Real-time Bidding Market Report
RA05479
Real-time Bidding Market, by Application (Media and entertainment, Games, Retail and eCommerce, Travel and luxury, Mobile apps, Others), Format (RTB Image, RTB Video), Auction (Open Auction, Invited Auction), Device (Mobiles, Desktops, Others): Global Opportunity Analysis and Industry Forecast, 2020-2027
The global real-time bidding market is estimated to surpass $65,008.2 million by 2027, exhibiting a CAGR of 33.1% from 2020 to 2027.
The report provides all-inclusive analysis of global real-time bidding market with comprehensive study of the various facets of the market including market dynamics, major segments and regions, top leading players, and competitive landscape.
The report emphasizes current market scenario and future trends of the global real-time bidding market which gleaned from the impact of various market dynamics such as drivers, challenges & restraints, lucrative opportunities. The report also highlights the key forces that are shaping the market. Besides, the report provides Porter’s five forces analysis which precisely underlines the impact of key forces on the global real-time bidding market.
In addition, the report provides market size and forecast scrutinizing global real-time bidding market through different segments. The report highlights the geographical market analysis of these segments and each segment is thoroughly studied at regional as well as country level to get clearer picture of the global real-time bidding market. In the report, the global real-time bidding market is divided into four major regions including North America, Europe, Asia-Pacific, and LAMEA. These regions are further divided into major countries to cover real-time bidding market landscape in respective regions.
Furthermore, competitive scenario of the global real-time bidding market is covered in the report. Major players functioning in the global real-time bidding market are also studied to understand their position and competitive strengths in the industry. The major company profiles covered in the report include various company’s datum such as brief overview, recent financials, main executives, adoption of key growth strategies, novel advancements or initiatives to sustain and expand their position in the global real-time bidding market, and others.
Research Methodology
Research Dive offers its clients extensive research and analysis gleaned from wide variety of factual inputs that largely includes interview with participants of the industry, reliable data & statistics, and regional intelligence. The in-house experts of the industry play a crucial role in designing analytic tools and models, tailor-made to the requests of an industry segment. The data and statistics are sterilized with these analytical tools and models, which enhances the accuracy of our advice and recommendations.
This research report is delivered by Research Dive by conducting long hours of discussions and interviews, with a broad range of stakeholders, which includes upstream and downstream participants. Our analysts have performed a mix of primary and secondary research for the market estimations and forecasts. A number of product type literatures, industry releases, annual reports, and other related documents of major participants of the industry have been reviewed, to better understand the global real-time bidding market scenario. The initial phase of our in-depth study, where we perform wide-range data mining, referring to proficient & verified data sources such as independent studies, medical journals, technical journals, releases by trade association, materials published by government & regulatory authorities, and other.
KEY MARKET BENEFITS
- This report is a compilation of detailed study, information, valid inputs from industry experts & industry participants across the value chain, and quantitative & qualitative assessment by analysts of the industry.
- The report provides a comprehensive analysis along with the current trends of market during the forecast period from 2019 to 2027 to identify & comprehend the prevailing opportunities and the strategic assessment of the global real-time bidding market growth.
- The report studies the market from 2019 to 2027 and maps the qualitative impact of several industry factors on market segments as well as geographies.
- The report provides market estimations and size which is based on in-depth analysis of recent & key developments in the real-time bidding market.
- The development strategies implemented by the key industry players are conscripted in the report to understand the competitive scenario of the global real-time bidding market.
KEY MARKET SEGMENTS
The market has been studied based on the following segments:
- Application: Media and entertainment, Games, Retail and eCommerce, Travel and luxury, Mobile apps, Others
- Format: RTB Image, RTB Video
- Auction: Open Auction, Invited Auction
- Device: Mobiles, Desktops, Others
Region:
The global real-time bidding market is divided into North America, Europe, Asia Pacific, and LAMEA.
The above-mentioned regions are further dived in countries as follows:
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Spain
- Italy
- Rest of Europe
- Asia-Pacific
- Japan
- China
- India
- Australia
- South Korea
- Rest of Asia-Pacific
- LAMEA
- Brazil
- Argentina
- Saudi Arabia
- South Africa
- UAE
- Rest of LAMEA
KEY MARKET PLAYERS
The report covers the major players operating in the global real-time bidding market that focus on advancements & innovations and geographical expansion of product portfolios to obtain a competitive edge in the market space. The major players enlisted in the report include Adobe, Pubmatic, Smaato, CRITEO, …., and others.
The report summarizes various aspects of all these key players that include as follows:
1. Google
2. WPP
3. Adobe
4. Facebook
5. CRITEO
6. Smaato
7. Yandex
8. Rubicon Project
9. Pubmatic
10. Salesforce
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1. RESEARCH METHODOLOGY
1.1. Desk Research
1.2. Real time insights and validation
1.3. Forecast model
1.4. Assumptions and forecast parameters
1.5. Market size estimation
1.5.1. Top-down approach
1.5.2. Bottom-up approach
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2. REPORT SCOPE
2.1. Market definition
2.2. Key objectives of the study
2.3. Report overview
2.4. Market segmentation
2.5. Overview of the impact of COVID-19 on Global Real-time Bidding Market
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3. EXECUTIVE SUMMARY
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4. MARKET OVERVIEW
4.1. Introduction
4.2. Growth impact forces
4.2.1. Drivers
4.2.2. Restraints
4.2.3. Opportunities
4.3. Market value chain analysis
4.3.1. List of raw material suppliers
4.3.2. List of manufacturers
4.3.3. List of distributors
4.4. Innovation & sustainability matrices
4.4.1. Technology matrix
4.4.2. Regulatory matrix
4.5. Porter’s five forces analysis
4.5.1. Bargaining power of suppliers
4.5.2. Bargaining power of consumers
4.5.3. Threat of substitutes
4.5.4. Threat of new entrants
4.5.5. Competitive rivalry intensity
4.6. PESTLE analysis
4.6.1. Political
4.6.2. Economical
4.6.3. Social
4.6.4. Technological
4.6.5. Environmental
4.7. Impact of COVID-19 on Real-time Bidding Market
4.7.1. Pre-covid market scenario
4.7.2. Post-covid market scenario
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5. Real-time Bidding Market, By Enterprise Size
5.1. Overview
5.2 Media and entertainment
5.2.1 Definition, key trends, growth factors, and opportunities
5.2.2 Market size analysis, by region, 2020-2027
5.2.3 Market share analysis, by country, 2020-2027
5.3 Games
5.3.1 Definition, key trends, growth factors, and opportunities
5.3.2 Market size analysis, by region, 2020-2027
5.3.3 Market share analysis, by country, 2020-2027
5.4 Retail and eCommerce
5.4.1 Definition, key trends, growth factors, and opportunities
5.4.2 Market size analysis, by region, 2020-2027
5.4.3 Market share analysis, by country, 2020-2027
5.5 Travel and luxury
5.5.1 Definition, key trends, growth factors, and opportunities
5.5.2 Market size analysis, by region, 2020-2027
5.5.3 Market share analysis, by country, 2020-2027
5.6 Mobile apps
5.6.1 Definition, key trends, growth factors, and opportunities
5.6.2 Market size analysis, by region, 2020-2027
5.6.3 Market share analysis, by country, 2020-2027
5.7 Others
5.7.1 Definition, key trends, growth factors, and opportunities
5.7.2 Market size analysis, by region, 2020-2027
5.7.3 Market share analysis, by country, 2020-2027
5.8 Research Dive Exclusive Insights
5.8.1 Market attractiveness
5.8.2 Competition heatmap
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6. Real-time Bidding Market, By Substrate
6.1. Overview
6.2 RTB Image
6.2.1 Definition, key trends, growth factors, and opportunities
6.2.2 Market size analysis, by region, 2020-2027
6.2.3 Market share analysis, by country, 2020-2027
6.3 RTB Video
6.3.1 Definition, key trends, growth factors, and opportunities
6.3.2 Market size analysis, by region, 2020-2027
6.3.3 Market share analysis, by country, 2020-2027
6.4 Research Dive Exclusive Insights
6.4.1 Market attractiveness
6.4.2 Competition heatmap
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7. Real-time Bidding Market, By Access Type
7.1. Overview
7.2 Open Auction
7.2.1 Definition, key trends, growth factors, and opportunities
7.2.2 Market size analysis, by region, 2020-2027
7.2.3 Market share analysis, by country, 2020-2027
7.3 Invited Auction
7.3.1 Definition, key trends, growth factors, and opportunities
7.3.2 Market size analysis, by region, 2020-2027
7.3.3 Market share analysis, by country, 2020-2027
7.4 Research Dive Exclusive Insights
7.4.1 Market attractiveness
7.4.2 Competition heatmap
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8. Real-time Bidding Market, By Operating Environment
8.1. Overview
8.2 Mobiles
8.2.1 Definition, key trends, growth factors, and opportunities
8.2.2 Market size analysis, by region, 2020-2027
8.2.3 Market share analysis, by country, 2020-2027
8.3 Desktops
8.3.1 Definition, key trends, growth factors, and opportunities
8.3.2 Market size analysis, by region, 2020-2027
8.3.3 Market share analysis, by country, 2020-2027
8.4 Others
8.4.1 Definition, key trends, growth factors, and opportunities
8.4.2 Market size analysis, by region, 2020-2027
8.4.3 Market share analysis, by country, 2020-2027
8.5 Research Dive Exclusive Insights
8.5.1 Market attractiveness
8.5.2 Competition heatmap
9. Real-time Bidding Market, By Region
9.1 North America
9.1.1 U.S
9.1.1.1 Market size analysis, By Enterprise Size, 2020-2027
9.1.1.2 Market size analysis, By Substrate, 2020-2027
9.1.1.3 Market size analysis, By Access Type, 2020-2027
9.1.1.4 Market size analysis, By Operating Environment, 2020-2027
9.1.2 Canada
9.1.2.1 Market size analysis, By Enterprise Size, 2020-2027
9.1.2.2 Market size analysis, By Substrate, 2020-2027
9.1.2.3 Market size analysis, By Access Type, 2020-2027
9.1.2.4 Market size analysis, By Operating Environment, 2020-2027
9.1.3 Mexico
9.1.3.1 Market size analysis, By Enterprise Size, 2020-2027
9.1.3.2 Market size analysis, By Substrate, 2020-2027
9.1.3.3 Market size analysis, By Access Type, 2020-2027
9.1.3.4 Market size analysis, By Operating Environment, 2020-2027
9.1.4 Research Dive Exclusive Insights
9.1.4.1 Market attractiveness
9.1.4.2 Competition heatmap
9.2 Europe
9.2.1 Germany
9.2.1.1 Market size analysis, By Enterprise Size, 2020-2027
9.2.1.2 Market size analysis, By Substrate, 2020-2027
9.2.1.3 Market size analysis, By Access Type, 2020-2027
9.2.1.4 Market size analysis, By Operating Environment, 2020-2027
9.2.2 UK
9.2.2.1 Market size analysis, By Enterprise Size, 2020-2027
9.2.2.2 Market size analysis, By Substrate, 2020-2027
9.2.2.3 Market size analysis, By Access Type, 2020-2027
9.2.2.4 Market size analysis, By Operating Environment, 2020-2027
9.2.3 France
9.2.3.1 Market size analysis, By Enterprise Size, 2020-2027
9.2.3.2 Market size analysis, By Substrate, 2020-2027
9.2.3.3 Market size analysis, By Access Type, 2020-2027
9.2.3.4 Market size analysis, By Operating Environment, 2020-2027
9.2.4 Spain
9.2.4.1 Market size analysis, By Enterprise Size, 2020-2027
9.2.4.2 Market size analysis, By Substrate, 2020-2027
9.2.4.3 Market size analysis, By Access Type, 2020-2027
9.2.4.4 Market size analysis, By Operating Environment, 2020-2027
9.2.5 Italy
9.2.5.1 Market size analysis, By Enterprise Size, 2020-2027
9.2.5.2 Market size analysis, By Substrate, 2020-2027
9.2.5.3 Market size analysis, By Access Type, 2020-2027
9.2.5.4 Market size analysis, By Operating Environment, 2020-2027
9.2.6 Rest of Europe
9.2.6.1 Market size analysis, By Enterprise Size, 2020-2027
9.2.6.2 Market size analysis, By Substrate, 2020-2027
9.2.6.3 Market size analysis, By Access Type, 2020-2027
9.2.6.4 Market size analysis, By Operating Environment, 2020-2027
9.2.7 Research Dive Exclusive Insights
9.2.7.1 Market attractiveness
9.2.7.2 Competition heatmap
9.3 Asia-Pacific
9.3.1 China
9.3.1.1 Market size analysis, By Enterprise Size, 2020-2027
9.3.1.2 Market size analysis, By Substrate, 2020-2027
9.3.1.3 Market size analysis, By Access Type, 2020-2027
9.3.1.4 Market size analysis, By Operating Environment, 2020-2027
9.3.2 Japan
9.3.2.1 Market size analysis, By Enterprise Size, 2020-2027
9.3.2.2 Market size analysis, By Substrate, 2020-2027
9.3.2.3 Market size analysis, By Access Type, 2020-2027
9.3.2.4 Market size analysis, By Operating Environment, 2020-2027
9.3.3 India
9.3.3.1 Market size analysis, By Enterprise Size, 2020-2027
9.3.3.2 Market size analysis, By Substrate, 2020-2027
9.3.3.3 Market size analysis, By Access Type, 2020-2027
9.3.3.4 Market size analysis, By Operating Environment, 2020-2027
9.3.4 Australia
9.3.4.1 Market size analysis, By Enterprise Size, 2020-2027
9.3.4.2 Market size analysis, By Substrate, 2020-2027
9.3.4.3 Market size analysis, By Access Type, 2020-2027
9.3.4.4 Market size analysis, By Operating Environment, 2020-2027
9.3.5 South Korea
9.3.5.1 Market size analysis, By Enterprise Size, 2020-2027
9.3.5.2 Market size analysis, By Substrate, 2020-2027
9.3.5.3 Market size analysis, By Access Type, 2020-2027
9.3.5.4 Market size analysis, By Operating Environment, 2020-2027
9.3.6 Rest of Asia-Pacific
9.3.6.1 Market size analysis, By Enterprise Size, 2020-2027
9.3.6.2 Market size analysis, By Substrate, 2020-2027
9.3.6.3 Market size analysis, By Access Type, 2020-2027
9.3.6.4 Market size analysis, By Operating Environment, 2020-2027
9.3.7 Research Dive Exclusive Insights
9.3.7.1 Market attractiveness
9.3.7.2 Competition heatmap
9.4 LAMEA
9.4.1 Brazil
9.4.1.1 Market size analysis, By Enterprise Size, 2020-2027
9.4.1.2 Market size analysis, By Substrate, 2020-2027
9.4.1.3 Market size analysis, By Access Type, 2020-2027
9.4.1.4 Market size analysis, By Operating Environment, 2020-2027
9.4.2 Saudi Arabia
9.4.2.1 Market size analysis, By Enterprise Size, 2020-2027
9.4.2.2 Market size analysis, By Substrate, 2020-2027
9.4.2.3 Market size analysis, By Access Type, 2020-2027
9.4.2.4 Market size analysis, By Operating Environment, 2020-2027
9.4.3 UAE
9.4.3.1 Market size analysis, By Enterprise Size, 2020-2027
9.4.3.2 Market size analysis, By Substrate, 2020-2027
9.4.3.3 Market size analysis, By Access Type, 2020-2027
9.4.3.4 Market size analysis, By Operating Environment, 2020-2027
9.4.4 South Africa
9.4.4.1 Market size analysis, By Enterprise Size, 2020-2027
9.4.4.2 Market size analysis, By Substrate, 2020-2027
9.4.4.3 Market size analysis, By Access Type, 2020-2027
9.4.4.4 Market size analysis, By Operating Environment, 2020-2027
9.4.5 Rest of LAMEA
9.4.5.1 Market size analysis, By Enterprise Size, 2020-2027
9.4.5.2 Market size analysis, By Substrate, 2020-2027
9.4.5.3 Market size analysis, By Access Type, 2020-2027
9.4.5.4 Market size analysis, By Operating Environment, 2020-2027
9.4.6 Research Dive Exclusive Insights
9.4.6.1 Market attractiveness
9.4.6.2 Competition heatmap
10. Competitive Landscape
10.1 Top winning strategies, 2020-2027
10.1.1 By strategy
10.1.2 By year
10.2 Strategic overview
10.3 Market share analysis, 2020-2027
11. Company Profiles
11.1 Google
11.1.1 Overview
11.1.2 Business segments
11.1.3 Product portfolio
11.1.4 Financial performance
11.1.5 Recent developments
11.1.6 SWOT analysis
11.2 WPP
11.2.1 Overview
11.2.2 Business segments
11.2.3 Product portfolio
11.2.4 Financial performance
11.2.5 Recent developments
11.2.6 SWOT analysis
11.3 Adobe
11.3.1 Overview
11.3.2 Business segments
11.3.3 Product portfolio
11.3.4 Financial performance
11.3.5 Recent developments
11.3.6 SWOT analysis
11.4 Facebook
11.4.1 Overview
11.4.2 Business segments
11.4.3 Product portfolio
11.4.4 Financial performance
11.4.5 Recent developments
11.4.6 SWOT analysis
11.5 CRITEO
11.5.1 Overview
11.5.2 Business segments
11.5.3 Product portfolio
11.5.4 Financial performance
11.5.5 Recent developments
11.5.6 SWOT analysis
11.6 Smaato
11.6.1 Overview
11.6.2 Business segments
11.6.3 Product portfolio
11.6.4 Financial performance
11.6.5 Recent developments
11.6.6 SWOT analysis
11.7 Yandex
11.7.1 Overview
11.7.2 Business segments
11.7.3 Product portfolio
11.7.4 Financial performance
11.7.5 Recent developments
11.7.6 SWOT analysis
11.8 Rubicon Project
11.8.1 Overview
11.8.2 Business segments
11.8.3 Product portfolio
11.8.4 Financial performance
11.8.5 Recent developments
11.8.6 SWOT analysis
11.9 Pubmatic
11.9.1 Overview
11.9.2 Business segments
11.9.3 Product portfolio
11.9.4 Financial performance
11.9.5 Recent developments
11.9.6 SWOT analysis
11.10 Salesforce
11.10.1 Overview
11.10.2 Business segments
11.10.3 Product portfolio
11.10.4 Financial performance
11.10.5 Recent developments
11.10.6 SWOT analysis
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