Patient Portal Market, by Delivery Mode (Web-Based Delivery, Cloud-Based Delivery), Type (Standalone Patient Portals, Integrated Patient Portals), End User (Providers, Payers, Pharmacies, Others): Global Opportunity Analysis and Industry Forecast, 2020-2027

The patient portal market was valued at $3.3 billion in 2023 and is estimated to reach $18.9 billion by 2033, exhibiting a CAGR of 19.3% from 2024 to 2033.

Market Introduction

A patient portal is an essential online platform designed for personal healthcare management, offering a wide range of services accessible from anywhere with an Internet connection. This virtual tool enables individuals to efficiently monitor various aspects of their healthcare, including visits, test results, prescriptions, and billing. In addition, patients can communicate securely with their healthcare providers, request appointments, refill prescriptions, and update personal information conveniently. The portal often provides access to critical health information such as medical history, allergies, immunizations, and educational resources. Furthermore, some portals offer e-visits for minor medical concerns, allowing patients to receive diagnoses and treatment recommendations remotely. With its accessibility and diverse functionalities, a patient portal serves as a centralized hub for proactive healthcare engagement and management.

Key Takeaways

• The patient portal market study covers 20 countries. The research includes a segment analysis of each country in terms of value ($billion) for the projected period from 2024 to 2033.
• More than 1,500 product literatures, industry releases, annual reports, and other such documents of major patient portal industry participants along with authentic industry journals, trade associations' releases, and government websites have been reviewed for generating high-value industry insights.
• The study integrates high-quality data, professional opinions and analysis, and critical independent perspectives. The research approach intends to provide a balanced view of global markets and assist stakeholders in making informed decisions in order to achieve their most ambitious growth objectives.

Industry Trends

• In May 2024, a recent study by UT Southwestern Medical Center revealed a rising trend in emergency room patient portal usage, particularly for accessing test results and clinical notes. However, disparities persist among medically underserved communities and older demographics. The study highlights the need for enhanced patient education and enrollment support to bridge these gaps. Dr. Robert Turer, the study's corresponding author, emphasizes the potential for patient portals to aid in emergency medicine, urging further exploration of portal features catering to emergency department settings.
• In October 2023, as per the latest findings from the Office of the National Coordinator for Health IT, patient data access via mobile patient portals is increasing. With three in five patients now offered and accessing their digital health records, there is a significant increase since the full rollout of patient data access rules under the 21st Century Cares Act. App-based patient portal usage has notably increased, indicating a shift towards more convenient and user-friendly access methods.
• In September 2023, aycan Medical Systems, LLC. introduced its latest innovation, the aycan Referral Physician and Patient Portal, revolutionizing DICOM image review. Powered by MedDream DICOM Viewer, it offers quick access and basic manipulation tools for efficient medical image analysis. With encrypted access and extended authentication, users enjoy enhanced security without software installations.

Key Market Dynamics

The multifaceted benefits of patient portals serve as drivers in revolutionizing healthcare delivery. By enhancing patient communication, streamlining administrative tasks, and providing 24/7 access to medical information, patient portals help patients in effectively managing their health. Moreover, these portals optimize medical workflow, prescription management, and enable remote monitoring, ensuring efficient healthcare delivery and enhancing patient safety and satisfaction. Through patient portals, healthcare evolves towards a patient-centric model, prioritizing accessibility, engagement, and personalized care.

However, the privacy and security concerns surrounding patient portals are expected to hamper its adoption. Patients worry about the confidentiality of their health data online. Educating them about encryption and secure login processes can mitigate these fears. In addition, ensuring regular updates and audits of security protocols is crucial.

Patient portals present extensive opportunities for enhancing healthcare delivery and patient engagement. By granting access to medical records and enabling secure communication with healthcare providers, portals empower patients to actively participate in their care. Features like appointment scheduling and prescription refill requests streamline administrative tasks, saving time for both patients and healthcare staff. Self-scheduling options and convenient communication channels improve access to care and patient satisfaction.   

Global Patient Portal Market Ecosystem Analysis

Patient portal statistics provide valuable insights into the adoption, usage, and challenges associated with these digital healthcare tools. Patient portals are increasingly becoming an expectation among patients for accessing healthcare. Despite their prevalence, a significant portion of patients do not regularly use patient portals.

Patient engagement through portals is low, with only a small percentage accessing them frequently. Patients prefer receiving healthcare-related emails, indicating a preference for digital communication. Login difficulties are a common barrier to patient portal usage, affecting a significant portion of patients.

Frequency of Patient Portal Access, 2023

Reasons why Patient Portals are not Used, 2023

Despite their growing popularity, not all patients want to use online portals. Some of the top reasons why patients do not want to use a portal are mentioned below.

Market Segmentation

The patient portal market is segmented into type, delivery mode, end user, and region. On the basis of type, the market is divided into standalone and integrated. On the basis of delivery mode, the market is classified into web-based and cloud-based. On the basis of end user, the market is divided into providers, payers, and others. Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Country Market Outlook

The use of online patient portals in the U.S. has significantly increased in recent years, with 78% of individuals aged 50 to 80 now utilizing at least one portal, compared to just 51% five years ago as of March 2023. This increase in portal usage is due to the rise in telehealth visits. However, disparities exist, with lower rates of portal use observed among senior adults with annual household incomes below $60,000, and those who are Black or Hispanic. These groups also report lower levels of comfort using portals.

Furthermore, there is a growing trend of older adults using portals to manage the care of loved ones, with 49% of users doing so in the U.S. However, there remains a need for improved functionality and accessibility of portal systems, as well as increased outreach and training to ensure equitable access and usage among all demographics.

While 27% of respondents who have used a patient portal in the last year expressed interest in more training. Approximately 22 million people in the U.S. still lack wireline broadband access at home, limiting their ability to utilize digital health care services like patient portals. Closing the digital divide among senior adults is crucial for improving their overall well-being, particularly for vulnerable communities and individuals.

Competitive Landscape

The major players operating in the patient portal market include Allscripts Healthcare Solutions, athenahealth, Inc., Cerner Corporation, Epic System Corporation, McKesson Corporation, GE Healthcare, Medfusion Inc., Greenway Health, LLC, NextGen Healthcare Information Systems, and others.

Recent Key Strategies and Developments

• In May 2024, Surrey and Borders Partnership NHS Foundation Trust deployed the Better digital health platform aimed to enhance communication and integration of health and care services. The platform will enable users to record and track outcomes, with plans for further expansion.
• In October 2023, Advarra enhanced its Longboat platform by introducing a patient portal to facilitate collaboration among patients, sponsors, and contract research organizations (CROs). With features like document sharing and access to study information, patients can stay informed and engaged. Elisa

Key Sources Referred

1. National Institutes of Health (NIH)
2. World Health Organization (WHO)
3. National Library of Medicine
4. American Academy of Ophthalmology
5. BioMed Central Ltd
6. WebMD LLC.

Key Benefits for Stakeholders

• This report provides a quantitative analysis of the patient portal market segments, current trends, estimations, and dynamics of the patient portal market analysis from 2023 to 2033 to identify the prevailing patient portal market opportunities.
• The market research is offered along with information related to key drivers, restraints, and opportunities.
• Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
• In-depth analysis of the patient portal market segmentation assists to determine the prevailing market opportunities.
• Major countries in each region are mapped according to their revenue contribution to the global patient portal market statistics.
• Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
• The report includes the analysis of the regional as well as global patient portal market trends, key players, market segments, application areas, and market growth strategies.

In addition to providing a detailed analysis of key players in the global market, the report is valuable in highlighting business performance, operating segments, product portfolio, and strategic moves of market players to showcase the competitive scenario.

1. Research Methodology

1.1. Desk Research
1.2. Real time insights and validation
1.3. Forecast model
1.4. Assumptions and forecast parameters
1.5. Market size estimation

1.5.1. Top-down approach
1.5.2. Bottom-up approach

2. Report Scope

2.1. Market Definition
2.2. Key objectives of the study
2.3. Market segmentation

3. Executive Summary
4. Market Overview

4.1. Introduction
4.2. Growth impact forces

4.2.1. Drivers
4.2.2. Restraints
4.2.3. Opportunities

4.3. Market value chain analysis

4.3.1. List of suppliers
4.3.2. List of manufacturers 
4.3.3. List of distributors

4.4. Innovation & sustainability matrices

4.4.1. Technology matrix
4.4.2. Regulatory matrix

4.5. Porter’s five forces analysis

4.5.1. Bargaining power of suppliers
4.5.2. Bargaining power of consumers
4.5.3. Threat of substitutes
4.5.4. Threat of new entrants
4.5.5. Competitive Rivalry Intensity

4.6. PESTLE analysis

4.6.1. Political
4.6.2. Economical
4.6.3. Social
4.6.4. Technological
4.6.5. Legal
4.6.6. Environmental

4.7. Impact of COVID-19 on the Patient Portal Market

4.7.1. Pre-covid market scenario
4.7.2. Post-covid market scenario

5. Patient Portal Market Analysis, by Type

5.1. Overview
5.2. Standalone  

5.2.1. Definition, key trends, growth factors, and opportunities
5.2.2. Market size analysis, by region, 2023-2033
5.2.3. Market share analysis, by country, 2023-2033

5.3. Integrated

5.3.1. Definition, key trends, growth factors, and opportunities
5.3.2. Market size analysis, by region, 2023-2033
5.3.3. Market share analysis, by country, 2023-2033

5.4. Research Dive Exclusive Insights

5.4.1. Market attractiveness
5.4.2. Competition heatmap

6. Patient Portal Market Analysis, by Delivery Mode

6.1. Overview
6.2. Web-based

6.2.1. Definition, key trends, growth factors, and opportunities
6.2.2. Market size analysis, by region, 2023-2033
6.2.3. Market share analysis, by country, 2023-2033

6.3. Cloud-based

6.3.1. Definition, key trends, growth factors, and opportunities
6.3.2. Market size analysis, by region, 2023-2033
6.3.3. Market share analysis, by country, 2023-2033

6.4. Research Dive Exclusive Insights

6.4.1. Market attractiveness
6.4.2. Competition heatmap

7. Patient Portal Market Analysis, by End User

7.1. Overview
7.2. Providers

7.2.1. Definition, key trends, growth factors, and opportunities
7.2.2. Market size analysis, by region, 2023-2033
7.2.3. Market share analysis, by country, 2023-2033

7.3. Payers

7.3.1. Definition, key trends, growth factors, and opportunities
7.3.2. Market size analysis, by region, 2023-2033
7.3.3. Market share analysis, by country, 2023-2033

7.4. Others 

7.4.1. Definition, key trends, growth factors, and opportunities
7.4.2. Market size analysis, by region, 2023-2033
7.4.3. Market share analysis, by country, 2023-2033

7.5. Research Dive Exclusive Insights

7.5.1. Market attractiveness
7.5.2. Competition heatmap

8. Patient Portal Market, by Region

8.1. North America

8.1.1. U.S.

8.1.1.1. Market size analysis, by Type, 2023-2033
8.1.1.2. Market size analysis, by Delivery Mode, 2023-2033
8.1.1.3. Market size analysis, by End User, 2023-2033

8.1.2. Canada

8.1.2.1. Market size analysis, by Type, 2023-2033
8.1.2.2. Market size analysis, by Delivery Mode, 2023-2033
8.1.2.3. Market size analysis, by End User, 2023-2033

8.1.3. Mexico

8.1.3.1. Market size analysis, by Type, 2023-2033
8.1.3.2. Market size analysis, by Delivery Mode, 2023-2033
8.1.3.3. Market size analysis, by End User, 2023-2033

8.1.4. Research Dive Exclusive Insights

8.1.4.1. Market attractiveness
8.1.4.2. Competition heatmap

8.2. Europe

8.2.1. Germany 

8.2.1.1. Market size analysis, by Type, 2023-2033
8.2.1.2. Market size analysis, by Delivery Mode, 2023-2033
8.2.1.3. Market size analysis, by End User, 2023-2033

8.2.2. UK

8.2.2.1. Market size analysis, by Type, 2023-2033
8.2.2.2. Market size analysis, by Delivery Mode, 2023-2033
8.2.2.3. Market size analysis, by End User, 2023-2033

8.2.3. France

8.2.3.1. Market size analysis, by Type, 2023-2033
8.2.3.2. Market size analysis, by Delivery Mode, 2023-2033
8.2.3.3. Market size analysis, by End User, 2023-2033

8.2.4. Spain

8.2.4.1. Market size analysis, by Type, 2023-2033
8.2.4.2. Market size analysis, by Delivery Mode, 2023-2033
8.2.4.3. Market size analysis, by End User, 2023-2033

8.2.5. Italy

8.2.5.1. Market size analysis, by Type, 2023-2033
8.2.5.2. Market size analysis, by Delivery Mode, 2023-2033
8.2.5.3. Market size analysis, by End User, 2023-2033

8.2.6. Rest of Europe

8.2.6.1. Market size analysis, by Type, 2023-2033
8.2.6.2. Market size analysis, by Delivery Mode, 2023-2033
8.2.6.3. Market size analysis, by End User, 2023-2033

8.2.7. Research Dive Exclusive Insights

8.2.7.1. Market attractiveness
8.2.7.2. Competition heatmap

8.3. Asia-Pacific

8.3.1. China

8.3.1.1. Market size analysis, by Type, 2023-2033
8.3.1.2. Market size analysis, by Delivery Mode, 2023-2033
8.3.1.3. Market size analysis, by End User, 2023-2033

8.3.2. Japan 

8.3.2.1. Market size analysis, by Type, 2023-2033
8.3.2.2. Market size analysis, by Delivery Mode, 2023-2033
8.3.2.3. Market size analysis, by End User, 2023-2033

8.3.3. India

8.3.3.1. Market size analysis, by Type, 2023-2033
8.3.3.2. Market size analysis, by Delivery Mode, 2023-2033
8.3.3.3. Market size analysis, by End User, 2023-2033

8.3.4. Australia

8.3.4.1. Market size analysis, by Type, 2023-2033
8.3.4.2. Market size analysis, by Delivery Mode, 2023-2033
8.3.4.3. Market size analysis, by End User, 2023-2033

8.3.5. South Korea

8.3.5.1. Market size analysis, by Type, 2023-2033
8.3.5.2. Market size analysis, by Delivery Mode, 2023-2033
8.3.5.3. Market size analysis, by End User, 2023-2033

8.3.6. Rest of Asia-Pacific

8.3.6.1. Market size analysis, by Type, 2023-2033
8.3.6.2. Market size analysis, by Delivery Mode, 2023-2033
8.3.6.3. Market size analysis, by End User, 2023-2033

8.3.7. Research Dive Exclusive Insights

8.3.7.1. Market attractiveness
8.3.7.2. Competition heatmap

8.4. LAMEA

8.4.1. Brazil

8.4.1.1. Market size analysis, by Type, 2023-2033
8.4.1.2. Market size analysis, by Delivery Mode, 2023-2033
8.4.1.3. Market size analysis, by End User, 2023-2033

8.4.2. UAE

8.4.2.1. Market size analysis, by Type, 2023-2033
8.4.2.2. Market size analysis, by Delivery Mode, 2023-2033
8.4.2.3. Market size analysis, by End User, 2023-2033

8.4.3. Saudi Arabia

8.4.3.1. Market size analysis, by Type, 2023-2033
8.4.3.2. Market size analysis, by Delivery Mode, 2023-2033
8.4.3.3. Market size analysis, by End User, 2023-2033

8.4.4. South Africa

8.4.4.1. Market size analysis, by Type, 2023-2033
8.4.4.2. Market size analysis, by Delivery Mode, 2023-2033
8.4.4.3. Market size analysis, by End User, 2023-2033

8.4.5. Rest of LAMEA

8.4.5.1. Market size analysis, by Type, 2023-2033
8.4.5.2. Market size analysis, by Delivery Mode, 2023-2033
8.4.5.3. Market size analysis, by End User, 2023-2033

8.4.6. Research Dive Exclusive Insights

8.4.6.1. Market attractiveness
8.4.6.2. Competition heatmap

9. Competitive Landscape

9.1. Top winning strategies, 2023

9.1.1. By strategy
9.1.2. By year

9.2. Strategic overview
9.3. Market share analysis, 2023

10. Company Profiles

10.1. Allscripts Healthcare Solutions

10.1.1. Overview
10.1.2. Business segments
10.1.3. Product portfolio
10.1.4. Financial performance
10.1.5. Recent developments
10.1.6. SWOT analysis

10.2. athenahealth, Inc.

10.2.1. Overview
10.2.2. Business segments
10.2.3. Product portfolio
10.2.4. Financial performance
10.2.5. Recent developments
10.2.6. SWOT analysis

10.3. Cerner Corporation

10.3.1. Overview
10.3.2. Business segments
10.3.3. Product portfolio
10.3.4. Financial performance
10.3.5. Recent developments
10.3.6. SWOT analysis

10.4. Epic System Corporation

10.4.1. Overview
10.4.2. Business segments
10.4.3. Product portfolio
10.4.4. Financial performance
10.4.5. Recent developments
10.4.6. SWOT analysis

10.5. McKesson Corporation

10.5.1. Overview
10.5.2. Business segments
10.5.3. Product portfolio
10.5.4. Financial performance
10.5.5. Recent developments
10.5.6. SWOT analysis

10.6. GE Healthcare

10.6.1. Overview
10.6.2. Business segments
10.6.3. Product portfolio
10.6.4. Financial performance
10.6.5. Recent developments
10.6.6. SWOT analysis

10.7. Medfusion Inc.

10.7.1. Overview
10.7.2. Business segments
10.7.3. Product portfolio
10.7.4. Financial performance
10.7.5. Recent developments
10.7.6. SWOT analysis

10.8. Greenway Health, LLC

10.8.1. Overview
10.8.2. Business segments
10.8.3. Product portfolio
10.8.4. Financial performance
10.8.5. Recent developments
10.8.6. SWOT analysis

10.9. NextGen Healthcare Information Systems

10.9.1. Overview
10.9.2. Business segments
10.9.3. Product portfolio
10.9.4. Financial performance
10.9.5. Recent developments
10.9.6. SWOT analysis

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