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App Analytics Market Report

RA05834

App Analytics Market, by Vertical (Banking, Financial Services, and Insurance (BFSI), Retail, Media and entertainment, Logistics, travel, and transportation, Telecom and IT, Others), Revenue Model (Revenue analytics, App performance analytics and operations, User analytics, Ad monitoring and marketing analytics): Global Opportunity Analysis and Industry Forecast, 2020-2027

RA05834

Pages: 122

May 2023

The global app analytics market is estimated to surpass $5,541.7 million by 2027, exhibiting a CAGR of 23.0% from 2020 to 2027.

OFFERINGS OF THE REPORT:

The report offers comprehensive analysis of the global app analytics market by thoroughly studying different aspects of the market including major segments, market statistics, market dynamics, regional market outlook, investment opportunities, and top players working towards the growth of the market.

The report also sheds light on present scenario and upcoming trends and developments that are contributing in the growth of the market. In addition, key market boomers and opportunities driving the market growth are provided in the report. Besides, restraints and challenges that hold power to obstruct the market growth are also profiled in the report. The report also offers Porter’s five forces analysis of the market to elucidate factors such as competitive landscape, bargaining power of buyers and suppliers, threats of new players, and emergence of substitutes in the market.

Based on the key forces molding the market, the report offers future perspective and growth outlook of the global market. The report offers market size and forecast by keenly evaluating every segment of the global app analytics market. Regional market breakdown of these segments is also offered in the report. The report divides the global app analytics market into four main regions including Europe, North America, Asia-Pacific, and LAMEA. Furthermore, these regions are sub-divided to profile detailed panorama of the app analytics market across major countries in specific regions. Moreover, the report reveals some of the recent developments, trends, and forthcoming opportunities in every region.

HIGHLIGHTS OF THE MARKET

  • The report offers market size and forecast for the period from 2019 to 2027
  • This report highlights trends, innovations, and new developments along with a detailed quantitative analysis of the app analytics market during the period of forecast
  • The prevailing and upcoming opportunities along with the tactical assessment of the global app analytics market growth is provided
  • The market size and estimations are based on a comprehensive analysis of market drivers and restraints and key innovations in the app analytics market
  • Information on leading market players, Porter’s Five Analysis, and top winning business strategies is offered
  • The development plans and initiatives undertaken by the top market players are highlighted to understand the competitive landscape of the market

KEY MARKET SEGMENTS

The report segments the global market into vertical ,revenue model

  • Vertical: Banking, Financial Services, and Insurance (BFSI), Retail, Media and entertainment, Logistics, travel, and transportation, Telecom and IT, Others
  • Revenue Model: Revenue analytics, App performance analytics and operations, User analytics, Ad monitoring and marketing analytics

Region:

The global app analytics market is divided into North America, Europe, Asia Pacific, and LAMEA.

The above-mentioned regions are further dived in countries as follows:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Spain
    • Italy
    • Rest of Europe
  • Asia-Pacific
    • Japan
    • China
    • India
    • Australia
    • South Korea
    • Rest of Asia-Pacific
  • LAMEA
    • Brazil
    • Argentina
    • Saudi Arabia
    • South Africa
    • UAE
    • Rest of LAMEA

LEADING PLAYERS OF THE MARKET

The most influential companies are mentioned in the report which include ContentSquare (France), Yahoo (US), IBM (US), Appsee (US)

The report outlines the business overview including financial performance, latest strategic moves & developments, product portfolio, and SWOT analysis of the leading players of the app analytics market.

    1. Google (US)

    2. Yahoo (US)

    3. AMAZON (US)

    4. ADOBE SYSTEMS INCORPORATED (US)

    5. IBM (US)

    6. Segment (US)

    7. TUNE (US)

    8. Appsee (US)

    9. ContentSquare (France)

    10. Countly (UK)

    11. Swrve (US)

    12. Amplitude (US)

    13. Localytics (US)

    14. appScatter (UK)

    15. AppDynamics (US)

    16. AppsFlyer (US)

    17. Heap (US)

    18. Mixpanel (US)

    19. Kochava (US)

    20. adjust (Germany)

    21. MOENGAGE (US)

    22. App Annie (US)

    23. Apptentive ()

    24. Taplytics (US)

    25. and CleverTap (US)

RESEARCH METHODOLOGY

The report is formulated by in-house market analysts by deeply scrutinizing the market scenario. The market predictions stated in the report have been derived using proven research methodologies and analytical tools & models. Use of such advanced and effective tools, helps market analysts in scrutinizing, filtering, and offering highly accurate data and predictions. The report delivers an extensive research and analysis backed with a variety of factual data, which mainly include interviews with industry players, trustworthy and renowned sources of statistics, and regional intelligence. The insights provided in the report can help investors in understanding investment suitability and market players to grab opportunities for investments, partnerships, and developments in the global market.

The research report is formed by collating different statistics and information concerning the app analytics market. For instance, around 18 hours of interviews and deliberations have been performed with a group of stakeholders and investors, including upstream and downstream members. Primary research is the main part of the research efforts; however, it is reasonably supported by all-encompassing secondary research. About 5,900 product type literatures, market publications, company annual reports, and other such relevant documents of key market players have been studied, for better understanding of market penetration. Furthermore, trustworthy industry newsletters, medical journals, trade associations’ publications, and government websites have also been evaluated for extracting vital industry insights.

  • 1. RESEARCH METHODOLOGY

    • 1.1. Desk Research

    • 1.2. Real time insights and validation

    • 1.3. Forecast model

    • 1.4. Assumptions and forecast parameters

    • 1.5. Market size estimation

      • 1.5.1. Top-down approach

      • 1.5.2. Bottom-up approach

  • 2. REPORT SCOPE

    • 2.1. Market definition

    • 2.2. Key objectives of the study

    • 2.3. Report overview

    • 2.4. Market segmentation

    • 2.5. Overview of the impact of COVID-19 on Global App Analytics Market

  • 3. EXECUTIVE SUMMARY

  • 4. MARKET OVERVIEW

    • 4.1. Introduction

    • 4.2. Growth impact forces

      • 4.2.1. Drivers

      • 4.2.2. Restraints

      • 4.2.3. Opportunities

    • 4.3. Market value chain analysis

      • 4.3.1. List of raw material suppliers

      • 4.3.2. List of manufacturers

      • 4.3.3. List of distributors

    • 4.4. Innovation & sustainability matrices

      • 4.4.1. Technology matrix

      • 4.4.2. Regulatory matrix

    • 4.5. Porter’s five forces analysis

      • 4.5.1. Bargaining power of suppliers

      • 4.5.2. Bargaining power of consumers

      • 4.5.3. Threat of substitutes

      • 4.5.4. Threat of new entrants

      • 4.5.5. Competitive rivalry intensity

    • 4.6. PESTLE analysis

      • 4.6.1. Political

      • 4.6.2. Economical

      • 4.6.3. Social

      • 4.6.4. Technological

      • 4.6.5. Environmental

    • 4.7. Impact of COVID-19 on App Analytics Market

      • 4.7.1. Pre-covid market scenario

      • 4.7.2. Post-covid market scenario

  • 5. App Analytics Market, By Spectral Range

    • 5.1. Overview

    • 5.2 Banking

      • 5.2.1 Definition, key trends, growth factors, and opportunities

      • 5.2.2 Market size analysis, by region, 2020-2027

      • 5.2.3 Market share analysis, by country, 2020-2027

    • 5.3 Financial Services

      • 5.3.1 Definition, key trends, growth factors, and opportunities

      • 5.3.2 Market size analysis, by region, 2020-2027

      • 5.3.3 Market share analysis, by country, 2020-2027

    • 5.4 and Insurance (BFSI)

      • 5.4.1 Definition, key trends, growth factors, and opportunities

      • 5.4.2 Market size analysis, by region, 2020-2027

      • 5.4.3 Market share analysis, by country, 2020-2027

    • 5.5 Retail

      • 5.5.1 Definition, key trends, growth factors, and opportunities

      • 5.5.2 Market size analysis, by region, 2020-2027

      • 5.5.3 Market share analysis, by country, 2020-2027

    • 5.6 Media and entertainment

      • 5.6.1 Definition, key trends, growth factors, and opportunities

      • 5.6.2 Market size analysis, by region, 2020-2027

      • 5.6.3 Market share analysis, by country, 2020-2027

    • 5.7 Logistics

      • 5.7.1 Definition, key trends, growth factors, and opportunities

      • 5.7.2 Market size analysis, by region, 2020-2027

      • 5.7.3 Market share analysis, by country, 2020-2027

    • 5.8 travel

      • 5.8.1 Definition, key trends, growth factors, and opportunities

      • 5.8.2 Market size analysis, by region, 2020-2027

      • 5.8.3 Market share analysis, by country, 2020-2027

    • 5.9 and transportation

      • 5.9.1 Definition, key trends, growth factors, and opportunities

      • 5.9.2 Market size analysis, by region, 2020-2027

      • 5.9.3 Market share analysis, by country, 2020-2027

    • 5.10 Telecom and IT

      • 5.10.1 Definition, key trends, growth factors, and opportunities

      • 5.10.2 Market size analysis, by region, 2020-2027

      • 5.10.3 Market share analysis, by country, 2020-2027

    • 5.11 Others

      • 5.11.1 Definition, key trends, growth factors, and opportunities

      • 5.11.2 Market size analysis, by region, 2020-2027

      • 5.11.3 Market share analysis, by country, 2020-2027

    • 5.12 Research Dive Exclusive Insights

      • 5.12.1 Market attractiveness

      • 5.12.2 Competition heatmap

  • 6. App Analytics Market, By Substrate

    • 6.1. Overview

    • 6.2 Revenue analytics

      • 6.2.1 Definition, key trends, growth factors, and opportunities

      • 6.2.2 Market size analysis, by region, 2020-2027

      • 6.2.3 Market share analysis, by country, 2020-2027

    • 6.3 App performance analytics and operations

      • 6.3.1 Definition, key trends, growth factors, and opportunities

      • 6.3.2 Market size analysis, by region, 2020-2027

      • 6.3.3 Market share analysis, by country, 2020-2027

    • 6.4 User analytics

      • 6.4.1 Definition, key trends, growth factors, and opportunities

      • 6.4.2 Market size analysis, by region, 2020-2027

      • 6.4.3 Market share analysis, by country, 2020-2027

    • 6.5 Ad monitoring and marketing analytics

      • 6.5.1 Definition, key trends, growth factors, and opportunities

      • 6.5.2 Market size analysis, by region, 2020-2027

      • 6.5.3 Market share analysis, by country, 2020-2027

    • 6.6 Research Dive Exclusive Insights

      • 6.6.1 Market attractiveness

      • 6.6.2 Competition heatmap

  • 7. App Analytics Market, By Region

    • 7.1 North America

      • 7.1.1 U.S

        • 7.1.1.1 Market size analysis, By Spectral Range, 2020-2027

        • 7.1.1.2 Market size analysis, By Substrate, 2020-2027

      • 7.1.2 Canada

        • 7.1.2.1 Market size analysis, By Spectral Range, 2020-2027

        • 7.1.2.2 Market size analysis, By Substrate, 2020-2027

      • 7.1.3 Mexico

        • 7.1.3.1 Market size analysis, By Spectral Range, 2020-2027

        • 7.1.3.2 Market size analysis, By Substrate, 2020-2027

      • 7.1.4 Research Dive Exclusive Insights

        • 7.1.4.1 Market attractiveness

        • 7.1.4.2 Competition heatmap

    • 7.2 Europe

      • 7.2.1 Germany

        • 7.2.1.1 Market size analysis, By Spectral Range, 2020-2027

        • 7.2.1.2 Market size analysis, By Substrate, 2020-2027

      • 7.2.2 UK

        • 7.2.2.1 Market size analysis, By Spectral Range, 2020-2027

        • 7.2.2.2 Market size analysis, By Substrate, 2020-2027

      • 7.2.3 France

        • 7.2.3.1 Market size analysis, By Spectral Range, 2020-2027

        • 7.2.3.2 Market size analysis, By Substrate, 2020-2027

      • 7.2.4 Spain

        • 7.2.4.1 Market size analysis, By Spectral Range, 2020-2027

        • 7.2.4.2 Market size analysis, By Substrate, 2020-2027

      • 7.2.5 Italy

        • 7.2.5.1 Market size analysis, By Spectral Range, 2020-2027

        • 7.2.5.2 Market size analysis, By Substrate, 2020-2027

      • 7.2.6 Rest of Europe

        • 7.2.6.1 Market size analysis, By Spectral Range, 2020-2027

        • 7.2.6.2 Market size analysis, By Substrate, 2020-2027

      • 7.2.7 Research Dive Exclusive Insights

        • 7.2.7.1 Market attractiveness

        • 7.2.7.2 Competition heatmap

    • 7.3 Asia-Pacific

      • 7.3.1 China

        • 7.3.1.1 Market size analysis, By Spectral Range, 2020-2027

        • 7.3.1.2 Market size analysis, By Substrate, 2020-2027

      • 7.3.2 Japan

        • 7.3.2.1 Market size analysis, By Spectral Range, 2020-2027

        • 7.3.2.2 Market size analysis, By Substrate, 2020-2027

      • 7.3.3 India

        • 7.3.3.1 Market size analysis, By Spectral Range, 2020-2027

        • 7.3.3.2 Market size analysis, By Substrate, 2020-2027

      • 7.3.4 Australia

        • 7.3.4.1 Market size analysis, By Spectral Range, 2020-2027

        • 7.3.4.2 Market size analysis, By Substrate, 2020-2027

      • 7.3.5 South Korea

        • 7.3.5.1 Market size analysis, By Spectral Range, 2020-2027

        • 7.3.5.2 Market size analysis, By Substrate, 2020-2027

      • 7.3.6 Rest of Asia-Pacific

        • 7.3.6.1 Market size analysis, By Spectral Range, 2020-2027

        • 7.3.6.2 Market size analysis, By Substrate, 2020-2027

      • 7.3.7 Research Dive Exclusive Insights

        • 7.3.7.1 Market attractiveness

        • 7.3.7.2 Competition heatmap

    • 7.4 LAMEA

      • 7.4.1 Brazil

        • 7.4.1.1 Market size analysis, By Spectral Range, 2020-2027

        • 7.4.1.2 Market size analysis, By Substrate, 2020-2027

      • 7.4.2 Saudi Arabia

        • 7.4.2.1 Market size analysis, By Spectral Range, 2020-2027

        • 7.4.2.2 Market size analysis, By Substrate, 2020-2027

      • 7.4.3 UAE

        • 7.4.3.1 Market size analysis, By Spectral Range, 2020-2027

        • 7.4.3.2 Market size analysis, By Substrate, 2020-2027

      • 7.4.4 South Africa

        • 7.4.4.1 Market size analysis, By Spectral Range, 2020-2027

        • 7.4.4.2 Market size analysis, By Substrate, 2020-2027

      • 7.4.5 Rest of LAMEA

        • 7.4.5.1 Market size analysis, By Spectral Range, 2020-2027

        • 7.4.5.2 Market size analysis, By Substrate, 2020-2027

      • 7.4.6 Research Dive Exclusive Insights

        • 7.4.6.1 Market attractiveness

        • 7.4.6.2 Competition heatmap

  • 8. Competitive Landscape

    • 8.1 Top winning strategies, 2020-2027

      • 8.1.1 By strategy

      • 8.1.2 By year

    • 8.2 Strategic overview

    • 8.3 Market share analysis, 2020-2027

  • 9. Company Profiles

    • 9.1 Google (US)

      • 9.1.1 Overview

      • 9.1.2 Business segments

      • 9.1.3 Product portfolio

      • 9.1.4 Financial performance

      • 9.1.5 Recent developments

      • 9.1.6 SWOT analysis

    • 9.2 Yahoo (US)

      • 9.2.1 Overview

      • 9.2.2 Business segments

      • 9.2.3 Product portfolio

      • 9.2.4 Financial performance

      • 9.2.5 Recent developments

      • 9.2.6 SWOT analysis

    • 9.3 AMAZON (US)

      • 9.3.1 Overview

      • 9.3.2 Business segments

      • 9.3.3 Product portfolio

      • 9.3.4 Financial performance

      • 9.3.5 Recent developments

      • 9.3.6 SWOT analysis

    • 9.4 ADOBE SYSTEMS INCORPORATED (US)

      • 9.4.1 Overview

      • 9.4.2 Business segments

      • 9.4.3 Product portfolio

      • 9.4.4 Financial performance

      • 9.4.5 Recent developments

      • 9.4.6 SWOT analysis

    • 9.5 IBM (US)

      • 9.5.1 Overview

      • 9.5.2 Business segments

      • 9.5.3 Product portfolio

      • 9.5.4 Financial performance

      • 9.5.5 Recent developments

      • 9.5.6 SWOT analysis

    • 9.6 Segment (US)

      • 9.6.1 Overview

      • 9.6.2 Business segments

      • 9.6.3 Product portfolio

      • 9.6.4 Financial performance

      • 9.6.5 Recent developments

      • 9.6.6 SWOT analysis

    • 9.7 TUNE (US)

      • 9.7.1 Overview

      • 9.7.2 Business segments

      • 9.7.3 Product portfolio

      • 9.7.4 Financial performance

      • 9.7.5 Recent developments

      • 9.7.6 SWOT analysis

    • 9.8 Appsee (US)

      • 9.8.1 Overview

      • 9.8.2 Business segments

      • 9.8.3 Product portfolio

      • 9.8.4 Financial performance

      • 9.8.5 Recent developments

      • 9.8.6 SWOT analysis

    • 9.9 ContentSquare (France)

      • 9.9.1 Overview

      • 9.9.2 Business segments

      • 9.9.3 Product portfolio

      • 9.9.4 Financial performance

      • 9.9.5 Recent developments

      • 9.9.6 SWOT analysis

    • 9.10 Countly (UK)

      • 9.10.1 Overview

      • 9.10.2 Business segments

      • 9.10.3 Product portfolio

      • 9.10.4 Financial performance

      • 9.10.5 Recent developments

      • 9.10.6 SWOT analysis

    • 9.11 Swrve (US)

      • 9.11.1 Overview

      • 9.11.2 Business segments

      • 9.11.3 Product portfolio

      • 9.11.4 Financial performance

      • 9.11.5 Recent developments

      • 9.11.6 SWOT analysis

    • 9.12 Amplitude (US)

      • 9.12.1 Overview

      • 9.12.2 Business segments

      • 9.12.3 Product portfolio

      • 9.12.4 Financial performance

      • 9.12.5 Recent developments

      • 9.12.6 SWOT analysis

    • 9.13 Localytics (US)

      • 9.13.1 Overview

      • 9.13.2 Business segments

      • 9.13.3 Product portfolio

      • 9.13.4 Financial performance

      • 9.13.5 Recent developments

      • 9.13.6 SWOT analysis

    • 9.14 appScatter (UK)

      • 9.14.1 Overview

      • 9.14.2 Business segments

      • 9.14.3 Product portfolio

      • 9.14.4 Financial performance

      • 9.14.5 Recent developments

      • 9.14.6 SWOT analysis

    • 9.15 AppDynamics (US)

      • 9.15.1 Overview

      • 9.15.2 Business segments

      • 9.15.3 Product portfolio

      • 9.15.4 Financial performance

      • 9.15.5 Recent developments

      • 9.15.6 SWOT analysis

    • 9.16 AppsFlyer (US)

      • 9.16.1 Overview

      • 9.16.2 Business segments

      • 9.16.3 Product portfolio

      • 9.16.4 Financial performance

      • 9.16.5 Recent developments

      • 9.16.6 SWOT analysis

    • 9.17 Heap (US)

      • 9.17.1 Overview

      • 9.17.2 Business segments

      • 9.17.3 Product portfolio

      • 9.17.4 Financial performance

      • 9.17.5 Recent developments

      • 9.17.6 SWOT analysis

    • 9.18 Mixpanel (US)

      • 9.18.1 Overview

      • 9.18.2 Business segments

      • 9.18.3 Product portfolio

      • 9.18.4 Financial performance

      • 9.18.5 Recent developments

      • 9.18.6 SWOT analysis

    • 9.19 Kochava (US)

      • 9.19.1 Overview

      • 9.19.2 Business segments

      • 9.19.3 Product portfolio

      • 9.19.4 Financial performance

      • 9.19.5 Recent developments

      • 9.19.6 SWOT analysis

    • 9.20 adjust (Germany)

      • 9.20.1 Overview

      • 9.20.2 Business segments

      • 9.20.3 Product portfolio

      • 9.20.4 Financial performance

      • 9.20.5 Recent developments

      • 9.20.6 SWOT analysis

    • 9.21 MOENGAGE (US)

      • 9.21.1 Overview

      • 9.21.2 Business segments

      • 9.21.3 Product portfolio

      • 9.21.4 Financial performance

      • 9.21.5 Recent developments

      • 9.21.6 SWOT analysis

    • 9.22 App Annie (US)

      • 9.22.1 Overview

      • 9.22.2 Business segments

      • 9.22.3 Product portfolio

      • 9.22.4 Financial performance

      • 9.22.5 Recent developments

      • 9.22.6 SWOT analysis

    • 9.23 Apptentive ()

      • 9.23.1 Overview

      • 9.23.2 Business segments

      • 9.23.3 Product portfolio

      • 9.23.4 Financial performance

      • 9.23.5 Recent developments

      • 9.23.6 SWOT analysis

    • 9.24 Taplytics (US)

      • 9.24.1 Overview

      • 9.24.2 Business segments

      • 9.24.3 Product portfolio

      • 9.24.4 Financial performance

      • 9.24.5 Recent developments

      • 9.24.6 SWOT analysis

    • 9.25 and CleverTap (US)

      • 9.25.1 Overview

      • 9.25.2 Business segments

      • 9.25.3 Product portfolio

      • 9.25.4 Financial performance

      • 9.25.5 Recent developments

      • 9.25.6 SWOT analysis

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