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CO2003149 |
Pages: NA |
Jan 2020 |
Smart toothbrusheshave sensors in the head of the toothbrushes which sends information about the brushing habits of the user to an interactive application on the smartphones connected through Bluetooth. Smart toothbrushes record the brushing times, the pressure applied while brushing the teeth, at what angle the brush is held, and many other details. The main benefit of smart toothbrushes, besides cleaning the teeth, is that it helps the user to keep a track of their brushing history, which gives the user a better sense and idea on where to improve his brushing. Inaddition, the app is featured withmultiple features such as games, videos and rewards for the user’s entertainment purposes.
The rise in the disposal income and improving awareness towards oral health is predicted to boost the growth of the smart toothbrushes market. At present the consumers are more concerned about their health
and are spending on advanced technology for their better care. Rise in the disposal income across the globe attributes to the growth of the smart toothbrushes market. In addition, the technological advancement in smart toothbrushesis also predicted to boost the growth of market in the forecast period.
The prices of smart toothbrushes are very high as compared to that of the traditional toothbrushes. The elements attached in the smart toothbrushes are motors, sensors, switches and other electrical items, which makes these toothbrushes expensive. Moreover, the cost of the replacement head is also considered to hamper to the growth of the market. The price of the replacement heads is considerably high,and the heads need to be changed after a specific time, which consequently hampers the growth of the smart toothbrushes market.
The rechargeable smart toothbrushes segment is predicted to grow during the forecast period. Most of the smart toothbrushes are portable in nature and there is no need of any wire or cable to be attached. The battery of smart toothbrushes can last up to 20 hours. Many smart toothbrushes use inductive charging so that toothbrushes can be used over and over without any interruption.
Rotational type segment in the smart toothbrush market is predicted to have the maximum share over the forecast period. The rotational segment is predicted to grow due to the benefits of the rotating head of the toothbrushes.The brush can clean the teeth precisely without creating any unwanted pressure on the teeth. The rotational type can clean the teeth precisely without creating unwanted pressure on the teeth. Rotating type comes with lower power as compared to sonic technology, but the oscillating headhelps in removing the plaque of the teeth.
Personal application in the smart toothbrush market is predicted to grow enormously over the forecast period. The smart toothbrushes are mostly used for personal care.Smart toothbrusheswork with 8000 strokes per minute which enables deep cleaning of teeth andprevents oral diseases. These smart toothbrushes are said to be dental doctors since they give the user the complete information about their teeth, gum and tongue just by connecting the brush with the mobile application, providing enhanced monitoring capability for overcoming oral cavity problems.
Online distribution channel is predicted to have the largest share over the forecast period. The online channel for smart toothbrush market is predicted to grow with the increase in the demand of the smart toothbrushes. Most of the consumers prefer buying smart toothbrushes over online distribution channel as there is a wide range of products available. Online channelsprovide all the necessary information for a user to differentiate between products and select the most appropriate as per his choice and requirement. These above reasons are predicted to drive the smart toothbrush market in online channel over the forecast period.
North America region for the smart toothbrush market is predicted to grow enormously in the forecast period.Due to the rising cases of oral health problems and increase in the geriatric population, North America region is predicted to experience a boost in the growth of the smart toothbrush market over the forecast period. In addition, the adoption of smart technology among the population is predicted to result in the adoption of smart toothbrushes in the region. Asia-Pacific is predicted to have the maximum market share over the forecast period. The region for smart toothbrush market is predicted to grow due to the rise in the per capita income and rise in the purchasing power of the consumer. Many developing countries in the regionare encouraging large companies to setup their manufacturing units in the region due to the availability of raw material and skilled labor with an attractive wage.The market in the Asia-Pacific region for the smart toothbrush market is thus predicted to experience a boost in the growth.
Key players in the Smart Toothbrush Market:
The major key players in the smart toothbrush market are BrushBaby Ltd, IBP Healthcare, iWhite, SONIC Chic, Water Pik, Inc., Colgate-Palmolive Company., Procter & Gamble, Philips, and Kolibree among others.
Aspect |
Particulars |
Historical Market Estimations |
2018-2019 |
Base Year for Market Estimation |
2018 |
Forecast timeline for Market Projection |
2019-2026 |
Geographical Scope |
North America, Europe, Asia-Pacific, LAMEA |
Segmentation by Powering Type |
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Segmentation by Type |
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Segmentation by Application |
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Segmentation by Distribution Channel |
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Key Countries Covered |
U.S., Canada, Mexico Germany, France, UK, Italy, Japan, China, India, South Korea, Australia, Latin America, Middle East, Africa |
Key Companies Profiled |
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