Event Management Market, by Event Type (Corporate Events and Seminar, Sport Events, Music Concert, Exhibitions and Conferences, Festivals and Others), Revenue Source (Sponsorship, Tickets and Others), Organizer (Corporate, Sports, Education, Entertainment and Others), Global Opportunity Analysis and Industry Forecast, 2019–2027

Event management market was accounted for $1,311.4 billion in 2019 and is predicted to generate a revenue of $3,605.80 billion by 2027 with a CAGR of 37.2% in the forecast period. North America market accounted for $506.2 billion in 2019 and is predicted to rise with a CAGR of 54.3% in the forecast period.

An event can be a social occasion or an important situation. In most cases an event management company takes care of the event and looks after the end-to-end process. In short event is an organized and planned occasion. Event management are the sole responsible for the conducting an event. Event management is the application of the project management for the creation and development of small or large corporate event like conferences, festivals, concerts and many more 

COVID-19 Impact Analysis

The pandemic has created a negative impact on the global event management Market. Due to the stringent government rules and regulation most of the places were shut down and venturing outside was restricted to stop the spread of the coronavirus. Events were also thus halted to maintain social distancing. Nevertheless, there was an increase in virtual events by most of the corporates and individuals which drove the market at the time of the pandemic. 

Growing interest among youth towards entrepreneurship & business seminars is predicted to be the biggest driving factor for the global event management market

Event management is considered as one of the most interesting and challenging jobs. Today’s youth is looking forward to build careers in event planning as it’s a profession where one can relatively work and enjoy at the same time. Event management gives them an option of meeting people and working in teams. Due to multiple benefits of being an event planner most of the youth is attracted towards such a profession, which is predicted to drive the market in the estimated period. In addition as the number of companies are increasing at a faster rate, the companies are invest heavily in organizing events as they can showcase products or meet employees to convey a message in the event itself, which is predicted to boost the global event management market in the estimated period. 

High cost is predicted to be the biggest restraint for the market

The cost involved in organizing an event is very high which is predicted to be the biggest restraint for the global event management market in the forecast period. Most of the organizations as well as individuals are interested in organizing an event but due to the high cost involved in organizing the event and the event planners’ fees hamper the market growth. Due to the higher cost involved, most organizations or the general public refrain from hiring an event planner.

Event Management Market, by Event Type:

Corporate events and seminar is predicted to be the most lucrative segment

Source; Research Dive Analysis 

Corporate events and seminar sub segment is predicted to have the highest market share across the forecast period. Corporate events and seminar sub segment was accounted for $388.4 billion in 2019 and is predicted to grow with a CAGR of 55.30% in the estimated timeframe. Corporate events and seminars act as opportunities for employees to build relationships with colleagues due to which most of the companies invest heavily in such activities, which is predicted to boost the sub-segment market in the estimated period. 

Event Management Market, by Revenue Source:

Sponsorship sub-segment is predicted to rise by having a maximum market share

Source; Research Dive Analysis 

Sponsorship sub-segment is predicted to have the maximum share as well as highest growth rate in the estimated period. Sponsorship sub-segment accounted for $651.1 billion in 2019 and is predicted to rise with a CAGR of 56.9% in the forecast period. Sponsorship has become one of the best methods to increase brand awareness among targeted customers, which is predicted to drive the sub-segment market in the estimated period. 

Event Management Market, by Organizer:

Corporate sub-segment is predicted to rise enormously

Source; Research Dive Analysis 

Corporate sub segment is predicted to be the most profitable segment with maximum market share. Corporate sub segment accounted for $488.1 billion in 2019 and is predicted to rise with a CAGR of 56.80% in the forecast period. Corporate events are mostly conducted to reach various audience at a same platform. The benefit of reaching a large audience on a single event platform is predicted to drive the sub-segment market in the estimated period.

Event Management Market, by Region:

North America region market is predicted to create more investment opportunities for the in the forecast period

Source; Research Dive Analysis 

North America region market is predicted to create growth opportunities for the regional market in the estimated period. North America market accounted for $506.2 billion in 2019 and is predicted to rise with a CAGR of 54.3% in the forecast period. Presence of large number of companies across the region and companies investing heavily in organizing events is predicted to be the major driving factor for the region market in the estimated timeframe. In addition, the event industry in North America region is so vast that it provides employment to a large group of people. Such factors are predicted to drive the regional market in the estimated period.

Key Participants in the Event Management Market:

Source: Research Dive Analysis

The major key player in the global market are Capita plc, Entertaining Asia, Access Destination Services, LIVE NATION ENTERTAINMENT, INC, ATPI Ltd, Reed Exhibitions, Riviera Events, AEG, GL events, BCD Travel among others. Companies are investing in new product development to capture the market share in the global event management market in the estimated period. For instance, in Oct 2020, Ticketmaster introduced ‘Smartevent’ solutions to help events welcome back fans. SmartEvent is a new suite of technology tools that helps fans safely return to live events.

Porter’s Five Forces Analysis for Event Management Market:

• Bargaining Power of Suppliers: The switching cost from one supplier to another is projected to be low. The bargaining power of suppliers is very moderate.
• Bargaining Power of Consumers: In this market, the concentration of buyers is high. The bargaining power of consumers is moderate.
• The threat of New Entrants: Huge initial investments are essential to start a new event organization. The threat of new entrants is Moderate.
• The threat of Substitutes: This market has numerous alternatives of products; moreover, technology also offers high switching costs for clients. The threat of substitutes is High.
• Competitive Rivalry in the Market: There are numerous players in market and consumers can choose who to get services from. The competitive rivalry in the industry is High.

1.Research Methodology

1.1.Desk Research
1.2.Real time insights and validation
1.3.Forecast model
1.4.Assumptions and forecast parameters

1.4.1.Assumptions
1.4.2.Forecast parameters

1.5.Data sources

1.5.1.Primary
1.5.2.Secondary

2.Executive Summary

2.1.360° summary
2.2.Event Type trends
2.3.Revenue Source trends
2.4.Organizer trends

3.Market overview

3.1.Market segmentation & definitions
3.2.Key takeaways

3.2.1.Top investment pockets
3.2.2.Top winning strategies

3.3.Porter’s five forces analysis

3.3.1.Bargaining power of consumers
3.3.2.Bargaining power of suppliers
3.3.3.Threat of new entrants
3.3.4.Threat of substitutes
3.3.5.Competitive rivalry in the market

3.4.Market dynamics

3.4.1.Drivers
3.4.2.Restraints
3.4.3.Opportunities

3.5.Technology landscape
3.6.Regulatory landscape
3.7.Patent landscape
3.8.Pricing overview

3.8.1.By Event Type
3.8.2.By Revenue Source
3.8.3.By Organizer
3.8.4.By region

3.9.Market value chain analysis

3.9.1.Stress point analysis
3.9.2.Raw material analysis
3.9.3.Manufacturing process
3.9.4.Distribution channel analysis
3.9.5.Operating vendors

3.9.5.1.Raw material suppliers
3.9.5.2.Event Type  manufacturers
3.9.5.3.Event Type  distributors

3.10.Strategic overview

4.Event Management Market , by Event Type 

4.1.Corporate Events and Seminar 

4.1.1.Market size and forecast, by region, 2019-2027
4.1.2.Comparative market share analysis, 2019-2027

4.2.Sport Events

4.2.1.Market size and forecast, by region, 2019-2027
4.2.2.Comparative market share analysis, 2019-2027

4.3.Music Concert

4.3.1.Market size and forecast, by region, 2019-2027
4.3.2.Comparative market share analysis, 2019-2027

4.4.Exhibitions and Conferences

4.4.1.Market size and forecast, by region, 2019-2027
4.4.2.Comparative market share analysis, 2019-2027

4.5.Festivals

4.5.1.Market size and forecast, by region, 2019-2027
4.5.2.Comparative market share analysis, 2019-2027

4.6.Others

4.6.1.Market size and forecast, by region, 2019-2027
4.6.2.Comparative market share analysis, 2019-202

5.Event Management Market , by Revenue Source

5.1.Sponsorship

5.1.1.Market size and forecast, by region, 2019-2027
5.1.2.Comparative market share analysis, 2019-2027

5.2.Tickets

5.2.1.Market size and forecast, by region, 2019-2027
5.2.2.Comparative market share analysis, 2019-2027

5.3.Others

5.3.1.Market size and forecast, by region, 2019-2027
5.3.2.Comparative market share analysis, 2019-2027

6.Event Management Market , by Organizer

6.1.Corporate

6.1.1.Market size and forecast, by region, 2019-2027
6.1.2.Comparative market share analysis, 2019-2027

6.2.Sports

6.2.1.Market size and forecast, by region, 2019-2027
6.2.2.Comparative market share analysis, 2019-2027

6.3.Education 

6.3.1.Market size and forecast, by region, 2019-2027
6.3.2.Comparative market share analysis, 2019-2027

6.4.Entertainment

6.4.1.Market size and forecast, by region, 2019-2027
6.4.2.Comparative market share analysis, 2019-2027

6.5.Others

6.5.1.Market size and forecast, by region, 2019-2027
6.5.2.Comparative market share analysis, 2019-2027

7.Event Management Market , by Region

7.1.North Region

7.1.1.Market size and forecast, by Event Type , 2019-2027
7.1.2.Market size and forecast, by Revenue Source, 2019-2027
7.1.3.Market size and forecast, by Organizer , 2019-2027
7.1.4.Market size and forecast, by country, 2019-2027
7.1.5.Comparative market share analysis, 2019-2027
7.1.6.U.S

7.1.7.Market size and forecast, by Event Type , 2019-2027
7.1.8.Market size and forecast, by Revenue Source, 2019-2027
7.1.9.Market size and forecast, by Organizer , 2019-2027
7.1.10.Market size and forecast, by vertical, 2019-2027
7.1.11.Canada

7.1.12.Market size and forecast, by Event Type , 2019-2027
7.1.13.Market size and forecast, by Revenue Source, 2019-2027
7.1.14.Market size and forecast, by Organizer , 2019-2027

7.2.Europe

7.2.1.Market size and forecast, by Event Type , 2019-2027
7.2.2.Market size and forecast, by Revenue Source, 2019-2027
7.2.3.Market size and forecast, by Organizer , 2019-2027
7.2.4.Market size and forecast, by country, 2019-2027
7.2.5.Comparative market share analysis, 2019-2027
7.2.6.UK

7.2.6.1.Market size and forecast, by Event Type , 2019-2027
7.2.6.2.Market size and forecast, by Revenue Source, 2019-2027
7.2.6.3.Market size and forecast, by Organizer , 2019-2027
7.2.6.4.Comparative market share analysis, 2019-2027

7.2.7.Germany

7.2.7.1.Market size and forecast, by Event Type , 2019-2027
7.2.7.2.Market size and forecast, by Revenue Source, 2019-2027
7.2.7.3.Market size and forecast, by Organizer , 2019-2027
7.2.7.4.Comparative market share analysis, 2019-2027

7.2.8.France

7.2.8.1.Market size and forecast, by Event Type , 2019-2027
7.2.8.2.Market size and forecast, by Revenue Source, 2019-2027
7.2.8.3.Market size and forecast, by Organizer , 2019-2027
7.2.8.4.Comparative market share analysis, 2019-2027

7.2.9.Italy

7.2.9.1.Market size and forecast, by Event Type , 2019-2027
7.2.9.2.Market size and forecast, by Revenue Source, 2019-2027
7.2.9.3.Market size and forecast, by Organizer , 2019-2027
7.2.9.4.Comparative market share analysis, 2019-2027

7.2.10.Rest of Europe

7.2.10.1.Market size and forecast, by Event Type , 2019-2027
7.2.10.2.Market size and forecast, by Revenue Source, 2019-2027
7.2.10.3.Market size and forecast, by Organizer , 2019-2027
7.2.10.4.Comparative market share analysis, 2019-2027

7.3.Asia-Pacific

7.3.1.Market size and forecast, by Event Type , 2019-2027
7.3.2.Market size and forecast, by Revenue Source, 2019-2027
7.3.3.Market size and forecast, by Organizer , 2019-2027
7.3.4.Comparative market share analysis, 2019-2027
7.3.5.Market size and forecast, by country, 2019-2027
7.3.6.China

7.3.6.1.Market size and forecast, by Event Type , 2019-2027
7.3.6.2.Market size and forecast, by Revenue Source, 2019-2027
7.3.6.3.Market size and forecast, by Organizer , 2019-2027
7.3.6.4.Comparative market share analysis, 2019-2027

7.3.7.India

7.3.7.1.Market size and forecast, by Event Type , 2019-2027
7.3.7.2.Market size and forecast, by Revenue Source, 2019-2027
7.3.7.3.Market size and forecast, by Organizer , 2019-2027
7.3.7.4.Comparative market share analysis, 2019-2027

7.3.8.Japan

7.3.8.1.Market size and forecast, by Event Type , 2019-2027
7.3.8.2.Market size and forecast, by Revenue Source, 2019-2027
7.3.8.3.Market size and forecast, by Organizer , 2019-2027
7.3.8.4.Comparative market share analysis, 2019-2027

7.3.9.South Korea

7.3.9.1.Market size and forecast, by Event Type , 2019-2027
7.3.9.2.Market size and forecast, by Revenue Source, 2019-2027
7.3.9.3.Market size and forecast, by Organizer , 2019-2027
7.3.9.4.Comparative market share analysis, 2019-2027

7.3.10.Australia

7.3.10.1.Market size and forecast, by Event Type , 2019-2027
7.3.10.2.Market size and forecast, by Revenue Source, 2019-2027
7.3.10.3.Market size and forecast, by Organizer , 2019-2027
7.3.10.4.Comparative market share analysis, 2019-2027

7.3.11.Rest of Asia Pacific

7.3.11.1.Market size and forecast, by Event Type , 2019-2027
7.3.11.2.Market size and forecast, by Revenue Source, 2019-2027
7.3.11.3.Market size and forecast, by Organizer , 2019-2027
7.3.11.4.Comparative market share analysis, 2019-2027

7.4.LAMEA

7.4.1.1.Market size and forecast, by Event Type , 2019-2027
7.4.1.2.Market size and forecast, by Revenue Source, 2019-2027
7.4.1.3.Market size and forecast, by Organizer , 2019-2027
7.4.1.4.Market size and forecast, by country, 2019-2027
7.4.1.5.Comparative market share analysis, 2019-2027

7.4.2.Latin America

7.4.2.1.Market size and forecast, by Event Type , 2019-2027
7.4.2.2.Market size and forecast, by Revenue Source, 2019-2027
7.4.2.3.Market size and forecast, by Organizer , 2019-2027
7.4.2.4.Comparative market share analysis, 2019-2027

7.4.3.Middle East

7.4.3.1.Market size and forecast, by Event Type , 2019-2027
7.4.3.2.Market size and forecast, by Revenue Source, 2019-2027
7.4.3.3.Market size and forecast, by Organizer , 2019-2027
7.4.3.4.Comparative market share analysis, 2019-2027

7.4.4.Africa

7.4.4.1.Market size and forecast, by Event Type , 2019-2027
7.4.4.2.Market size and forecast, by Revenue Source, 2019-2027
7.4.4.3.Market size and forecast, by Organizer , 2019-2027
7.4.4.4.Comparative market share analysis, 2019-2027

8.Company profiles

8.1.Capita plc

8.1.1.Business overview
8.1.2.Financial performance
8.1.3.Event Type  portfolio
8.1.4.Recent strategic moves & developments
8.1.5.SWOT analysis

8.2.Entertaining Asia.

8.2.1.Business overview
8.2.2.Financial performance
8.2.3.Event Type  portfolio
8.2.4.Recent strategic moves & developments
8.2.5.SWOT analysis

8.3.Access Destination Services

8.3.1.Business overview
8.3.2.Financial performance
8.3.3.Event Type  portfolio
8.3.4.Recent strategic moves & developments
8.3.5.SWOT analysis

8.4.LIVE NATION ENTERTAINMENT, INC,

8.4.1.Business overview
8.4.2.Financial performance
8.4.3.Event Type  portfolio
8.4.4.Recent strategic moves & developments
8.4.5.SWOT analysis

8.5.ATPI Ltd

8.5.1.Business overview
8.5.2.Financial performance
8.5.3.Event Type  portfolio
8.5.4.Recent strategic moves & developments
8.5.5.SWOT analysis

8.6.Reed Exhibitions

8.6.1.Business overview
8.6.2.Financial performance
8.6.3.Event Type  portfolio
8.6.4.Recent strategic moves & developments
8.6.5.SWOT analysis

8.7.Riviera Events

8.7.1.Business overview
8.7.2.Financial performance
8.7.3.Event Type  portfolio
8.7.4.Recent strategic moves & developments
8.7.5.SWOT analysis

8.8.AEG,

8.8.1.Business overview
8.8.2.Financial performance
8.8.3.Event Type  portfolio
8.8.4.Recent strategic moves & developments
8.8.5.SWOT analysis

8.9.GL events.

8.9.1.Business overview
8.9.2.Financial performance
8.9.3.Event Type  portfolio
8.9.4.Recent strategic moves & developments
8.9.5.SWOT analysis

8.10.BCD Travel 

8.10.1.Business overview
8.10.2.Financial performance
8.10.3.Event Type  portfolio
8.10.4.Recent strategic moves & developments
8.10.5.SWOT analysis

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