like furans, dioxins, chlorines, and fragrances which can cause skin problems and create a negative impact on the environment.
The global biodegradable market is expected to grow globally in the forecast period of 2021-2028. Using ordinary pads or sanitary napkins during a woman’s menstruating cycle pose harmful effects on women’s hygiene and environment. This is due to the chemicals present in the pads and its plastic material. Therefore, more emphasis is now given to biodegradable pads which are chemical free and are made up of natural materials such as cotton, etc. This factor has raised the market share of the biodegradable pads market, globally. But still, the companies face challenge in the global pads market because of the expanded network of ordinary pads for woman’s use in the market.
Increase in the demand for biodegradable pads will drive the market at a healthy CAGR rate due to their natural properties and cost effectiveness. Rising awareness towards environment protection is also driving the use of biodegradable pads.
According to the survey report by National Family Health of 2015-16, a government body which conducts surveys in sample household, about 58% of women between the ages of 15 to 24 years use locally prepared napkins, tampons, and sanitary napkins which are harmful for the their health and environment as they are made up of plastic and chemical materials.
Rise in the number of working women, increased awareness about female hygiene and health problems like skin rashes, irritation, and others are likely to contribute to the growth of the biodegradable pad market across the globe.
Also, initiatives by government bodies to promote hygienic, cost effectiveness, and eco-friendly pads for women of all sectors is expected to drive the market. For instance, the Indian government launched biodegradable sanitary pads at Rs 2.50 per pad in 2018. Such initiatives will also expand the biodegradable pad market.
The dominance of ordinary pads in the market is a major factor hindering the growth of biodegradable pads market because they are easily available in the stores or retail shops and offers same price as biodegradable pads. Lack of awareness among women about the availability of biodegradable wastes is another factor restraining its market.
Competitive prices, uncertainty about the quality of the pads, and less availability of biodegradable pads in the market are some other factors hampering the growth of the global market. Growing market for tampons and menstrual cups in developed countries is another growth restricting factor for the global biodegradable pads market.
Targeting women between the age of 20 and 40 years to use biodegradable pads will be a great opportunity for the companies to expand their market as these aged women are considered as trendsetters. Providing schemes such as customer subscription with flexible end user comfort will also give the companies an opportunity to expand their customer range.
Advertising biodegradable pads and adopting unique marketing strategies through various modes to attract customers will give the companies a golden opportunity to reach out to their customers and grow its end users range.
On the basis of material types, biodegradable pads market is segmented into bamboo-corn, cotton, banana fibers, and others. Currently organic cotton market is the largest segment in the biodegradable pads market because it provides properties such as skin friendly, non-irritant, and superior liquid retention. Also, it is soft and breathable which gives comfort and dryness.
Bamboo fiber is likely to drive the market in the forecast time because of its high absorbing properties and anti-microbial property. It is soft to feel and it does not require any chemical treatment to soften it.
The global biodegradable pads market is segmented into various domains like supermarkets and hypermarkets, organic stores, pharmacies, online, and others. Supermarkets and hypermarkets hold the largest share in the global biodegradable pads market due to their easy accessibility and reach. Also, product displays in the supermarkets provides the customers a better option of product variety making it easy for them to select as per their preferences.
On the geographical basis, the global biodegradable pads market is divided into many regions including North America, Europe, Asia-Pacific, and LAMEA. North America is the leading market for biodegradable pads because of the early penetration of organic napkins and the presence of many manufacturing companies in the region.
European market for biodegradable pads is expected to grow moderately in the forecast period due to rising awareness among the people for women hygiene and environment protection.
The biodegradable pads market in Asia-Pacific region is anticipated to flourish in the forecast period due to the increasing initiatives taken by the government bodies and rising number of organizations that promote female hygiene and environmental protection.
Some of the key players in the global biodegradable pads market are Johnson & Johnson, P&G, Mankind, Unicharm, Emami, Ltd., Edgewell, KimberlyClark, Ariel, Whisper, Tide, Olay, Gillette, Ambipur, Pampers, Pantene, Heyday, Wella, Duracell, Sakhi, Carmesi, Saathi, Anandi, S.A.Drylock TechnologiesBodywise (UK) Ltd.Johnson & Johnson Services, and others. Small and medium scale industries are entering the biodegradable pads market with their own strategies and making the market more competitive.
Aspect |
Particulars |
Historical Market Estimations |
2019 |
Base Year for Market Estimation |
2020 |
Forecast timeline for Market Projection |
2021-2028 |
Geographical Scope |
North America, Europe, Asia-Pacific, LAMEA |
Segmentation by Material Type |
|
Segmentation by Distribution |
|
Key Regions Covered |
North America, Europe |
Key Companies Profiled |
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