Electric Toothbrush Market by Technology (Sonic and Ultrasonic), Head Movement (Vibrational and Rotational), and Regional Analysis (North America, Europe, Asia-Pacific, and LAMEA): Global Opportunity Analysis and Industry Forecast, 2021-2028

Global Electric Toothbrush Market Analysis

The global electric toothbrush market was valued at $2,685.8 million in 2020, and is projected to reach $4,009.2 million by 2028, registering a CAGR of 5.3%.

Market Synopsis

Increased prevalence of oral diseases among millennial, especially young population, is expected to drive the electric toothbrush market size in the forecast time period.

However, high cost of electric toothbrushes compared to manual once is likely to restrain the electric toothbrush market share growth.

According to the regional analysis of the market, the Asia-Pacific electric toothbrush market is anticipated to grow at a CAGR of 6.3%, by generating a revenue of $805.9 million during the review period.

Electric Toothbrush Overview

Electric toothbrushes are the latest technology toothbrushes which are used by the people to clean their teeth and maintain healthy oral environment. Electric toothbrushes are more effective in removing plague deposited on the teeth compared to manual toothbrushes. Thus, many people have shifted their preference towards electric toothbrush.

COVID-19 Impact on the Global Electric Toothbrush Market

The prevalence of COVID-19 pandemic has proved to have a positive impact on electric toothbrush market size growth. As the impact of COVID-19 pandemic has had a severe impact on the health and wellbeing of the people, worldwide, the fear of infection and its severe symptoms have scared the patients. Amid high rate of corona virus transmission and occurrence of serious symptoms, many people started preferring electric toothbrushes for high quality teeth cleaning and fighting oral diseases such as plague and gum infection. Such factors are anticipated to increase the electric toothbrush market revenue in the coming years.

Increasing Awareness about Oral Hygiene to Surge the Market Growth

Rapidly increasing cases of oral diseases like plague and tooth decay, among millennial due to lifestyle changes like unhealthy food eating habits and improper teeth cleaning habits are expected to drive the electric toothbrush market share growth in the forecast time span. Many people across the world suffer from various oral disorders like tooth decay. For instance, according to data collected by Centre for Disease Control and Prevention, U.S organization that manages all healthcare related information, in 2021, every year, in the U.S, 1 in 4 people suffers from untreated tooth decay. Electric toothbrush provides advance level teeth care thus, efficiently removing deposited plague on teeth. Also, rising number of geriatric populations, across the world, and movement disability in them owing to old age have further increased the demand for electric toothbrush. This factor is further anticipated to raise the growth of electric toothbrush market size in the next few years.

To know more about global electric toothbrush market drivers, get in touch with our analysts here.

High Cost of Electric Toothbrush to Restrain the Market Growth

Electric toothbrush, used for oral hygiene maintenance, is very expensive because it consists of highly advanced technology like smart toothbrushes which can be recharged by water. Thus, few people, especially in the developing nations, can afford such high cost electric tooth brush. This factor is likely to hinder the electric toothbrush market share growth of the next few years. Also, not many people are comfortable about the vibration effect of the electric toothbrushes as they are not used to such movements. Apart from this, many people, especially in the developing region, are not aware about the correct method and importance of oral health maintenance. Such factors are also expected to impede the market electric toothbrush market size growth in the future.

Development of Product Portfolio by Major Companies to Fuel the Market Growth

Many companies have now started developing electric toothbrushes to cater growing demand for advanced oral care equipment. Also, major companies dealing in healthcare products manufacturing have also collaborated together to expand their electric toothbrush market across the world and to provide best oral health maintenance devices to their consumers. For instance, according to a news published in Business wire, an online news portal, on March 30, 2021, Colgate-Palmolive, a major healthcare products manufacturing company, and Philips, one of the largest electronic devices manufacturers in the world, collaborated together to launch an exclusive electric toothbrushes portfolio in Latin America to provide people in the region with best oral health care routine. Such initiatives are likely to flourish the electric toothbrush market share growth in the coming years.

To know more about global electric toothbrush market opportunities, get in touch with our analysts here.

[TECHNOLOGYGRAPH]

Source: Research Dive Analysis

The sonic electric toothbrush sub-segment is predicted to have the highest revenue in the global market and register a revenue of $2,441.20 million during the forecast period. The growth is attributed to the rising demand for sonic electric toothbrushes for better teeth cleaning activities among people. Sonic electric toothbrushes are less expensive compared to ultrasonic electric toothbrushes. Moreover, many people can easily handle the brush movement. These factors are anticipated to generate maximum revenue in the predicted time span.

[HEADMOVEMENTGRAPH]

Source: Research Dive Analysis

Rotational sub-segment is anticipated to have the fastest market growth rate and generate a revenue of $2,603.40 million in 2028. The increase in the revenue of the sub-segment owes to the high cleaning quality provided by the rotational movement of electric toothbrush. With rotational movement, the electric brush can easily reach to the inner spaces of the teeth and clean the spaces properly, thereby removing all the plagues deposited on the teeth. Such factors are likely to generate huge revenue for the market growth in the future.

[REGIONGRAPH]

Source: Research Dive Analysis

The Market for Electric Toothbrush in Europe to be the Most Dominant

The Europe electric toothbrush market accounted $1,063.60 million in 2020 and is projected to register a revenue of $1,567.60 million by 2028. The growth is attributed to the presence of major healthcare companies in the region like Philips. Also, high affordability rate of costly electric toothbrushes among people is further likely to increase market revenue in future. Also, increased knowledge among millennial about high cleaning effect of electric toothbrush has shifted people’s preference for electric toothbrushes from manual ones. This factor is also likely to drive the market in coming years.

The Market for Electric Toothbrush in Asia-Pacific to Observe the Fastest Growth

The Asia-Pacific electric toothbrush market is expected to observe the fastest growth and register a revenue of $805.9 million in the predicted time span. The growth of the region is subjected to rapidly increasing oral diseases in the people. Apart from this, major market players have now started investing in launching new products in the countries like India and China to boost the healthcare facilities in the region. These factors are likely to flourish the electric toothbrush market growth in the next few years.

Competitive Scenario in the Global Electric Toothbrush Market

Product launches and acquisitions are common strategies followed by major market players.

Source: Research Dive Analysis

The companies involved in the electric toothbrush market are Colgate Palmolive, Panasonic, FOREO, Koninklijke Philips N.V., Procter and Gamble Co., Water Pik, Inc., Mornwell, Shenzhen Risun Technology Co. Ltd., SONIC Chic, and JSB Healthcare.

Porter’s Five Forces Analysis for the Global Electric Toothbrush Market

• Bargaining Power of Suppliers: The suppliers in the electric toothbrush market are high in number. And since the technology is advancing, the suppliers must price their products according to the technology used and to attract customers as well.
  Thus, the bargaining power suppliers is moderate.
• Bargaining Power of Buyers: Buyers are increasing in number and they demand best and advanced product at low prices.
  Thus, the bargaining power of the buyers is high.
• Threat of New Entrants: New companies entering the electric toothbrush market are adopting new electric toothbrush launches in the market in minimum period. 
  Thus, the threat of the new entrants is high.
• Threat of Substitutes: Electric toothbrushes are expensive. Therefore, many people still prefer to purchase manual and powered tooth brushes.
  Thus, the threat of substitutes is high.
• Competitive Rivalry in the Market: The competitive rivalry among industry leaders is rather intense, especially between the global players. These companies are launching their new products in the international market and strengthening the footprint worldwide. 
  Therefore, competitive rivalry in the market is high.

1.Research Methodology

1.1.Desk Research
1.2.Real time insights and validation
1.3.Forecast model
1.4.Assumptions and forecast parameters

1.4.1.Assumptions
1.4.2.Forecast parameters

1.5.Data sources

1.5.1.Primary
1.5.2.Secondary

2.Executive Summary

2.1.360° summary
2.2.Technology trends
2.3.Head movement trends

3.Market overview

3.1.Market segmentation & definitions
3.2.Key takeaways

3.2.1.Top investment pockets
3.2.2.Top winning strategies

3.3.Porter’s five forces analysis

3.3.1.Bargaining power of consumers
3.3.2.Bargaining power of suppliers

3.3.3.Threat of new entrants
3.3.4.Threat of substitutes
3.3.5.Competitive rivalry in the market

3.4.Market dynamics

3.4.1.Drivers
3.4.2.Restraints
3.4.3.Opportunities

3.5.Technology landscape
3.6.Regulatory landscape
3.7.Patent landscape
3.8.Market value chain analysis
3.9.Strategic overview

4.Electric Toothbrush Market, by Technology 

4.1.Sonic

4.1.1.Key market trends, growth factors, and opportunities
4.1.2.Market size and forecast, by region, 2020-2028
4.1.3.Market share analysis, by country, 2020 & 2028

4.2.Ultrasonic

4.2.1.Key market trends, growth factors, and opportunities
4.2.2.Market size and forecast, by region, 2020-2028
4.2.3.Market share analysis, by country, 2020 & 2028

5.Electric Toothbrush Market, by Head Movement

5.1.Vibrational

5.1.1.Key market trends, growth factors, and opportunities
5.1.2.Market size and forecast, by region, 2020-2028
5.1.3.Market share analysis, by country, 2020 & 2028

5.2.Rotational 

5.2.1.Key market trends, growth factors, and opportunities
5.2.2.Market size and forecast, by region, 2020-2028
5.2.3.Market share analysis, by country, 2020 & 2028

6.Electric Toothbrush Market, by Region

6.1.North America

6.1.1.Key market trends, growth factors, and opportunities
6.1.2.Market size and forecast, by Technology, 2020-2028
6.1.3.Market size and forecast, by Head Movement, 2020-2028
6.1.4.Market size and forecast, by country, 2020-2028

6.1.5.U.S.

6.1.5.1.Market size and forecast, by Technology, 2020-2028
6.1.5.2.Market size and forecast, by Head Movement, 2020-2028

6.1.6.Canada

6.1.6.1.Market size and forecast, by Technology, 2020-2028
6.1.6.2.Market size and forecast, by Head Movement, 2020-2028

6.1.7.Mexico

6.1.7.1.Market size and forecast, by Technology, 2020-2028
6.1.7.2.Market size and forecast, by Head Movement, 2020-2028

6.2.Europe

6.2.1.Key market trends, growth factors, and opportunities
6.2.2.Market size and forecast, by Technology, 2020-2028
6.2.3.Market size and forecast, by Head Movement, 2020-2028
6.2.4.Market size and forecast, by country, 2020-2028

6.2.5.Germany 

6.2.5.1.Market size and forecast, by Technology, 2020-2028
6.2.5.2.Market size and forecast, by Head Movement, 2020-2028

6.2.6.UK

6.2.6.1.Market size and forecast, by Technology, 2020-2028
6.2.6.2.Market size and forecast, by Head Movement, 2020-2028

6.2.7.France

6.2.7.1.Market size and forecast, by Technology, 2020-2028
6.2.7.2.Market size and forecast, by Head Movement, 2020-2028

6.2.8.Spain

6.2.8.1.Market size and forecast, by Technology, 2020-2028
6.2.8.2.Market size and forecast, by Head Movement, 2020-2028

6.2.9.Italy

6.2.9.1.Market size and forecast, by Technology, 2020-2028
6.2.9.2.Market size and forecast, by Head Movement, 2020-2028

6.2.10.Rest of Europe

6.2.10.1.Market size and forecast, by Technology, 2020-2028
6.2.10.2.Market size and forecast, by Head Movement, 2020-2028

6.3.Asia Pacific

6.3.1.Key market trends, growth factors, and opportunities
6.3.2.Market size and forecast, by Technology, 2020-2028
6.3.3.Market size and forecast, by Head Movement, 2020-2028
6.3.4.Market size and forecast, by country, 2020-2028

6.3.5.China

6.3.5.1.Market size and forecast, by Technology, 2020-2028
6.3.5.2.Market size and forecast, by Head Movement, 2020-2028

6.3.6.Japan 

6.3.6.1.Market size and forecast, by Technology, 2020-2028
6.3.6.2.Market size and forecast, by Head Movement, 2020-2028

6.3.7.India

6.3.7.1.Market size and forecast, by Technology, 2020-2028
6.3.7.2.Market size and forecast, by Head Movement, 2020-2028

6.3.8.South Korea

6.3.8.1.Market size and forecast, by Technology, 2020-2028
6.3.8.2.Market size and forecast, by Head Movement, 2020-2028

6.3.9.Australia

6.3.9.1.Market size and forecast, by Technology, 2020-2028
6.3.9.2.Market size and forecast, by Head Movement, 2020-2028

6.3.10.Rest of Asia Pacific

6.3.10.1.Market size and forecast, by Technology, 2020-2028
6.3.10.2.Market size and forecast, by Head Movement, 2020-2028

6.4.LAMEA

6.4.1.Key market trends, growth factors, and opportunities
6.4.2.Market size and forecast, by Technology, 2020-2028
6.4.3.Market size and forecast, by Head Movement, 2020-2028
6.4.4.Market size and forecast, by country, 2020-2028

6.4.5.Latin America  

6.4.5.1.Market size and forecast, by Technology, 2020-2028
6.4.5.2.Market size and forecast, by Head Movement, 2020-2028

6.4.6.Middle East 

6.4.6.1.Market size and forecast, by Technology, 2020-2028
6.4.6.2.Market size and forecast, by Head Movement, 2020-2028

6.4.7.Africa

6.4.7.1.Market size and forecast, by Technology, 2020-2028
6.4.7.2.Market size and forecast, by Head Movement, 2020-2028

7.Company profiles

7.1.Colgate Palmolive

7.1.1.Company overview
7.1.2.Operating business segments
7.1.3.Product portfolio
7.1.4.Financial performance
7.1.5.Key strategy moves and development

7.2.Panasonic

7.2.1.Company overview
7.2.2.Operating business segments
7.2.3.Product portfolio
7.2.4.Financial performance
7.2.5.Key strategy moves and development

7.3.Koninklijke Philips N.V.

7.3.1.Company overview
7.3.2.Operating business segments
7.3.3.Product portfolio
7.3.4.Financial performance
7.3.5.Key strategy moves and development

7.4.Procter and Gamble Co.

7.4.1.Company overview
7.4.2.Operating business segments
7.4.3.Product portfolio
7.4.4.Financial performance
7.4.5.Key strategy moves and development

7.5.FOREO

7.5.1.Company overview
7.5.2.Operating business segments
7.5.3.Product portfolio
7.5.4.Financial performance
7.5.5.Key strategy moves and development

7.6.Water Pik, Inc

7.6.1.Company overview
7.6.2.Operating business segments
7.6.3.Product portfolio
7.6.4.Financial performance
7.6.5.Key strategy moves and development

7.7.Mornwell

7.7.1.Company overview
7.7.2.Operating business segments
7.7.3.Product portfolio
7.7.4.Financial performance
7.7.5.Key strategy moves and development

7.8.Shenzhen Risun Technology Co. Ltd

7.8.1.Company overview
7.8.2.Operating business segments
7.8.3.Product portfolio
7.8.4.Financial performance
7.8.5.Key strategy moves and development

7.9.SONIC Chic

7.9.1.Company overview
7.9.2.Operating business segments
7.9.3.Product portfolio
7.9.4.Financial performance
7.9.5.Key strategy moves and development

7.10.JSB Healthcare

7.10.1.Company overview
7.10.2.Operating business segments
7.10.3.Product portfolio
7.10.4.Financial performance
7.10.5.Key strategy moves and development

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