Marketing Automation Market Report
RA05385
Marketing Automation Market, by Component (Software, Services), Deployment Mode (On-premises, Cloud), Organization Size (Small and Medium Enterprises (SMEs), Large Enterprises), End User (BFSI, IT & Telecoms, Retail & Consumer Goods, Travel & Hospitality, Healthcare & Life Sciences, Education, Media & Entertainment, Manufacturing, Others), Application (Campaign Management, Email Marketing, Lead Nurturing & Lead Scoring, Social Media Marketing, Inbound Marketing, Analytics & Reporting, Others): Global Opportunity Analysis and Industry Forecast, 2020-2027
The global marketing automation market is estimated to surpass $9,479.8 million by 2027, exhibiting a CAGR of 14.1% from 2020 to 2027.
The report aims to offer a clear picture of the current scenario and future growth of the global marketing automation market. The report provides scrupulous analysis of global marketing automation market by thoroughly reviewing several factors of the market such as vital segments, regional market condition, market dynamics, investment suitability, and key players operating in the market. Besides, the report delivers sharp insights into present and forthcoming trends & developments in the global market.
The report articulates the key opportunities and factors propelling the global marketing automation market growth. Also, threats and limitations that have the possibility to hamper the market growth are outlined in the report. Further, Porter’s five forces analysis that explains the bargaining power of suppliers and consumers, competitive landscape, and development of substitutes in the market is also sketched in the report.
The report reveals various statistics such as predicted market size and forecast by analyzing the major factors and by assessing each segment of the global marketing automation market. Regional market analysis of these segments is also provided in the report. The report segments the global marketing automation market into four main regions including Asia-Pacific, Europe, North America, and LAMEA. Moreover, these regions are sub-divided to offer an exhaustive landscape of the marketing automation market across key countries in respective regions. Furthermore, the report divulges some of the latest advances, trends, and upcoming opportunities in every region.
Furthermore, the report profiles top players active in the global marketing automation market. A comprehensive summary of 10 foremost players operating in the global marketing automation market is delivered in the report to comprehend their position and footmark in the industry. The report highlights various data points such as short summary of the company, company’s financial status and proceeds, chief company executives, key business strategies executed by company, initiatives undertaken & advanced developments by the company to thrust their position and grasp a significant position in the global marketing automation market.
RESEARCH METHODOLOGY
Research Dive has formulated the report by in-house market analysts after deeply scrutinizing the market landscape. The market estimations stated in the report have been derived using proven research methodologies and analytical models & tools. Use of such effective and advanced tools, helps market analysts to scrutinize, filter, and offer highly accurate data and estimations. The report provides an extensive research and analysis backed with numerous factual data, which mainly include industry players’ interviews, renowned and trustworthy sources of statistics, and regional intelligence. The in-depth insights entailed in the report can help investors and market players to understand investment suitability and grab opportunities for developments, partnerships, and investments in the global market.
The research report is formed by collating different statistics and information concerning the marketing automation market. Long hours of deliberations and interviews have been performed with a group of investors and stakeholders, including upstream and downstream members. Primary research is the main part of the research efforts; however, it is reasonably supported by all-encompassing secondary research. Numerous product type literatures, company annual reports, market publications, and other such relevant documents of the leading market players have been studied, for better & broader understanding of market penetration. Furthermore, medical journals, trustworthy industry newsletters, government websites, and trade associations’ publications have also been evaluated for extracting vital industry insights.
KEY MARKET BENEFITS
- This report is a compilation of qualitative assessment by industry analysts, detailed information & study, and valid inputs from industry participants & experts across the value chain
- An in-depth analysis along with recent trends of the industry are provided in the report to identify & comprehend the prevailing opportunities and the tactical assessment of the global marketing automation market growth
- The market size and forecasts are derived by scrutinizing market boomers and restraints, and key developments in the marketing automation market
- The report studies the market from 2019 to 2027 and maps the qualitative impact of several industry factors on market segments as well as geographies
- The development strategies implemented by the key industry players are conscripted in the report to understand the competitive scenario of the global marketing automation market
- The report also offers insights into foremost market players, Porter’s Five Analysis, and top winning business strategies
KEY MARKET SEGMENTS
The global marketing automation market is segmented on the basis of the following:
- Component: Software, Services
- Deployment Mode: On-premises, Cloud
- Organization Size: Small and Medium Enterprises (SMEs), Large Enterprises
- End User: BFSI, IT & Telecoms, Retail & Consumer Goods, Travel & Hospitality, Healthcare & Life Sciences, Education, Media & Entertainment, Manufacturing, Others
- Application: Campaign Management, Email Marketing, Lead Nurturing & Lead Scoring, Social Media Marketing, Inbound Marketing, Analytics & Reporting, Others
- Region: North America, Europe, Asia Pacific, and LAMEA
This segment is further sub-segmented into the following regions:
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Spain
- Italy
- Rest of Europe
- Asia-Pacific
- Japan
- China
- India
- Australia
- South Korea
- Rest of Asia-Pacific
- LAMEA
- Brazil
- Argentina
- Saudi Arabia
- South Africa
- UAE
- Rest of LAMEA
KEY PLAYERS
The leading players stated in the report are Act-On Software, Adobe, Simplycast, Oracle. The report articulates the business overview including financial and annual performance, newest strategic plans & developments, product range, and SWOT analysis of all the players mentioned in the report.
1. Adobe
2. Hubspot
3. Salesforce
4. SAS
5. Oracle
6. Acoustic
7. Act-On Software
8. Sendinblue
9. Activecampaign
10. Simplycast
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1. RESEARCH METHODOLOGY
1.1. Desk Research
1.2. Real time insights and validation
1.3. Forecast model
1.4. Assumptions and forecast parameters
1.5. Market size estimation
1.5.1. Top-down approach
1.5.2. Bottom-up approach
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2. REPORT SCOPE
2.1. Market definition
2.2. Key objectives of the study
2.3. Report overview
2.4. Market segmentation
2.5. Overview of the impact of COVID-19 on Global Marketing Automation Market
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3. EXECUTIVE SUMMARY
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4. MARKET OVERVIEW
4.1. Introduction
4.2. Growth impact forces
4.2.1. Drivers
4.2.2. Restraints
4.2.3. Opportunities
4.3. Market value chain analysis
4.3.1. List of raw material suppliers
4.3.2. List of manufacturers
4.3.3. List of distributors
4.4. Innovation & sustainability matrices
4.4.1. Technology matrix
4.4.2. Regulatory matrix
4.5. Porter’s five forces analysis
4.5.1. Bargaining power of suppliers
4.5.2. Bargaining power of consumers
4.5.3. Threat of substitutes
4.5.4. Threat of new entrants
4.5.5. Competitive rivalry intensity
4.6. PESTLE analysis
4.6.1. Political
4.6.2. Economical
4.6.3. Social
4.6.4. Technological
4.6.5. Environmental
4.7. Impact of COVID-19 on Marketing Automation Market
4.7.1. Pre-covid market scenario
4.7.2. Post-covid market scenario
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5. Marketing Automation Market, By Product
5.1. Overview
5.2 Software
5.2.1 Definition, key trends, growth factors, and opportunities
5.2.2 Market size analysis, by region, 2020-2027
5.2.3 Market share analysis, by country, 2020-2027
5.3 Services
5.3.1 Definition, key trends, growth factors, and opportunities
5.3.2 Market size analysis, by region, 2020-2027
5.3.3 Market share analysis, by country, 2020-2027
5.4 Research Dive Exclusive Insights
5.4.1 Market attractiveness
5.4.2 Competition heatmap
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6. Marketing Automation Market, By Type
6.1. Overview
6.2 On-premises
6.2.1 Definition, key trends, growth factors, and opportunities
6.2.2 Market size analysis, by region, 2020-2027
6.2.3 Market share analysis, by country, 2020-2027
6.3 Cloud
6.3.1 Definition, key trends, growth factors, and opportunities
6.3.2 Market size analysis, by region, 2020-2027
6.3.3 Market share analysis, by country, 2020-2027
6.4 Research Dive Exclusive Insights
6.4.1 Market attractiveness
6.4.2 Competition heatmap
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7. Marketing Automation Market, By Spectral Range
7.1. Overview
7.2 Small and Medium Enterprises (SMEs)
7.2.1 Definition, key trends, growth factors, and opportunities
7.2.2 Market size analysis, by region, 2020-2027
7.2.3 Market share analysis, by country, 2020-2027
7.3 Large Enterprises
7.3.1 Definition, key trends, growth factors, and opportunities
7.3.2 Market size analysis, by region, 2020-2027
7.3.3 Market share analysis, by country, 2020-2027
7.4 Research Dive Exclusive Insights
7.4.1 Market attractiveness
7.4.2 Competition heatmap
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8. Marketing Automation Market, By End User
8.1. Overview
8.2 BFSI
8.2.1 Definition, key trends, growth factors, and opportunities
8.2.2 Market size analysis, by region, 2020-2027
8.2.3 Market share analysis, by country, 2020-2027
8.3 IT & Telecoms
8.3.1 Definition, key trends, growth factors, and opportunities
8.3.2 Market size analysis, by region, 2020-2027
8.3.3 Market share analysis, by country, 2020-2027
8.4 Retail & Consumer Goods
8.4.1 Definition, key trends, growth factors, and opportunities
8.4.2 Market size analysis, by region, 2020-2027
8.4.3 Market share analysis, by country, 2020-2027
8.5 Travel & Hospitality
8.5.1 Definition, key trends, growth factors, and opportunities
8.5.2 Market size analysis, by region, 2020-2027
8.5.3 Market share analysis, by country, 2020-2027
8.6 Healthcare & Life Sciences
8.6.1 Definition, key trends, growth factors, and opportunities
8.6.2 Market size analysis, by region, 2020-2027
8.6.3 Market share analysis, by country, 2020-2027
8.7 Education
8.7.1 Definition, key trends, growth factors, and opportunities
8.7.2 Market size analysis, by region, 2020-2027
8.7.3 Market share analysis, by country, 2020-2027
8.8 Media & Entertainment
8.8.1 Definition, key trends, growth factors, and opportunities
8.8.2 Market size analysis, by region, 2020-2027
8.8.3 Market share analysis, by country, 2020-2027
8.9 Manufacturing
8.9.1 Definition, key trends, growth factors, and opportunities
8.9.2 Market size analysis, by region, 2020-2027
8.9.3 Market share analysis, by country, 2020-2027
8.10 Others
8.10.1 Definition, key trends, growth factors, and opportunities
8.10.2 Market size analysis, by region, 2020-2027
8.10.3 Market share analysis, by country, 2020-2027
8.11 Research Dive Exclusive Insights
8.11.1 Market attractiveness
8.11.2 Competition heatmap
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9. Marketing Automation Market, By Enterprise Size
9.1. Overview
9.2 Campaign Management
9.2.1 Definition, key trends, growth factors, and opportunities
9.2.2 Market size analysis, by region, 2020-2027
9.2.3 Market share analysis, by country, 2020-2027
9.3 Email Marketing
9.3.1 Definition, key trends, growth factors, and opportunities
9.3.2 Market size analysis, by region, 2020-2027
9.3.3 Market share analysis, by country, 2020-2027
9.4 Lead Nurturing & Lead Scoring
9.4.1 Definition, key trends, growth factors, and opportunities
9.4.2 Market size analysis, by region, 2020-2027
9.4.3 Market share analysis, by country, 2020-2027
9.5 Social Media Marketing
9.5.1 Definition, key trends, growth factors, and opportunities
9.5.2 Market size analysis, by region, 2020-2027
9.5.3 Market share analysis, by country, 2020-2027
9.6 Inbound Marketing
9.6.1 Definition, key trends, growth factors, and opportunities
9.6.2 Market size analysis, by region, 2020-2027
9.6.3 Market share analysis, by country, 2020-2027
9.7 Analytics & Reporting
9.7.1 Definition, key trends, growth factors, and opportunities
9.7.2 Market size analysis, by region, 2020-2027
9.7.3 Market share analysis, by country, 2020-2027
9.8 Others
9.8.1 Definition, key trends, growth factors, and opportunities
9.8.2 Market size analysis, by region, 2020-2027
9.8.3 Market share analysis, by country, 2020-2027
9.9 Research Dive Exclusive Insights
9.9.1 Market attractiveness
9.9.2 Competition heatmap
10. Marketing Automation Market, By Region
10.1 North America
10.1.1 U.S
10.1.1.1 Market size analysis, By Product, 2020-2027
10.1.1.2 Market size analysis, By Type, 2020-2027
10.1.1.3 Market size analysis, By Spectral Range, 2020-2027
10.1.1.4 Market size analysis, By End User, 2020-2027
10.1.1.5 Market size analysis, By Enterprise Size, 2020-2027
10.1.2 Canada
10.1.2.1 Market size analysis, By Product, 2020-2027
10.1.2.2 Market size analysis, By Type, 2020-2027
10.1.2.3 Market size analysis, By Spectral Range, 2020-2027
10.1.2.4 Market size analysis, By End User, 2020-2027
10.1.2.5 Market size analysis, By Enterprise Size, 2020-2027
10.1.3 Mexico
10.1.3.1 Market size analysis, By Product, 2020-2027
10.1.3.2 Market size analysis, By Type, 2020-2027
10.1.3.3 Market size analysis, By Spectral Range, 2020-2027
10.1.3.4 Market size analysis, By End User, 2020-2027
10.1.3.5 Market size analysis, By Enterprise Size, 2020-2027
10.1.4 Research Dive Exclusive Insights
10.1.4.1 Market attractiveness
10.1.4.2 Competition heatmap
10.2 Europe
10.2.1 Germany
10.2.1.1 Market size analysis, By Product, 2020-2027
10.2.1.2 Market size analysis, By Type, 2020-2027
10.2.1.3 Market size analysis, By Spectral Range, 2020-2027
10.2.1.4 Market size analysis, By End User, 2020-2027
10.2.1.5 Market size analysis, By Enterprise Size, 2020-2027
10.2.2 UK
10.2.2.1 Market size analysis, By Product, 2020-2027
10.2.2.2 Market size analysis, By Type, 2020-2027
10.2.2.3 Market size analysis, By Spectral Range, 2020-2027
10.2.2.4 Market size analysis, By End User, 2020-2027
10.2.2.5 Market size analysis, By Enterprise Size, 2020-2027
10.2.3 France
10.2.3.1 Market size analysis, By Product, 2020-2027
10.2.3.2 Market size analysis, By Type, 2020-2027
10.2.3.3 Market size analysis, By Spectral Range, 2020-2027
10.2.3.4 Market size analysis, By End User, 2020-2027
10.2.3.5 Market size analysis, By Enterprise Size, 2020-2027
10.2.4 Spain
10.2.4.1 Market size analysis, By Product, 2020-2027
10.2.4.2 Market size analysis, By Type, 2020-2027
10.2.4.3 Market size analysis, By Spectral Range, 2020-2027
10.2.4.4 Market size analysis, By End User, 2020-2027
10.2.4.5 Market size analysis, By Enterprise Size, 2020-2027
10.2.5 Italy
10.2.5.1 Market size analysis, By Product, 2020-2027
10.2.5.2 Market size analysis, By Type, 2020-2027
10.2.5.3 Market size analysis, By Spectral Range, 2020-2027
10.2.5.4 Market size analysis, By End User, 2020-2027
10.2.5.5 Market size analysis, By Enterprise Size, 2020-2027
10.2.6 Rest of Europe
10.2.6.1 Market size analysis, By Product, 2020-2027
10.2.6.2 Market size analysis, By Type, 2020-2027
10.2.6.3 Market size analysis, By Spectral Range, 2020-2027
10.2.6.4 Market size analysis, By End User, 2020-2027
10.2.6.5 Market size analysis, By Enterprise Size, 2020-2027
10.2.7 Research Dive Exclusive Insights
10.2.7.1 Market attractiveness
10.2.7.2 Competition heatmap
10.3 Asia-Pacific
10.3.1 China
10.3.1.1 Market size analysis, By Product, 2020-2027
10.3.1.2 Market size analysis, By Type, 2020-2027
10.3.1.3 Market size analysis, By Spectral Range, 2020-2027
10.3.1.4 Market size analysis, By End User, 2020-2027
10.3.1.5 Market size analysis, By Enterprise Size, 2020-2027
10.3.2 Japan
10.3.2.1 Market size analysis, By Product, 2020-2027
10.3.2.2 Market size analysis, By Type, 2020-2027
10.3.2.3 Market size analysis, By Spectral Range, 2020-2027
10.3.2.4 Market size analysis, By End User, 2020-2027
10.3.2.5 Market size analysis, By Enterprise Size, 2020-2027
10.3.3 India
10.3.3.1 Market size analysis, By Product, 2020-2027
10.3.3.2 Market size analysis, By Type, 2020-2027
10.3.3.3 Market size analysis, By Spectral Range, 2020-2027
10.3.3.4 Market size analysis, By End User, 2020-2027
10.3.3.5 Market size analysis, By Enterprise Size, 2020-2027
10.3.4 Australia
10.3.4.1 Market size analysis, By Product, 2020-2027
10.3.4.2 Market size analysis, By Type, 2020-2027
10.3.4.3 Market size analysis, By Spectral Range, 2020-2027
10.3.4.4 Market size analysis, By End User, 2020-2027
10.3.4.5 Market size analysis, By Enterprise Size, 2020-2027
10.3.5 South Korea
10.3.5.1 Market size analysis, By Product, 2020-2027
10.3.5.2 Market size analysis, By Type, 2020-2027
10.3.5.3 Market size analysis, By Spectral Range, 2020-2027
10.3.5.4 Market size analysis, By End User, 2020-2027
10.3.5.5 Market size analysis, By Enterprise Size, 2020-2027
10.3.6 Rest of Asia-Pacific
10.3.6.1 Market size analysis, By Product, 2020-2027
10.3.6.2 Market size analysis, By Type, 2020-2027
10.3.6.3 Market size analysis, By Spectral Range, 2020-2027
10.3.6.4 Market size analysis, By End User, 2020-2027
10.3.6.5 Market size analysis, By Enterprise Size, 2020-2027
10.3.7 Research Dive Exclusive Insights
10.3.7.1 Market attractiveness
10.3.7.2 Competition heatmap
10.4 LAMEA
10.4.1 Brazil
10.4.1.1 Market size analysis, By Product, 2020-2027
10.4.1.2 Market size analysis, By Type, 2020-2027
10.4.1.3 Market size analysis, By Spectral Range, 2020-2027
10.4.1.4 Market size analysis, By End User, 2020-2027
10.4.1.5 Market size analysis, By Enterprise Size, 2020-2027
10.4.2 Saudi Arabia
10.4.2.1 Market size analysis, By Product, 2020-2027
10.4.2.2 Market size analysis, By Type, 2020-2027
10.4.2.3 Market size analysis, By Spectral Range, 2020-2027
10.4.2.4 Market size analysis, By End User, 2020-2027
10.4.2.5 Market size analysis, By Enterprise Size, 2020-2027
10.4.3 UAE
10.4.3.1 Market size analysis, By Product, 2020-2027
10.4.3.2 Market size analysis, By Type, 2020-2027
10.4.3.3 Market size analysis, By Spectral Range, 2020-2027
10.4.3.4 Market size analysis, By End User, 2020-2027
10.4.3.5 Market size analysis, By Enterprise Size, 2020-2027
10.4.4 South Africa
10.4.4.1 Market size analysis, By Product, 2020-2027
10.4.4.2 Market size analysis, By Type, 2020-2027
10.4.4.3 Market size analysis, By Spectral Range, 2020-2027
10.4.4.4 Market size analysis, By End User, 2020-2027
10.4.4.5 Market size analysis, By Enterprise Size, 2020-2027
10.4.5 Rest of LAMEA
10.4.5.1 Market size analysis, By Product, 2020-2027
10.4.5.2 Market size analysis, By Type, 2020-2027
10.4.5.3 Market size analysis, By Spectral Range, 2020-2027
10.4.5.4 Market size analysis, By End User, 2020-2027
10.4.5.5 Market size analysis, By Enterprise Size, 2020-2027
10.4.6 Research Dive Exclusive Insights
10.4.6.1 Market attractiveness
10.4.6.2 Competition heatmap
11. Competitive Landscape
11.1 Top winning strategies, 2020-2027
11.1.1 By strategy
11.1.2 By year
11.2 Strategic overview
11.3 Market share analysis, 2020-2027
12. Company Profiles
12.1 Adobe
12.1.1 Overview
12.1.2 Business segments
12.1.3 Product portfolio
12.1.4 Financial performance
12.1.5 Recent developments
12.1.6 SWOT analysis
12.2 Hubspot
12.2.1 Overview
12.2.2 Business segments
12.2.3 Product portfolio
12.2.4 Financial performance
12.2.5 Recent developments
12.2.6 SWOT analysis
12.3 Salesforce
12.3.1 Overview
12.3.2 Business segments
12.3.3 Product portfolio
12.3.4 Financial performance
12.3.5 Recent developments
12.3.6 SWOT analysis
12.4 SAS
12.4.1 Overview
12.4.2 Business segments
12.4.3 Product portfolio
12.4.4 Financial performance
12.4.5 Recent developments
12.4.6 SWOT analysis
12.5 Oracle
12.5.1 Overview
12.5.2 Business segments
12.5.3 Product portfolio
12.5.4 Financial performance
12.5.5 Recent developments
12.5.6 SWOT analysis
12.6 Acoustic
12.6.1 Overview
12.6.2 Business segments
12.6.3 Product portfolio
12.6.4 Financial performance
12.6.5 Recent developments
12.6.6 SWOT analysis
12.7 Act-On Software
12.7.1 Overview
12.7.2 Business segments
12.7.3 Product portfolio
12.7.4 Financial performance
12.7.5 Recent developments
12.7.6 SWOT analysis
12.8 Sendinblue
12.8.1 Overview
12.8.2 Business segments
12.8.3 Product portfolio
12.8.4 Financial performance
12.8.5 Recent developments
12.8.6 SWOT analysis
12.9 Activecampaign
12.9.1 Overview
12.9.2 Business segments
12.9.3 Product portfolio
12.9.4 Financial performance
12.9.5 Recent developments
12.9.6 SWOT analysis
12.10 Simplycast
12.10.1 Overview
12.10.2 Business segments
12.10.3 Product portfolio
12.10.4 Financial performance
12.10.5 Recent developments
12.10.6 SWOT analysis
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