Sex Toys Market, by Distribution Channel (E-commerce, Mass Merchandizers, and Specialty Stores), End User (Male, Female), and Regional Analysis (North America, Europe, Asia-Pacific, and LAMEA): Global Opportunity Analysis and Industry Forecast, 2019–2026

Global Sex Toys Market Insights 2019-2020:

According to the global sex toys market report published by Research Dive, the global market will be $45,767.2 million by 2026, increasing from $24,929.0 million in 2018, at a CAGR of 7.9%. The Asia-Pacific regional market will experience a noteworthy growth and is anticipated to reach a revenue of $12,952.1 million by 2026. The global market is being dominated by the North America region; it generated a revenue of over $7,428.8 million in 2018 and is projected to account for $12,906.4 million till 2026.

Sex toys,such as massagers, vibrators and dildos, are objects that are mainly used to enhance the sexual experience of humans. Most of the current sex toys are intended to look like human genitals. These are also sexual aid devices used for masturbation to enhance sexual pleasure between partners. Sex toys can be useful for the treatment of menopausal signs in the women. These products also include BDSM objects and sex furniture. 

Driving Forces: Growing awareness of sex toys among consumers and increasing number of suppliers are major driving aspects for the growth of the sex toys market

Global sex toys market trends: Changing consumer perception about sexual enhancement products along with growing number of providers globally to meet the requirement of products are significant sex toys market drivers. In addition, growing popularity of sex toys among LGBT community along with frequent purchase of sex toys is one of the key driving factors for the growth of the market. Along with legalization of sex toys in many countries and penetration of social media, rising knowledge on the use of sex toys due to its health benefits are projected to impel the market growth. Furthermore, movies, social media and pop culture have majorly influenced people in accepting sexual enhancement toys for enriching sexual life. Also, the availability of sex toys with several features such as remotely connected devices, virtual devices and augmented reality devices will witness to drive the growth of the market.

Risk of addiction and lack of awareness are major restraints for the growth of sex toys market

The heavy costs associated with products along with chemicals used in sex toys are significant restraints for the sex toys market growth. In addition, negative social awareness on using sex toys and risk of addiction towards the use of sex toys are also limiting the growth of the market size.

Growing demand for products and growing e-commerce platforms are anticipated to generate enormous investment opportunities in the sex toys market

Growing online stores due to swift growth of e-commerce platforms are projected to create substantial opportunities for the sex toys market growth. This rapid growth is encouraging several manufacturers and emerging start-ups to launch unique design and innovative products. In addition, growing demand for sex toys due to internet penetration is also estimated to boost market growth in the near future.

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Mass merchandisers distribution channel will experience a significant growth and is estimated to generate a revenue of $3,936.0 million by 2026. E-commerce platform generated major market size in 2018 and is projected to grow at a rapid pace in the coming years. This is mainly because of growing e-commerce business and key manufactures focusing to create awareness about sex toys products through e-commerce. In addition, online platforms are providing personalized delivery to consumers; this factor will drive the market size in the forecast time. Due to rapid growth in the online suppliers, the market for e-commerce is estimated to generate a revenue of $26,956.9 million in the 2026 at a CAGR of 7.1%.

Female end user segment accounted for the largest market size and is projected to continue its dominance over the market during the forecast time. This significant market size is because of wide usage of sex toys and about 69% of sex toys being purchased by women across the globe. Furthermore, most of the manufacturers of sex toy products such as vibrators, dildos, massagers for women are following promotion and marketing tools to attract high number of female consumers. Due to wide usage, the market for female products is anticipated to register for $29,016.4 million in 2026 at a 7.9% CAGR during the forecast period. 

Asia Pacific region market is projected to grow at faster rate at a CAGR of 8.3% during the forecast time

Asia-Pacific region is anticipated to experience significant growth and is expected to produce substantial growth opportunities in terms of revenue during the estimated time. This expected growth is majorly due to growing number of suppliers in the developing countries such as China, Australia and other countries in the Asia-Pacific region. Also, rapid growth in the use of sex toys in China and Japan along with abundant manufacturing amenities in China are projected to impel the market size in the Asia-Pacific region. Due to increase in use of products, the market for Asia-Pacific region is estimated to reach $12,952.1 million till the end of 2026.

North America region led the majority of the sex toys market share, which was 29.8% in 2018 and is estimated to generate a revenue of $12,906.4 million by 2026. This growth is attributed to wide usage of sex toys products to augment the sexual experience in the North America region. In addition, generous sexual lifestyle in the North American countries like U.S and Canada is anticipated to drive the growth of the market size in the forecast period. 

Global sex toys market players are LELO, LUVU BRANDS, FUN FACTORY, ANSELL LTD, Lovehoney Group Ltd, Tantus Technologies, Inc., CRYSTAL DELIGHTS, BMS Factory, Doc Johnson Enterprises, ADAM & EVE STORES, Spot of Delight, Church & Dwight Co., Inc. and WE-VIBE. These major players in the global market are concentration on several strategies including new product launches, mergers & acquisitions, joint ventures and product developments to gain significant market size in the sex toys industry.

Porter’s Five Forces Analysis for Sex Toys Market:

• Trading Power of Dealers:Growing number of suppliers across the globe is creating higher interchanging costs. The trading power of dealers is predicted to be HIGH.

• NegotiatingControl of Consumer: Sex toys market contains huge concentration of consumers and demand for the sexual enhancement devices is growing rapidly. The negotiatingcontrol of the consumer is estimated to be HIGH.

• Threat of New Applicants: Stringent government guidelineson the approval of the products and non-legalization of these products in some of the countries are factors that offer LOW threatof new entrants into the market.

• Threat of Replacements: Sex toys market has a smaller number of replacement products;this factor offersgreatersignificance for sex toys market.The threat of replacements is LOW.

• Competitiveness in the industry: Sex toys markethassignificant number of large and small &medium scalemanufacturers. These significant manufacturers are emphasizing on innovative technology introductions, updating the current products and mergers & acquisitions. These strategies are frequently followed by the significant players and generating HIGH competitiveness in the market.

1.Research Methodology

1.1.Desk Research
1.2.Real time insights and validation
1.3.Forecast model
1.4.Assumptions and forecast parameters

1.4.1.Assumptions
1.4.2.Forecast parameters

1.5.Data sources

1.5.1.Primary
1.5.2.Secondary

2.Executive Summary

2.1.360° summary
2.2.Distribution Channeltrends
2.3.End User trends

3.Market overview

3.1.Market segmentation & definitions
3.2.key takeaways

3.2.1.Top investment pockets
3.2.2.Top winning strategies

3.3.Porter’s five forces analysis

3.3.1.Bargaining power of consumers
3.3.2.Bargaining power of suppliers
3.3.3.Threat of new entrants
3.3.4.Threat of substitutes
3.3.5.Competitive rivalry in the market

3.4.Market dynamics

3.4.1.Drivers
3.4.2.Restraints
3.4.3.Opportunities
3.5.Technology landscape
3.6.Regulatory landscape
3.7.Patent landscape
3.8.Market value chain analysis

4.Sex Toys Market, by Distribution Channel

4.1.E-commerce

4.1.1.Market size and forecast, by region, 2018-2026
4.1.2.Comparative market share analysis, 2018 & 2026

4.2.Mass Merchandizers

4.2.1.Market size and forecast, by region, 2018-2026
4.2.2.Comparative market share analysis, 2018 & 2026

4.3.Specialty Stores

4.3.1.Market size and forecast, by region, 2018-2026
4.3.2.Comparative market share analysis, 2018 & 2026

5.Sex Toys Market, by End User

5.1.Male 

5.1.1.Market size and forecast, by region, 2018-2026
5.1.2.Comparative market share analysis, 2018 & 2026

5.2.Female

5.2.1.Market size and forecast, by region, 2018-2026
5.2.2.Comparative market share analysis, 2018 & 2026

6.Sex Toys Market, by Region

6.1.North America

6.1.1.Market size and forecast, by distribution channel, 2018-2026
6.1.2.Market size and forecast, by end user, 2018-2026
6.1.3.Market size and forecast, by country, 2018-2026
6.1.4.Comparative market share analysis, 2018 & 2026
6.1.5.U.S.

6.1.5.1.Market size and forecast, by distribution channel, 2018-2026
6.1.5.2.Market size and forecast, by end user, 2018-2026
6.1.5.3.Comparative market share analysis, 2018 & 2026

6.1.6.Canada

6.1.6.1.Market size and forecast, by distribution channel, 2018-2026
6.1.6.2.Market size and forecast, by end user, 2018-2026
6.1.6.3.Comparative market share analysis, 2018 & 2026

6.1.7.Mexico

6.1.7.1.Market size and forecast, by distribution channel, 2018-2026
6.1.7.2.Market size and forecast, by end user, 2018-2026
6.1.7.3.Comparative market share analysis, 2018 & 2026

6.2.Europe

6.2.1.Market size and forecast, by distribution channel, 2018-2026
6.2.2.Market size and forecast, by end user, 2018-2026
6.2.3.Market size and forecast, by country, 2018-2026
6.2.4.Comparative market share analysis, 2018 & 2026
6.2.5.UK

6.2.5.1.Market size and forecast, by distribution channel, 2018-2026
6.2.5.2.Market size and forecast, by end user, 2018-2026
6.2.5.3.Comparative market share analysis, 2018 & 2026

6.2.6.Germany

6.2.6.1.Market size and forecast, by distribution channel, 2018-2026
6.2.6.2.Market size and forecast, by end user, 2018-2026
6.2.6.3.Comparative market share analysis, 2018 & 2026

6.2.7.France

6.2.7.1.Market size and forecast, by distribution channel, 2018-2026
6.2.7.2.Market size and forecast, by end user, 2018-2026
6.2.7.3.Comparative market share analysis, 2018 & 2026

6.2.8.Spain

6.2.8.1.Market size and forecast, by distribution channel, 2018-2026
6.2.8.2.Market size and forecast, by end user, 2018-2026
6.2.8.3.Comparative market share analysis, 2018 & 2026

6.2.9.Italy

6.2.9.1.Market size and forecast, by distribution channel, 2018-2026
6.2.9.2.Market size and forecast, by end user, 2018-2026
6.2.9.3.Comparative market share analysis, 2018 & 2026

6.2.10.Rest of Europe

6.2.10.1.Market size and forecast, by distribution channel, 2018-2026
6.2.10.2.Market size and forecast, by end user, 2018-2026
6.2.10.3.Comparative market share analysis, 2018 & 2026

6.3.Asia Pacific

6.3.1.Market size and forecast, by distribution channel, 2018-2026
6.3.2.Market size and forecast, by end user, 2018-2026
6.3.3.Market size and forecast, by country, 2018-2026
6.3.4.Comparative market share analysis, 2018 & 2026
6.3.5.China

6.3.5.1.Market size and forecast, by distribution channel, 2018-2026
6.3.5.2.Market size and forecast, by end user, 2018-2026
6.3.5.3.Comparative market share analysis, 2018 & 2026

6.3.6.Japan

6.3.6.1.Market size and forecast, by distribution channel, 2018-2026
6.3.6.2.Market size and forecast, by end user, 2018-2026
6.3.6.3.Comparative market share analysis, 2018 & 2026

6.3.7.India

6.3.7.1.Market size and forecast, by distribution channel, 2018-2026
6.3.7.2.Market size and forecast, by end user, 2018-2026
6.3.7.3.Comparative market share analysis, 2018 & 2026

6.3.8.Australia

6.3.8.1.Market size and forecast, by distribution channel, 2018-2026
6.3.8.2.Market size and forecast, by end user, 2018-2026
6.3.8.3.Comparative market share analysis, 2018 & 2026

6.3.9.South Korea

6.3.9.1.Market size and forecast, by distribution channel, 2018-2026
6.3.9.2.Market size and forecast, by end user, 2018-2026
6.3.9.3.Comparative market share analysis, 2018 & 2026

6.3.10.Rest of Asia Pacific

6.3.10.1.Market size and forecast, by distribution channel, 2018-2026
6.3.10.2.Market size and forecast, by end user, 2018-2026
6.3.10.3.Comparative market share analysis, 2018 & 2026

6.4.LAMEA

6.4.1.Market size and forecast, by distribution channel, 2018-2026
6.4.2.Market size and forecast, by end user, 2018-2026
6.4.3.Market size and forecast, by country, 2018-2026
6.4.4.Comparative market share analysis, 2018 & 2026
6.4.5.Latin America

6.4.5.1.Market size and forecast, by distribution channel, 2018-2026
6.4.5.2.Market size and forecast, by end user, 2018-2026
6.4.5.3.Comparative market share analysis, 2018 & 2026

6.4.6.Middle East

6.4.6.1.Market size and forecast, by distribution channel, 2018-2026
6.4.6.2.Market size and forecast, by end user, 2018-2026
6.4.6.3.Comparative market share analysis, 2018 & 2026

6.4.7.Africa

6.4.7.1.Market size and forecast, by distribution channel, 2018-2026
6.4.7.2.Market size and forecast, by end user, 2018-2026
6.4.7.3.Comparative market share analysis, 2018 & 2026

7.Company profiles

7.1.LELO

7.1.1.Business overview
7.1.2.Financial performance
7.1.3.Product portfolio
7.1.4.Recent strategic moves & developments
7.1.5.SWOT analysis

7.2.LUVU BRANDS

7.2.1.Business overview
7.2.2.Financial performance
7.2.3.Product portfolio
7.2.4.Recent strategic moves & developments
7.2.5.SWOT analysis

7.3.FUN FACTORY

7.3.1.Business overview
7.3.2.Financial performance
7.3.3.Product portfolio
7.3.4.Recent strategic moves & developments
7.3.5.SWOT analysis

7.4.ANSELL LTD

7.4.1.Business overview
7.4.2.Financial performance
7.4.3.Product portfolio
7.4.4.Recent strategic moves & developments
7.4.5.SWOT analysis

7.5.Lovehoney Group Ltd

7.5.1.Business overview
7.5.2.Financial performance
7.5.3.Product portfolio
7.5.4.Recent strategic moves & developments
7.5.5.SWOT analysis

7.6.Tantus Technologies, Inc.

7.6.1.Business overview
7.6.2.Financial performance
7.6.3.Product portfolio
7.6.4.Recent strategic moves & developments
7.6.5.SWOT analysis

7.7.CRYSTAL DELIGHTS

7.7.1.Business overview
7.7.2.Financial performance
7.7.3.Product portfolio
7.7.4.Recent strategic moves & developments
7.7.5.SWOT analysis

7.8.BMS Factory

7.8.1.Business overview
7.8.2.Financial performance
7.8.3.Product portfolio
7.8.4.Recent strategic moves & developments
7.8.5.SWOT analysis

7.9.Doc Johnson Enterprises

7.9.1.Business overview
7.9.2.Financial performance
7.9.3.Product portfolio
7.9.4.Recent strategic moves & developments
7.9.5.SWOT analysis

7.10.ADAM & EVE STORES

7.10.1.Business overview
7.10.2.Financial performance
7.10.3.Product portfolio
7.10.4.Recent strategic moves & developments
7.10.5.SWOT analysis

7.11.Spot of Delight

7.11.1.Business overview
7.11.2.Financial performance
7.11.3.Product portfolio
7.11.4.Recent strategic moves & developments
7.11.5.SWOT analysis

7.12.Church & Dwight Co., Inc.

7.12.1.Business overview
7.12.2.Financial performance
7.12.3.Product portfolio
7.12.4.Recent strategic moves & developments
7.12.5.SWOT analysis

7.13.WE-VIBE

7.13.1.Business overview
7.13.2.Financial performance
7.13.3.Product portfolio
7.13.4.Recent strategic moves & developments
7.13.5.SWOT analysis

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