Video-as-a-Service (VaaS) Market by Enterprise Size (Large Enterprises, Medium-sized Enterprises, and Small-sized Enterprises), Applications (Corporate Communications, Training & Development, Marketing & Client Engagement, and Knowledge Sharing & Collaboration), Verticals (Healthcare, BFSI, Retail, Media & Entertainment, Telecom & IT, and Others), and Regional Analysis (North America, Europe, Asia-Pacific, and LAMEA): Global Opportunity Analysis and Industry Forecast, 2021–2028

Global Video-as-a-Service (VaaS) Market Analysis

The global video-as-a-service (VaaS) market size is predicted to garner a revenue of $11,557.3 million in the 2021–2028 timeframe, growing from $3,641.1 million in 2020, at a healthy CAGR of 15.6%.

Market Synopsis

Increase in the demand for remotely accessible and real time video services might drive the global video-as-a-service market growth.

However, the privacy concerns might restrain the market growth during the forecast period. 

According to the regional analysis of the market, the Asia-Pacific video-as-a-service market share is anticipated to grow at a CAGR of 16.6%, by generating a revenue of $3,581.6 million during the review period.

Video-as-a-Service (VaaS) Market Overview

Video-as-a-service (VaaS), also called as video conferencing as a service (VCaaS), is a service that provides point-to-point video conferencing over an IP network. An audio video conferencing, on the other hand, is a live, visual connection between two or more people in different locations for the purpose of communication. Furthermore, video conferencing allows for the transfer of static images and text between two places as well as full-motion video and high-quality audio between numerous sites. 

Covid-19 Impact on Video-as-a-Service (VaaS) Market 

In March 2020, the World Health Organization declared COVID-19 as a pandemic, which resulted in restrictions on travel and disturbances in financial markets, as well as negatively impacted supply chains and production levels. The coronavirus pandemic has unleashed a series of unprecedented events affecting every industry. Demand for video-as-a-service (VaaS) has increased significantly, as many businesses prefer cloud-based virtual meetings to expand their customer base. Furthermore, greater government efforts toward remote company operations, as well as increased investments in video conferencing and virtual meeting technologies like zoom video conference, are important factors driving market expansion. 

Increase in the Need of Real Time Video Services is Anticipated to Drive the Market Growth

Demand for video-as-a-service (VaaS) continues to expand in the market, owing to its ability to boost productivity, improve engagement, and keep remote teams linked. Furthermore, demand for real-time and remote access internet video services is increasing, as is the rapid expansion of high-speed communication infrastructure among businesses. The video-as-a-service market is expected to increase as a result of these causes. The switch to remote workflows has caused considerable issues in the aftermath of the COVID-19 pandemic, particularly in the media and entertainment business, and organizations are increasingly seeking real-time video service (ott video) to resume production remotely. 

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Privacy Concerns and Data Security Might Restrict the Market Growth

High acquisition and integration expenses, as well as data security and privacy issues, are limiting market expansion. Due to faulty equipment and adverse weather or environmental circumstances, several false alarms are triggered. This puts a strain on the industry's operations while also increasing the likelihood of system breakdowns and, as a result, security breaches. As a result of the market's inadequate integration or lack of system synchronization, data security and privacy concerns are projected to be a stumbling block.

Technological Advancements are Expected to Increase the Opportunities of Video-as-a-Service (VaaS) market Growth

Key market participants are constantly improving their product offerings in order to gain a competitive advantage and meet the changing needs of end-users. As a result, they're integrating modern technologies like AI, deep learning, and machine learning with VaaS. Furthermore, VaaS market participants are adopting advanced AI-based VaaS to provide an autonomous way to monitor and improve video content service in real-time. For example, Zoom Video Communications, Inc., an American communications technology business, announced additional end-to-end encryption features in its existing video-as-a-service services for free and premium users globally in October 2020. Furthermore, incorporating these sophisticated technologies into VaaS can result in a large increase in accuracy as well as a reduction in false alarms. As a result, these variables are expected to bring up new opportunities for the industry in the approaching years. 

To know more about global video-as-a-service market data, get in touch with our analysts here.

[ENTERPRISESIZEGRAPH]

Source: Research Dive Analysis

The small enterprises sub-segment is anticipated to have the fastest market growth during the forecast period. It is predicted that the market shall generate a revenue of $1,893.2 million by 2028, growing from $574.6 million in 2020, with a CAGR of 16.2%. Because many SMEs have limited finances to invest in their company, adopting a video communication solution is a low priority. In the coming years, SMEs are expected to use video conferencing to improve their customer relationships, communication between sales and marketing teams, remote location new product launches, and other activities. As a result, SMEs are expected to increase rapidly during the projection period.

[APPLICATIONSGRAPH]

Source: Research Dive Analysis

The corporate communications sub-segment is predicted to have a dominating market share in the global market and register a revenue of $4,369.5 million during the forecast period. Due to the availability of superior alternatives such as video conferencing, zoom cloud recording and live chat on the market, corporate communication has undergone a transformation. Human beings process and remember visual content better than textual content, according to studies conducted by 3M Visual Systems Division (US). Text-heavy ways of communication take a long time and effort to deliver the desired information, and the chances of the message being received and communicated correctly are much lower. As a result, businesses are increasingly using films for corporate communication because they allow them to share their best practices with others and swiftly seize fresh ideas.

[VERTICALSGRAPH]

Source: Research Dive Analysis

The telecom & IT sub-segment is predicted to have a dominating market share in the global market and register a revenue of $2,592.3 million during the forecast period. The use of enterprise video in telecom & IT industry is rapidly increasing. It aids in the connection of faraway places, hence lowering the complexity of organizational communication. Employees can share new ideas with one another through videos in a fun and engaging way. By transmitting authentic messages, they ensure collaboration among many teams located all over the world. Videos also allow for the exchange of knowledge among employees in businesses, encouraging them and increasing their productivity. These factors are expected to increase the sub-segments growth.

[REGIONGRAPH]

Source: Research Dive Analysis

The Market for Video-as-a-Service (VaaS) in Asia-Pacific to be the Fastest Growing

Asia-Pacific is anticipated to be the fastest growing market during the forecast time period and reach $3,581.6 million by 2028, with a CAGR of 16.6%. The Asia-Pacific region plays a vital role in the industry's future. The adoption of VaaS solutions in the region is being driven by government measures to develop digital infrastructure. Several technological service providers in this region are collaborating with solution providers to improve and personalize products based on local clients' business needs. In APAC's developing countries, there is a big untapped opportunity for VaaS providers. China, Japan, Australia, New Zealand, and the rest of APAC are the biggest contributors to the APAC VaaS market.

Competitive Scenario in the Global Video-as-a-Service (VaaS) Market

Product launches and mergers & acquisitions are common strategies followed by major market players.

Source: Research Dive Analysis

Some of the leading video-as-a-service market players are Amazon Web Services (AWS) Inc., Avaya Inc., Cisco Systems Inc., Huawei Technologies Co., Ltd., Zoom Video Communications Inc., Microsoft, Google, Adobe, LogMeIn Inc., and Plantronics, Inc. 

Porter’s Five Forces Analysis for the Global Video-as-a-Service (VaaS) Market:

• Bargaining Power of Suppliers: Video-as-a-service market contains huge concentration of distributors & suppliers and therefore, the distributors & suppliers’ control is predicted to be reasonable, resulting in moderate bargaining power of dealers.
  Thus, the bargaining power of the suppliers is considered to be moderate. 
• Bargaining Power of Buyers: Buyers might have great bargaining power, significantly because of high players functioning in the video-as-a-service market. Therefore,
  the bargaining power of the buyer is high.
• Threat of New Entrants: Companies entering the video-as-a-service market are adopting technological innovations such as virtual reality to attract clients. But since the investment cost is high,
  the threat of the new entrants is moderate.
• Threat of Substitutes: There are noticeable number of alternate products for video as a service.
  Thus, the threat of substitutes is high.
• Competitive Rivalry in the Market: The competitive rivalry among industry leaders is rather intense, especially between the global players including Zoom video communications, Adobe, and Microsoft. These companies are strengthening their footprint worldwide. 
  Therefore, competitive rivalry in the market is high. 

1.Research Methodology

1.1.Desk Research
1.2.Real time insights and validation
1.3.Forecast model
1.4.Assumptions and forecast parameters

1.4.1.Assumptions
1.4.2.Forecast parameters

1.5.Data sources

1.5.1.Primary
1.5.2.Secondary

2.Executive Summary

2.1.360° summary
2.2.By Application trends
2.3.By Enterprise size trends
2.4.By Verticals trends

3.Market overview

3.1.Market segmentation & definitions
3.2.Key takeaways

3.2.1.Top investment pockets
3.2.2.Top winning strategies

3.3.Porter’s five forces analysis

3.3.1.Bargaining power of consumers
3.3.2.Bargaining power of suppliers
3.3.3.Threat of new entrants
3.3.4.Threat of substitutes
3.3.5.Competitive rivalry in the market

3.4.Market dynamics

3.4.1.Drivers
3.4.2.Restraints
3.4.3.Opportunities

3.5.Verticals landscape
3.6.Regulatory landscape
3.7.Patent landscape
3.8.Pricing overview

3.8.1.by Application
3.8.2.by Enterprise size
3.8.3.By Verticals Application

3.9.Market value chain analysis

3.9.1.Stress point analysis
3.9.2.Raw material analysis
3.9.3.Manufacturing process
3.9.4.Verticals analysis
3.9.5.Operating vendors

3.9.5.1.Raw material suppliers
3.9.5.2.Product manufacturers
3.9.5.3.Product distributors

3.10.Strategic overview

4.Video-as-a-Service (VaaS) Market, by Application

4.1.Corporate communications

4.1.1.Market size and forecast, by region, 2020-2028
4.1.2.Comparative market share analysis, 2020 & 2028

4.2.Training & development

4.2.1.Market size and forecast, by region, 2020-2028
4.2.2.Comparative market share analysis, 2020 & 2028

4.3.Marketing & client engagement

4.3.1.Market size and forecast, by region, 2020-2028
4.3.2.Comparative market share analysis, 2020 & 2028

4.4.Knowledge sharing & collaboration

4.4.1.Market size and forecast, by region, 2020-2028
4.4.2.Comparative market share analysis, 2020 & 2028

5.Video-as-a-Service (VaaS) Market, by Enterprise size

5.1.Large Enterprises

5.1.1.Market size and forecast, by region, 2020-2028
5.1.2.Comparative market share analysis, 2020 & 2028

5.2.Medium-Sized Enterprises

5.2.1.Market size and forecast, by region, 2020-2028
5.2.2.Comparative market share analysis, 2020 & 2028

5.3.Small-Sized Enterprises

5.3.1.Market size and forecast, by region, 2020-2028
5.3.2.Comparative market share analysis, 2020 & 2028

6.Video-as-a-Service (VaaS) Market, by Verticals

6.1.Healthcare

6.1.1.Market size and forecast, by region, 2020-2028
6.1.2.Comparative market share analysis, 2020 & 2028

6.2.BFSI

6.2.1.Market size and forecast, by region, 2020-2028
6.2.2.Comparative market share analysis, 2020 & 2028

6.3.Retail

6.3.1.Market size and forecast, by region, 2020-2028
6.3.2.Comparative market share analysis, 2020 & 2028

6.4.Media & Entertainment

6.4.1.Market size and forecast, by region, 2020-2028
6.4.2.Comparative market share analysis, 2020 & 2028

6.5.Telecom & IT

6.5.1.Market size and forecast, by region, 2020-2028
6.5.2.Comparative market share analysis, 2020 & 2028

6.6.Others

6.6.1.Market size and forecast, by region, 2020-2028
6.6.2.Comparative market share analysis, 2020 & 2028

7.Video-as-a-Service (VaaS) Market, by Region

7.1.North America

7.1.1.Market size and forecast, by Application, 2020-2028
7.1.2.Market size and forecast, by Enterprise size, 2020-2028
7.1.3.Market size and forecast, by Verticals, 2020-2028
7.1.4.Market size and forecast, by country, 2020-2028
7.1.5.Comparative market share analysis, 2020 & 2028

7.1.6.U.S.

7.1.6.1.Market size and forecast, by Application, 2020-2028
7.1.6.2.Market size and forecast, by Enterprise size, 2020-2028
7.1.6.3.Market size and forecast, by Verticals, 2020-2028
7.1.6.4.Comparative market share analysis, 2020 & 2028

7.1.7.Canada

7.1.7.1.Market size and forecast, by Application, 2020-2028
7.1.7.2.Market size and forecast, by Enterprise size, 2020-2028
7.1.7.3.Market size and forecast, by Verticals, 2020-2028
7.1.7.4.Comparative market share analysis, 2020 & 2028

7.1.8.Mexico

7.1.8.1.Market size and forecast, by Application, 2020-2028
7.1.8.2.Market size and forecast, by Enterprise size, 2020-2028
7.1.8.3.Market size and forecast, by Verticals, 2020-2028
7.1.8.4.Comparative market share analysis, 2020 & 2028

7.2.Europe

7.2.1.Market size and forecast, by Application, 2020-2028
7.2.2.Market size and forecast, by Enterprise size, 2020-2028
7.2.3.Market size and forecast, by Verticals, 2020-2028
7.2.4.Market size and forecast, by country, 2020-2028
7.2.5.Comparative market share analysis, 2020 & 2028

7.2.6.Germany 

7.2.6.1.Market size and forecast, by Application, 2020-2028
7.2.6.2.Market size and forecast, by Enterprise size, 2020-2028
7.2.6.3.Market size and forecast, by Verticals, 2020-2028
7.2.6.4.Comparative market share analysis, 2020 & 2028

7.2.7.UK

7.2.7.1.Market size and forecast, by Application, 2020-2028
7.2.7.2.Market size and forecast, by Enterprise size, 2020-2028
7.2.7.3.Market size and forecast, by Verticals, 2020-2028
7.2.7.4.Comparative market share analysis, 2020 & 2028

7.2.8.France

7.2.8.1.Market size and forecast, by Application, 2020-2028
7.2.8.2.Market size and forecast, by Enterprise size, 2020-2028
7.2.8.3.Market size and forecast, by Verticals, 2020-2028
7.2.8.4.Comparative market share analysis, 2020 & 2028

7.2.9.Italy

7.2.9.1.Market size and forecast, by Application, 2020-2028
7.2.9.2.Market size and forecast, by Enterprise size, 2020-2028
7.2.9.3.Market size and forecast, by Verticals, 2020-2028
7.2.9.4.Comparative market share analysis, 2020 & 2028

7.2.10.Spain

7.2.10.1.Market size and forecast, by Application, 2020-2028
7.2.10.2.Market size and forecast, by Enterprise size, 2020-2028
7.2.10.3.Market size and forecast, by Verticals, 2020-2028
7.2.10.4.Comparative market share analysis, 2020 & 2028

7.2.11.Rest of Europe

7.2.11.1.Market size and forecast, by Application, 2020-2028
7.2.11.2.Market size and forecast, by Enterprise size, 2020-2028
7.2.11.3.Market size and forecast, by Verticals, 2020-2028
7.2.11.4.Comparative market share analysis, 2020 & 2028

7.3.Asia-Pacific

7.3.1.Market size and forecast, by Application, 2020-2028
7.3.2.Market size and forecast, by Enterprise size, 2020-2028
7.3.3.Market size and forecast, by Verticals, 2020-2028
7.3.4.Market size and forecast, by country, 2020-2028
7.3.5.Comparative market share analysis, 2020 & 2028

7.3.6.China

7.3.6.1.Market size and forecast, by Application, 2020-2028
7.3.6.2.Market size and forecast, by Enterprise size, 2020-2028
7.3.6.3.Market size and forecast, by Verticals, 2020-2028
7.3.6.4.Comparative market share analysis, 2020 & 2028

7.3.7.Japan 

7.3.7.1.Market size and forecast, by Application, 2020-2028
7.3.7.2.Market size and forecast, by Enterprise size, 2020-2028
7.3.7.3.Market size and forecast, by Verticals, 2020-2028
7.3.7.4.Comparative market share analysis, 2020 & 2028

7.3.8.India 

7.3.8.1.Market size and forecast, by Application, 2020-2028
7.3.8.2.Market size and forecast, by Enterprise size, 2020-2028
7.3.8.3.Market size and forecast, by Verticals, 2020-2028
7.3.8.4.Comparative market share analysis, 2020 & 2028

7.3.9.South Korea 

7.3.9.1.Market size and forecast, by Application, 2020-2028
7.3.9.2.Market size and forecast, by Enterprise size, 2020-2028
7.3.9.3.Market size and forecast, by Verticals, 2020-2028
7.3.9.4.Comparative market share analysis, 2020 & 2028

7.3.10.Australia 

7.3.10.1.Market size and forecast, by Application, 2020-2028
7.3.10.2.Market size and forecast, by Enterprise size, 2020-2028
7.3.10.3.Market size and forecast, by Verticals, 2020-2028
7.3.10.4.Comparative market share analysis, 2020 & 2028

7.3.11.Rest of Asia Pacific

7.3.11.1.Market size and forecast, by Application, 2020-2028
7.3.11.2.Market size and forecast, by Enterprise size, 2020-2028
7.3.11.3.Market size and forecast, by Verticals, 2020-2028
7.3.11.4.Comparative market share analysis, 2020 & 2028

7.4.LAMEA

7.4.1.Market size and forecast, by Application, 2020-2028
7.4.2.Market size and forecast, by Enterprise size, 2020-2028
7.4.3.Market size and forecast, by Verticals, 2020-2028
7.4.4.Market size and forecast, by country, 2020-2028
7.4.5.Comparative market share analysis, 2020 & 2028

7.4.6.Latin America  

7.4.6.1.Market size and forecast, by Application, 2020-2028
7.4.6.2.Market size and forecast, by Enterprise size, 2020-2028
7.4.6.3.Market size and forecast, by Verticals, 2020-2028
7.4.6.4.Comparative market share analysis, 2020 & 2028

7.4.7.Middle East 

7.4.7.1.Market size and forecast, by Application, 2020-2028
7.4.7.2.Market size and forecast, by Enterprise size, 2020-2028
7.4.7.3.Market size and forecast, by Verticals, 2020-2028
7.4.7.4.Comparative market share analysis, 2020 & 2028

7.4.8.Africa

7.4.8.1.Market size and forecast, by Application, 2020-2028
7.4.8.2.Market size and forecast, by Enterprise size, 2020-2028
7.4.8.3.Market size and forecast, by Verticals, 2020-2028
7.4.8.4.Comparative market share analysis, 2020 & 2028

8.Company profiles

8.1.Amazon Web Services (AWS) Inc.

8.1.1.Business overview
8.1.2.Financial performance
8.1.3.Product portfolio
8.1.4.Recent strategic moves & developments
8.1.5.SWOT analysis

8.2.Avaya Inc.

8.2.1.Business overview
8.2.2.Financial performance
8.2.3.Product portfolio
8.2.4.Recent strategic moves & developments
8.2.5.SWOT analysis

8.3.Cisco Systems Inc.

8.3.1.Business overview
8.3.2.Financial performance
8.3.3.Product portfolio
8.3.4.Recent strategic moves & developments
8.3.5.SWOT analysis

8.4.Huawei Technologies Co., Ltd.

8.4.1.Business overview
8.4.2.Financial performance
8.4.3.Product portfolio
8.4.4.Recent strategic moves & developments
8.4.5.SWOT analysis

8.5.Zoom Video Communications Inc.

8.5.1.Business overview
8.5.2.Financial performance
8.5.3.Product portfolio
8.5.4.Recent strategic moves & developments
8.5.5.SWOT analysis

8.6.Microsoft

8.6.1.Business overview
8.6.2.Financial performance
8.6.3.Product portfolio
8.6.4.Recent strategic moves & developments
8.6.5.SWOT analysis

8.7.Google

8.7.1.Business overview
8.7.2.Financial performance
8.7.3.Product portfolio
8.7.4.Recent strategic moves & developments
8.7.5.SWOT analysis

8.8.Adobe

8.8.1.Business overview
8.8.2.Financial performance
8.8.3.Product portfolio
8.8.4.Recent strategic moves & developments
8.8.5.SWOT analysis

8.9.LogMeIn Inc.

8.9.1.Business overview
8.9.2.Financial performance
8.9.3.Product portfolio
8.9.4.Recent strategic moves & developments
8.9.5.SWOT analysis

8.10.Plantronics, Inc.

8.10.1.Business overview
8.10.2.Financial performance
8.10.3.Product portfolio
8.10.4.Recent strategic moves & developments
8.10.5.SWOT analysis

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